Tech Skills

Digital Marketing & Growth

SEO, social media, email marketing, paid ads, analytics and growth strategies

16,579
lessons
Skills in this topic
View full skill map →
Marketing Basics
beginner
Map a customer journey from awareness to purchase
Social Media Marketing
beginner
Build a content calendar across 3 platforms
SEO & SEM
intermediate
Do keyword research with Ahrefs or SEMrush
AI Marketing
intermediate
Generate and repurpose content at scale with AI
Email Marketing
intermediate
Build a 5-email welcome sequence
Video Marketing
intermediate
Optimise a YouTube channel for SEO and watch time
Growth Analytics
advanced
Build a multi-touch attribution model
Videos 14,680 Reads 1,899
Level: All Beginner Intermediate Advanced
Any Length Short (<5m) Medium (5-20m) Long (>20m)
Newest Popular Oldest
Understanding KPIs: Using Data to Make Smart Decisions for Organic Search [MozCon 2022] — Joe Hall
Digital Marketing & Growth
Understanding KPIs: Using Data to Make Smart Decisions for Organic Search [MozCon 2022] — Joe Hall
Moz Intermediate 2y ago
The TWO FACTORS That Determine If Your Brand Will Be Successful
Digital Marketing & Growth
The TWO FACTORS That Determine If Your Brand Will Be Successful
Neil Patel Intermediate 2y ago
You Need Audience Personas - Not Buyer Personas [MozCon 2022] — Amanda Natividad
Digital Marketing & Growth
You Need Audience Personas - Not Buyer Personas [MozCon 2022] — Amanda Natividad
Moz Intermediate 2y ago
Podcasting Could Be The New Weapon Your Business Needs To Grow In 2023 And Beyond!
Digital Marketing & Growth
Podcasting Could Be The New Weapon Your Business Needs To Grow In 2023 And Beyond!
Neil Patel Intermediate 2y ago
Why EVERYONE ✨needs✨ an email list (even if you have nothing to sell 👀) ⁠
Digital Marketing & Growth
Why EVERYONE ✨needs✨ an email list (even if you have nothing to sell 👀) ⁠
Alex Cattoni Beginner 2y ago
Facebook Ads Retargeting Strategy that WORKS EVERY TIME!
0:15
Digital Marketing & Growth ⚡ AI Lesson
Facebook Ads Retargeting Strategy that WORKS EVERY TIME!
Alyssa Ege Intermediate 2y ago
How to Boost Sales with Less Ad Spend Using Google Ads
0:23
Digital Marketing & Growth ⚡ AI Lesson
How to Boost Sales with Less Ad Spend Using Google Ads
Aaron Young | Google Ads | Define Digital Academy Intermediate 2y ago
TikTok Ad’s - New Ai Tool is INSANE!
Digital Marketing & Growth ⚡ AI Lesson
TikTok Ad’s - New Ai Tool is INSANE!
Chase Chappell Beginner 2y ago
SEO: What’s Working RIGHT NOW In 2023
Digital Marketing & Growth
SEO: What’s Working RIGHT NOW In 2023
Brian Dean Intermediate 2y ago
The Universal Influence of Semantics: Words that Change Across Cultures!
Digital Marketing & Growth
The Universal Influence of Semantics: Words that Change Across Cultures!
Koray Tuğberk GÜBÜR Intermediate 2y ago
Are you using Tailored Facebook ad campaigns? #shorts
Digital Marketing & Growth ⚡ AI Lesson
Are you using Tailored Facebook ad campaigns? #shorts
Ben Heath Intermediate 2y ago
Planet Fitness: The Genius of Target Marketing
Digital Marketing & Growth
Planet Fitness: The Genius of Target Marketing
HubSpot Marketing Beginner 2y ago
Hack the algorithm 👀⚙️
Digital Marketing & Growth
Hack the algorithm 👀⚙️
Chase Chappell Intermediate 2y ago
Growth Guide: How To Nail Your Product Line Extension
Digital Marketing & Growth ⚡ AI Lesson
Growth Guide: How To Nail Your Product Line Extension
HubSpot Marketing Beginner 2y ago
Demystifying Backlinks: SEO Power Boost or Hype?
Digital Marketing & Growth
Demystifying Backlinks: SEO Power Boost or Hype?
