Tech Skills

Digital Marketing & Growth

SEO, social media, email marketing, paid ads, analytics and growth strategies

16,194
lessons
Skills in this topic
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Marketing Basics
beginner
Map a customer journey from awareness to purchase
Social Media Marketing
beginner
Build a content calendar across 3 platforms
SEO & SEM
intermediate
Do keyword research with Ahrefs or SEMrush
AI Marketing
intermediate
Generate and repurpose content at scale with AI
Email Marketing
intermediate
Build a 5-email welcome sequence
Video Marketing
intermediate
Optimise a YouTube channel for SEO and watch time
Growth Analytics
advanced
Build a multi-touch attribution model
INBOUND 2015 HTT: Karen Hartline "Behind the Curtain- 50 Tips for Hosting Badass Events"
Digital Marketing & Growth
INBOUND 2015 HTT: Karen Hartline "Behind the Curtain- 50 Tips for Hosting Badass Events"
HubSpot Marketing Beginner 10y ago
INBOUND 2015 I&E: Mikkel Svane "The New Era of Customer Relationships"
Digital Marketing & Growth
INBOUND 2015 I&E: Mikkel Svane "The New Era of Customer Relationships"
HubSpot Marketing Beginner 10y ago
Top 10 Places On Your Website to Include an Opt In Form - SPI TV Ep. 27
Digital Marketing & Growth ⚡ AI Lesson
Top 10 Places On Your Website to Include an Opt In Form - SPI TV Ep. 27
Pat Flynn Beginner 10y ago
How to Create Backlinks with the Broken Link Building Technique [OSEO-10]
Digital Marketing & Growth
How to Create Backlinks with the Broken Link Building Technique [OSEO-10]
Ahrefs Beginner 10y ago
A Universal SEO Strategy Audit in 5 Steps - Whiteboard Friday
Digital Marketing & Growth
A Universal SEO Strategy Audit in 5 Steps - Whiteboard Friday
Moz Beginner 10y ago
MozCon 2013 - Rand Fishkin - Intro: The Year in SEO, Marketing, and Moz
Digital Marketing & Growth
MozCon 2013 - Rand Fishkin - Intro: The Year in SEO, Marketing, and Moz
Moz Beginner 10y ago
Initial Results: My Email Segmentation Tests
Digital Marketing & Growth ⚡ AI Lesson
Initial Results: My Email Segmentation Tests
Pat Flynn Beginner 10y ago
How To Get Powerful Links That Help You Rank In Google [OSEO-04]
Digital Marketing & Growth
How To Get Powerful Links That Help You Rank In Google [OSEO-04]
Ahrefs Beginner 10y ago
SEJ Marketing ThinkTank: 15 Methods for Optimizing Your Facebook Ads
Digital Marketing & Growth ⚡ AI Lesson
SEJ Marketing ThinkTank: 15 Methods for Optimizing Your Facebook Ads
Search Engine Journal Beginner 10y ago
Solid, liquid, gas and … plasma? - Michael Murillo
Digital Marketing & Growth
Solid, liquid, gas and … plasma? - Michael Murillo
TED-Ed Beginner 10y ago
25 Most Useful WordPress Widgets for Your Site
Digital Marketing & Growth
25 Most Useful WordPress Widgets for Your Site
WPBeginner - WordPress Tutorials Beginner 10y ago
WordPress SEO Premium - The Redirect Manager
Digital Marketing & Growth
WordPress SEO Premium - The Redirect Manager
Yoast Beginner 10y ago
How to Add an Audio Music Player Widget in WordPress
Digital Marketing & Growth
How to Add an Audio Music Player Widget in WordPress
WPBeginner - WordPress Tutorials Beginner 11y ago
SEJ Marketing ThinkTank: Site Audit 2
Digital Marketing & Growth ⚡ AI Lesson
SEJ Marketing ThinkTank: Site Audit 2
Search Engine Journal Beginner 11y ago
A Kick-Ass Link Audit for 2015
Digital Marketing & Growth
A Kick-Ass Link Audit for 2015
DeepCrawl Beginner 11y ago
Marketing 360® - Small Business Marketing Platform
Digital Marketing & Growth ⚡ AI Lesson
Marketing 360® - Small Business Marketing Platform
Marketing 360 Beginner 11y ago
INBOUND Bold Talks: Susan O'Malley "I Owe My Smile to Perseverance"
Digital Marketing & Growth
INBOUND Bold Talks: Susan O'Malley "I Owe My Smile to Perseverance"
HubSpot Marketing Beginner 10y ago
INBOUND 2015 BoldTalks: Dave Delaney "Improve with Improv"
