How to Improve Company Culture - 8 Tips That Work by JB Kellogg

Key Takeaways

so you want to improve your company culture right in this video we're going to talk about eight tips to help you do just that hi I'm JB with marketing 360 and we help small businesses grow with our marketing and design Talent technology through our number one marketing platform marketing 360 we call marketing and design mad and we love mad and hopefully these videos will help you fall in love with mt too so make sure to follow us to learn tips tricks and strategies to grow your business and fuel your brand so why is company culture important well there's a lot of reasons but a few of them would be it helps you capture new Talent people see you they just want to be a part of it so they apply right but it also keeps the talent that you have really and that's the most important thing of all because if you can keep the same people they're just going to get better and better through experience so you don't want to have high turnover and good culture is really a key to avoiding that and then the other thing is is just happy people make happy customers and ultimately that's just going to make you more successful so you want to invest in a good strong company culture and in this video we're going to talk about eight tips to help you do that so let's Dive Right In tip number one have a Company motto look over my shoulder here execution Excellence that's our motto at marketing 360 it's about just always doing everything excellently executing excellently and that goes beyond your job description it could be walking down the hall you see a piece of trash on the floor you pick that up right if your teammates phone's ringing and they're not here you answer it you don't let it go to voicemail these are things that execution Excellence means to us and if you have a model like that it allows your culture to kind of Follow that as a guide tip number two listen to feedback you actually have to listen and you have to ask for it what we do at marketing 360 once a month we have everybody submit a 410 what that means is from 4 to 410 because we close at 4 so from 4 to 410 once a month they submit a 410 which is essentially these are the things that uh I did well this month these are some areas I think we could improve here's some shout outs for my teammates here's some things I think we should do in training to help future people by getting this kind of feedback and listening to this feedback you can constantly evolve based on the heartbeat of your team and really get better and if the culture feels like you're listening that you're adapting to the feedback it's just only going to get stronger tip number three h positive minded people look for people that have a positive mental attitude positive mindsets create positive outcomes negative mindsets create negative outcomes so it's super important to have positive-minded people tip number four show your team you care have parties celebrations highlight people for their successes a lot of companies get caught up where they only really talk about the bad right you need to improve on this you need to hit these goals and while that is still important you got to balance it out with good you almost need to have five good comments for every bad comment that way when you have a bad comment they actually listen right if you say nothing but negative things it's going to go numb to people so make sure you highlight the good and that shows that you care tip number five ask for employee reviews glass door is an amazing site for employee reviews if you don't have a glass door set up I encourage you to set it up and then ask your team for reviews this feedback is hugely important for two reasons it helps you improve by looking at the feedback and understanding it and if you have a strong culture and you have good reviews this is going to look really powerful on glass door so when potential employees are looking at who they want to work for you're going to stand out in the crowd you're going to earn that application you're going to attract more of the good talent to your brand tip number six do consistent employee reviews there's no set standard to whether you do this monthly or every six months or every year but have a process and be consistent to it look at the good things that they've done and also talk about areas that they can improve by doing this you help Mentor encourage somebody to continually grow which ultimately is going to help improve your culture overall tip number seven set high goals nobody wants to feel stagnant as soon as somebody feels stagnant where they are they're going to look for somewhere else to go so you want to continually set high goals keep people reaching you want to have personal goals team goals company goals multiple goals short-term goals long-term goals and you want to track those goals and if somebody always feels like they're pushing towards a new Milestone they're going to feel driven as soon as they feel like there's no other Milestone they've kind of Hit the top culture is going to go down so you want to continually reach and stretch and hey it's okay if you miss a goal as long as you gave an effort to get the goal this is going to bring stronger company culture overall and so this is a great tip to keep in mind tip number eight be transparent just be transparent with your team you know have All Hands meetings at marketing 360 we do all hands meetings once a week some companies do it once a month some do it quarterly I think you should do it more than less if possible but the All Hands meeting you just hit the key points like be transparent with your company here's the challenges that we're up against here's how uh we need to overcome those things is there any other ideas here's our goals here's where we're at just be transparent with everything don't keep the stuff under the covers just bring it out on the table because two heads are always stronger than one and if you get the team invested if you have multiple people headed in that same direction they're going to be pretty pretty tough to stop and ultimately it's going to make a stronger culture so hopefully this video helps you that's eight tips to get you started to building your company culture if you have other questions or comments or things you'd like to talk about leave a comment and we'd love to do some follow-up videos and dive into this topic a little bit deeper have a good one