YouTube creators 🤝 Fintech, lead gen & B2B

Think creator marketing is just for retail brands? 🤳 If you’re in B2B, fintech, or lead gen - or your products are niche and hard to explain - YouTube creators might just be the missing piece of your performance strategy. In this episode of Ads Decoded, host Ginny Marvin is live from the YouTube NewFront stage with Melissa Hsieh Nikolic, Director of Product Management for YouTube Ads. They explore how brands across all sectors are using the latest features in Google Ads and DV360 to integrate authentic creator voices directly into their performance campaigns and drive real results. Watch the full episode of Ads Decoded here: https://goo.gle/4cXR4Xw