Tech Skills
Digital Marketing & Growth
SEO, social media, email marketing, paid ads, analytics and growth strategies
Skills in this topic
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Marketing Basics
beginner
Map a customer journey from awareness to purchase
Social Media Marketing
beginner
Build a content calendar across 3 platforms
SEO & SEM
intermediate
Do keyword research with Ahrefs or SEMrush
AI Marketing
intermediate
Generate and repurpose content at scale with AI
Email Marketing
intermediate
Build a 5-email welcome sequence
Video Marketing
intermediate
Optimise a YouTube channel for SEO and watch time
Growth Analytics
advanced
Build a multi-touch attribution model
![A Site Migration: Redirects, Resources, & Reflection [MozCon 2017] โ Jayna Grassel](https://i.ytimg.com/vi/FCIlVyBzJS0/mqdefault.jpg)
![Optimizing for the New Wave of Social Video Platforms [MozCon 2017] โ Phil Nottingham](https://i.ytimg.com/vi/yQplMaO1-NE/mqdefault.jpg)
![The Tie That Binds: Why Email Is the Key to Maximizing Marketing ROI [MozCon 2017] โ Justine Jordan](https://i.ytimg.com/vi/UotepyBp0m8/mqdefault.jpg)
![How Reddit Can Help Your Brand Next Level Your Content Marketing [MozCon 2017] โ Daniel Russell](https://i.ytimg.com/vi/C83Tz26YVdM/mqdefault.jpg)
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