5 Reasons Building a Brand Strategy for Search is a No Brainer | Marketing 360

Build Your Brand https://www.marketing360.com/?ref=yt-desc-KRMAWOPqP3A Many businesses don’t feel investing in a search ad for their brand is worth the investment because they see themselves already ranking high organically and feel it would be waste of money when they can get those clicks free. But that’s the wrong thinking! Brand search ads bring additional conversions you’re not currently getting at the lowest cost and highest quality! So you should start every marketing campaign with a brand search ad and then build off that. If you have a small budget, you should literally only run brand ads! It’s the biggest no brainer in the history of the world and here’s 5 reasons why. 1) Improves Your Organic Ranking (Proven Fact) Having a paid ad at the top of your organic search results has been proven to show that it will drive 89% incremental traffic and improve lead conversion. Study Here .When you add a Brand campaign to your overall strategy you get more conversions, for example when we run Brand campaigns for ourselves (Marketing 360) "last 180 Days" we see a 92% increase in conversion rate over organic branded keywords and 57% increase over direct search conversion rates. The staple of any campaign build should be built upon a brand strategy first. 2) You Control Your Brand Voice The search engines don't always put forth or represent your Brand Voice in the best light. Running a Brand campaign you get to control your Brand messaging, to include offers, promotions, and more. This is much more powerful way to dominate top of page and is the same strategy that some of the Top Companies in the US deploy for their SEM campaigns. Companies like Apple, Microsoft, Amazon, Coca-Cola, Walt Disney, Chickfila, and Marketing 360 all run Branded campaigns delivering great results. These large brands are not deciding to run Brand ads because they have enough money to do it. I would argue this is where they see the best ROI on there SEM strategy just like us. So this becomes