Digital Marketing & Growth
INBOUND 2015 BoldTalks: Dave Delaney "Improve with Improv"
HubSpot Marketing Beginner 10y ago
INBOUND 2015 HTT: Chad Pollitt "The Anatomy of Tomorrow's Content Promotion Strategy Today"
Digital Marketing & Growth
INBOUND 2015 HTT: Chad Pollitt "The Anatomy of Tomorrow's Content Promotion Strategy Today"
HubSpot Marketing Beginner 10y ago
INBOUND 2015 HTT: Steve McKenzie "How to Run Your Sales Team Like a Data Scientist"
Digital Marketing & Growth
INBOUND 2015 HTT: Steve McKenzie "How to Run Your Sales Team Like a Data Scientist"
HubSpot Marketing Beginner 10y ago
INBOUND 2015 HTT: Oli Gardner "The Four Corners of Conversion"
Digital Marketing & Growth
INBOUND 2015 HTT: Oli Gardner "The Four Corners of Conversion"
HubSpot Marketing Beginner 10y ago
Amy Schmittauer "5 Steps to Successful Video Strategy"
Digital Marketing & Growth
Amy Schmittauer "5 Steps to Successful Video Strategy"
HubSpot Marketing Beginner 10y ago
INBOUND Bold Talks: Alexandra Jamieson "Stepping into Stronger Female Leadership"
Digital Marketing & Growth
INBOUND Bold Talks: Alexandra Jamieson "Stepping into Stronger Female Leadership"
HubSpot Marketing Beginner 10y ago
Seth Godin Spotlight | INBOUND15
Digital Marketing & Growth
Seth Godin Spotlight | INBOUND15
HubSpot Marketing Beginner 10y ago
Jon Ronson and Brene Brown: A Conversation at INBOUND 2015, Full Version
Digital Marketing & Growth
Jon Ronson and Brene Brown: A Conversation at INBOUND 2015, Full Version
HubSpot Marketing Beginner 10y ago
INBOUND 2015 Keynote: Chelsea Clinton
Digital Marketing & Growth
INBOUND 2015 Keynote: Chelsea Clinton
HubSpot Marketing Beginner 10y ago
MozCon 2013 - Jen Lopez - Building Your Community From the Ground Up
Digital Marketing & Growth
MozCon 2013 - Jen Lopez - Building Your Community From the Ground Up
Moz Beginner 10y ago
MozCon 2013 - Annie Cushing -Breaking Up with Your Keyword-Based KPIs
Digital Marketing & Growth
MozCon 2013 - Annie Cushing -Breaking Up with Your Keyword-Based KPIs
Moz Beginner 10y ago
MozCon 2013 - David Mihm - End-to-End Local Optimization
Digital Marketing & Growth
MozCon 2013 - David Mihm - End-to-End Local Optimization
Moz Beginner 10y ago
MozCon 2013 -  Dharmesh Shah - The 7 Heavenly Habits of Inspired Inbound Marketers
Digital Marketing & Growth
MozCon 2013 - Dharmesh Shah - The 7 Heavenly Habits of Inspired Inbound Marketers
Moz Beginner 10y ago
INBOUND 2015 Spotlight: Jon Ronson
Digital Marketing & Growth
INBOUND 2015 Spotlight: Jon Ronson
HubSpot Marketing Beginner 10y ago
Subdomains vs. Subfolders, Rel Canonical vs. 301, and Link Structure for SEO - Whiteboard Friday
Digital Marketing & Growth
Subdomains vs. Subfolders, Rel Canonical vs. 301, and Link Structure for SEO - Whiteboard Friday
Moz Beginner 10y ago
Know What Your Audience Wants Before Investing in Content Creation and Marketing - Whiteboard Friday
Digital Marketing & Growth
Know What Your Audience Wants Before Investing in Content Creation and Marketing - Whiteboard Friday
Moz Beginner 10y ago
INBOUND 2014: Simon Sinek Keynote
Digital Marketing & Growth
INBOUND 2014: Simon Sinek Keynote
HubSpot Marketing Beginner 10y ago
INBOUND Bold Talks: Gerard Vroomen "Relentless Simplicity"
Digital Marketing & Growth
INBOUND Bold Talks: Gerard Vroomen "Relentless Simplicity"
HubSpot Marketing Beginner 11y ago
INBOUND Bold Talks: Joe Pulizzi "Two Little Things that Made All the Difference"
Digital Marketing & Growth
INBOUND Bold Talks: Joe Pulizzi "Two Little Things that Made All the Difference"
HubSpot Marketing Beginner 11y ago
Phil Black "From Suit to Seal"
Digital Marketing & Growth
Phil Black "From Suit to Seal"
HubSpot Marketing Beginner 11y ago
Ignite INBOUND: Ariel Hyatt "Do What You Love and the Money Will Follow - Or Will It?"