Koray Tuğberk GÜBÜR Intermediate 2y ago
Facebook Lead Gen Logic and End Pages
Digital Marketing & Growth
Facebook Lead Gen Logic and End Pages
Paid Media Pros Intermediate 2y ago
Leveled Up Blogging: 5 Things the Best Bloggers Swear By
Digital Marketing & Growth
Leveled Up Blogging: 5 Things the Best Bloggers Swear By
Income School Intermediate 2y ago
Open Targeting: The Big Facebook Ads Debate
Digital Marketing & Growth
Open Targeting: The Big Facebook Ads Debate
Ben Heath Advanced 2y ago
Google Ads Keyword Research - Generate More Sales in 2023 and Beyond
Digital Marketing & Growth ⚡ AI Lesson
Google Ads Keyword Research - Generate More Sales in 2023 and Beyond
Surfside PPC Intermediate 2y ago
5 Powerful Email Strategies to Level Up Your Business in 2023
Digital Marketing & Growth ⚡ AI Lesson
5 Powerful Email Strategies to Level Up Your Business in 2023
Pat Flynn Advanced 2y ago
17 Secrets of SEO Title Tags
Digital Marketing & Growth
17 Secrets of SEO Title Tags
Nathan Gotch Intermediate 2y ago
This ONE TOOL Sees ALL Your Competitor's Ads (and Spend!)
Digital Marketing & Growth
This ONE TOOL Sees ALL Your Competitor's Ads (and Spend!)
Exposure Ninja Beginner 2y ago
YouTube Dynamic Lineups
Digital Marketing & Growth
YouTube Dynamic Lineups
Paid Media Pros Intermediate 2y ago
Bachelor’s of Science in Marketing U of London Student Experience
Digital Marketing & Growth
Bachelor’s of Science in Marketing U of London Student Experience
Coursera Beginner 2y ago
E-Commerce SEO Horror Stories: How to Tackle the Most Common Issues [MozCon 2022] — Aleyda Solis
Digital Marketing & Growth
E-Commerce SEO Horror Stories: How to Tackle the Most Common Issues [MozCon 2022] — Aleyda Solis
Moz Intermediate 2y ago
How True Leaders Transform a Marketing Department into a Dream Team [MozCon 2022] — Paxton Gray
Digital Marketing & Growth
How True Leaders Transform a Marketing Department into a Dream Team [MozCon 2022] — Paxton Gray
Moz Intermediate 2y ago
The Future of Local Landing Pages [MozCon 2022] — Amanda Jordan
Digital Marketing & Growth
The Future of Local Landing Pages [MozCon 2022] — Amanda Jordan
Moz Beginner 2y ago
SEO In the Enterprise: Tips for Growing Organic Traffic at Scale [MozCon 2022] — Jackie Chu
Digital Marketing & Growth
SEO In the Enterprise: Tips for Growing Organic Traffic at Scale [MozCon 2022] — Jackie Chu
Moz Intermediate 2y ago
Moneyball is the Future of SEO [MozCon 2022] — Will Critchlow
Digital Marketing & Growth
Moneyball is the Future of SEO [MozCon 2022] — Will Critchlow
Moz Beginner 2y ago
Building Remote Culture That Feels Like a Culture [MozCon 2022] — Ruth Burr Reedy
Digital Marketing & Growth
Building Remote Culture That Feels Like a Culture [MozCon 2022] — Ruth Burr Reedy
Moz Intermediate 2y ago
How Inbound Marketing Is Rapidly Changing
Digital Marketing & Growth
How Inbound Marketing Is Rapidly Changing
Neil Patel Beginner 2y ago
Breaking Into New Areas with Topic Maps [MozCon 2022] — Noah Learner
Digital Marketing & Growth
Breaking Into New Areas with Topic Maps [MozCon 2022] — Noah Learner
Moz Intermediate 2y ago
How to Capitalize on the Link Potential of a Research Report [MozCon 2022] — Debbie Chew
Digital Marketing & Growth
How to Capitalize on the Link Potential of a Research Report [MozCon 2022] — Debbie Chew
Moz Intermediate 2y ago
The Future of Link Building: What Got Us Here, Won’t Get Us There [MozCon 2022] — Paddy Moogan
Digital Marketing & Growth
The Future of Link Building: What Got Us Here, Won’t Get Us There [MozCon 2022] — Paddy Moogan
Moz Beginner 2y ago
Get Your Local SEO Recipe Right with Content & Schema [MozCon 2022] — Emily Brady
Digital Marketing & Growth
Get Your Local SEO Recipe Right with Content & Schema [MozCon 2022] — Emily Brady
Moz Beginner 2y ago
SERP Strategies [MozCon 2022] — Andy Crestodina
Digital Marketing & Growth
SERP Strategies [MozCon 2022] — Andy Crestodina
Moz Intermediate 2y ago
Is AI Really All That? Here Are 7 Reasons It’s NOT! 😱
Digital Marketing & Growth
Is AI Really All That? Here Are 7 Reasons It’s NOT! 😱
Neil Patel Intermediate 2y ago
Your Website Traffic Won’t Convert If You Don’t Focus On Driving RELEVANT TRAFFIC!