Digital Marketing & Growth
Ignite INBOUND: Ariel Hyatt "Do What You Love and the Money Will Follow - Or Will It?"
HubSpot Marketing Beginner 11y ago
INBOUND Bold Talks: Glenda Watson "Go Beyond: Stare Your Fear in the Face and Boldly Go for It!"
Digital Marketing & Growth
INBOUND Bold Talks: Glenda Watson "Go Beyond: Stare Your Fear in the Face and Boldly Go for It!"
HubSpot Marketing Beginner 11y ago
INBOUND Bold Talks: Marc Ensign "Be a Dick"
Digital Marketing & Growth
INBOUND Bold Talks: Marc Ensign "Be a Dick"
HubSpot Marketing Beginner 11y ago
INBOUND Bold Talks: Johnny Earle aka Johnny Cupcakes lecture "Reinventing Your Ideas"
Digital Marketing & Growth
INBOUND Bold Talks: Johnny Earle aka Johnny Cupcakes lecture "Reinventing Your Ideas"
HubSpot Marketing Beginner 11y ago
INBOUND Bold Talks: Tamsen Webster  "Easy is the New Hard"
Digital Marketing & Growth
INBOUND Bold Talks: Tamsen Webster "Easy is the New Hard"
HubSpot Marketing Beginner 11y ago
INBOUND Bold Talks: Mark Schaefer "How Blogging Saved My Life"
Digital Marketing & Growth
INBOUND Bold Talks: Mark Schaefer "How Blogging Saved My Life"
HubSpot Marketing Beginner 11y ago
INBOUND Bold Talks: Beth Dunn "Fix Your Writing"
Digital Marketing & Growth
INBOUND Bold Talks: Beth Dunn "Fix Your Writing"
HubSpot Marketing Beginner 11y ago
Clive Thompson "How The Way You Write Changes the Way You Think"
Digital Marketing & Growth
Clive Thompson "How The Way You Write Changes the Way You Think"
HubSpot Marketing Beginner 11y ago
INBOUND Bold Talks: Jonathan Fields "Turning Your Tormentor Into Your Teacher"
Digital Marketing & Growth
INBOUND Bold Talks: Jonathan Fields "Turning Your Tormentor Into Your Teacher"
HubSpot Marketing Beginner 11y ago
INBOUND Bold Talks: Dan Pallotta "Scared to Death and Doing it Anyway"
Digital Marketing & Growth
INBOUND Bold Talks: Dan Pallotta "Scared to Death and Doing it Anyway"
HubSpot Marketing Beginner 11y ago
INBOUND 2014 - Mike Volpe Keynote
Digital Marketing & Growth
INBOUND 2014 - Mike Volpe Keynote
HubSpot Marketing Beginner 11y ago
📚 Coursera Courses Opens on Coursera · Free to audit
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Stratégies de communication à l’ère du virtuel
📚 Coursera Course ↗
Self-paced
Stratégies de communication à l’ère du virtuel
Opens on Coursera ↗
Google Analytics for SEO Queries
📚 Coursera Course ↗
Self-paced
Google Analytics for SEO Queries
Opens on Coursera ↗
Marketing Digital
📚 Coursera Course ↗
Self-paced
Marketing Digital
Opens on Coursera ↗
Facebook, Instagram, and Snapchat Marketing
📚 Coursera Course ↗
Self-paced
Facebook, Instagram, and Snapchat Marketing
Opens on Coursera ↗
Solar Energy and Electrical System Design
📚 Coursera Course ↗
Self-paced
Solar Energy and Electrical System Design
Opens on Coursera ↗
Photovoltaic Systems
📚 Coursera Course ↗
Self-paced
Photovoltaic Systems
Opens on Coursera ↗