Digital Marketing & Growth
Your Website Traffic Won’t Convert If You Don’t Focus On Driving RELEVANT TRAFFIC!
Neil Patel Intermediate 2y ago
Steal My Battle-Tested Email List Strategy To Get More Opt-Ins!
Digital Marketing & Growth
Steal My Battle-Tested Email List Strategy To Get More Opt-Ins!
Neil Patel Intermediate 2y ago
Use AI to Optimize Facebook Ads!💰🤖
0:24
Digital Marketing & Growth ⚡ AI Lesson
Use AI to Optimize Facebook Ads!💰🤖
Chase Chappell Intermediate 2y ago
Skyrocket Your Google Ads ROI With These 3 Google Ads Pro Tips!
0:57
Digital Marketing & Growth ⚡ AI Lesson
Skyrocket Your Google Ads ROI With These 3 Google Ads Pro Tips!
Neil Patel Intermediate 2y ago
This Shopify Store Makes $100k per month (Live Student Interview)
Digital Marketing & Growth
This Shopify Store Makes $100k per month (Live Student Interview)
Chase Chappell Beginner 2y ago
Facebook Small Business Strategy 2023 (YOUR QUESTIONS ANSWERED)
Digital Marketing & Growth
Facebook Small Business Strategy 2023 (YOUR QUESTIONS ANSWERED)
HubSpot Marketing Beginner 2y ago
Why Hiring An Influencer Is Better Than Hiring A Celebrity
Digital Marketing & Growth
Why Hiring An Influencer Is Better Than Hiring A Celebrity
Neil Patel Intermediate 2y ago
SEO Still Has A Place In The Future Of Online Marketing.
Digital Marketing & Growth
SEO Still Has A Place In The Future Of Online Marketing.
Neil Patel Intermediate 2y ago
Exploring the Power of Topical Authority in SEO: Insights, Benefits, and Community Collaboration
Digital Marketing & Growth
Exploring the Power of Topical Authority in SEO: Insights, Benefits, and Community Collaboration
Koray Tuğberk GÜBÜR Beginner 2y ago
The problem with new Facebook ad accounts #shorts
Digital Marketing & Growth
The problem with new Facebook ad accounts #shorts
Ben Heath Intermediate 2y ago
Marketing Storytelling: Craft Stories That Sell (Follow THIS Formula)
Digital Marketing & Growth ⚡ AI Lesson
Marketing Storytelling: Craft Stories That Sell (Follow THIS Formula)
HubSpot Marketing Beginner 2y ago
📚 Coursera Courses Opens on Coursera · Free to audit
1 / 3 View all →
Create a Business Marketing Brand Kit Using Canva
📚 Coursera Course ↗
Self-paced
Create a Business Marketing Brand Kit Using Canva
Opens on Coursera ↗
Executivo de Vendas, Vendas Consultivas e Prospecção
📚 Coursera Course ↗
Self-paced
Executivo de Vendas, Vendas Consultivas e Prospecção
Opens on Coursera ↗
Marketing Automation, Analytics, and Brand Compliance
📚 Coursera Course ↗
Self-paced
Marketing Automation, Analytics, and Brand Compliance
Opens on Coursera ↗
Causal Inference Project Ideation
📚 Coursera Course ↗
Self-paced
Causal Inference Project Ideation
Opens on Coursera ↗
Decision Making and Reinforcement Learning
📚 Coursera Course ↗
Self-paced
Decision Making and Reinforcement Learning
Opens on Coursera ↗
Facebook, Instagram, and Snapchat Marketing
📚 Coursera Course ↗
Self-paced
Facebook, Instagram, and Snapchat Marketing
Opens on Coursera ↗