Tech Skills

Digital Marketing & Growth

SEO, social media, email marketing, paid ads, analytics and growth strategies

1355
lessons
Skills in this topic
View full skill map →
Marketing Basics
beginner
Map a customer journey from awareness to purchase
Social Media Marketing
beginner
Build a content calendar across 3 platforms
SEO & SEM
intermediate
Do keyword research with Ahrefs or SEMrush
AI Marketing
intermediate
Generate and repurpose content at scale with AI
Email Marketing
intermediate
Build a 5-email welcome sequence
Video Marketing
intermediate
Optimise a YouTube channel for SEO and watch time
Growth Analytics
advanced
Build a multi-touch attribution model
ANNOUNCEMENT! Surfside PPC Amazon Affiliate Marketing Training Video Series
Digital Marketing & Growth
ANNOUNCEMENT! Surfside PPC Amazon Affiliate Marketing Training Video Series
Surfside PPC Advanced 8y ago
Facebook Advertising: How To Analyze Your Facebook Ad Data In The Ads Manager - Advanced Analysis
Digital Marketing & Growth
Facebook Advertising: How To Analyze Your Facebook Ad Data In The Ads Manager - Advanced Analysis
Miles Beckler Advanced 8y ago
Structured data training: schema.org vs structured data
Digital Marketing & Growth
Structured data training: schema.org vs structured data
Yoast Advanced 8y ago
5 Research Hacks To Find Unlimited Ideas For Content Marketing. Find What Your Audience Wants Fast!
Digital Marketing & Growth
5 Research Hacks To Find Unlimited Ideas For Content Marketing. Find What Your Audience Wants Fast!
Miles Beckler Advanced 8y ago
Amy Vernon "Own Your Audience, Don't Give It Away" | INBOUND
Digital Marketing & Growth
Amy Vernon "Own Your Audience, Don't Give It Away" | INBOUND
HubSpot Marketing Advanced 9y ago
Karima Mariama-Arthur: Why Emotional Intelligence is the Lifeblood | INBOUND
Digital Marketing & Growth
Karima Mariama-Arthur: Why Emotional Intelligence is the Lifeblood | INBOUND
HubSpot Marketing Advanced 9y ago
Technical SEO Training
Digital Marketing & Growth
Technical SEO Training
Yoast Advanced 9y ago
Advanced Step-By-Step SEO Tutorial
Digital Marketing & Growth
Advanced Step-By-Step SEO Tutorial
Brian Dean Advanced 9y ago
5 Strategies to Get More Email Subscribers — How to Start an Email List #3
Digital Marketing & Growth
5 Strategies to Get More Email Subscribers — How to Start an Email List #3
Pat Flynn Advanced 9y ago
Ecommerce SEO - Get Traffic to Your Online Store [Top 4 Factors]
Digital Marketing & Growth
Ecommerce SEO - Get Traffic to Your Online Store [Top 4 Factors]
Brian Dean Advanced 9y ago
Using Related Topics and Semantically Connected Keywords in Your SEO - Whiteboard Friday
Digital Marketing & Growth
Using Related Topics and Semantically Connected Keywords in Your SEO - Whiteboard Friday
Moz Advanced 9y ago
SEJ News LIVE: September 16, 2016
Digital Marketing & Growth
SEJ News LIVE: September 16, 2016
Search Engine Journal Advanced 9y ago
#SEJThinkTank: Advertising on Reddit w/Brent Csutoras
Digital Marketing & Growth
#SEJThinkTank: Advertising on Reddit w/Brent Csutoras
Search Engine Journal Advanced 9y ago
MozCon 2014 - 05 - Kyle Rush -  Architecting Great Experiments
Digital Marketing & Growth
MozCon 2014 - 05 - Kyle Rush - Architecting Great Experiments
Moz Advanced 9y ago
Copyblogger - Podcast - Content Marketing Glossary
Digital Marketing & Growth
Copyblogger - Podcast - Content Marketing Glossary
Copyblogger Advanced 9y ago
Who Is Your Website For?
Digital Marketing & Growth
Who Is Your Website For?
Wes McDowell Advanced 10y ago
Inside Email Marketing - New Tool, New Direction, and New Copy (Periscope Replay)
Digital Marketing & Growth
Inside Email Marketing - New Tool, New Direction, and New Copy (Periscope Replay)
Pat Flynn Advanced 10y ago
Top Five Tips for a Successful Technical SEO Audit
35:56
Digital Marketing & Growth
Top Five Tips for a Successful Technical SEO Audit
DeepCrawl Advanced 10y ago
Best EU Beverage Brands: Digital Marketing 2015
Digital Marketing & Growth
Best EU Beverage Brands: Digital Marketing 2015
Gartner for Marketing Advanced 11y ago
3 Copywriting Tips For Facebook Ads
3:43
Digital Marketing & Growth
3 Copywriting Tips For Facebook Ads
Jason Hornung Agency Advanced 11y ago
Re-designing a Simple Landing Page
Digital Marketing & Growth
Re-designing a Simple Landing Page
DesignCourse Advanced 11y ago
Rakia Reynolds: What's the Story Behind Your Brand? | INBOUND
Digital Marketing & Growth
Rakia Reynolds: What's the Story Behind Your Brand? | INBOUND
HubSpot Marketing Advanced 9y ago
INBOUND 2016: Karla Morales-Lee "7 Positioning for Growth: How to Identify, Articulate and Market"
Digital Marketing & Growth
INBOUND 2016: Karla Morales-Lee "7 Positioning for Growth: How to Identify, Articulate and Market"
HubSpot Marketing Advanced 9y ago
INBOUND 2016: Ashu Garg "Why a 10x Increase in Martech Spend is Ushering in the Decade of the CMO"
Digital Marketing & Growth
INBOUND 2016: Ashu Garg "Why a 10x Increase in Martech Spend is Ushering in the Decade of the CMO"
HubSpot Marketing Advanced 9y ago
Alec Baldwin - Spotlight INBOUND16
Digital Marketing & Growth
Alec Baldwin - Spotlight INBOUND16
HubSpot Marketing Advanced 9y ago
Facebook Pay Per Click Tracking Pixel Advanced Training - How To Setup Event Tracking
Digital Marketing & Growth
Facebook Pay Per Click Tracking Pixel Advanced Training - How To Setup Event Tracking
Miles Beckler Advanced 9y ago
How To Get Organic Traffic From Google
Digital Marketing & Growth
How To Get Organic Traffic From Google
Miles Beckler Advanced 9y ago
Ask Yoast: avoid duplicate content while using product feeds
Digital Marketing & Growth
Ask Yoast: avoid duplicate content while using product feeds
Yoast Advanced 10y ago
Ask Yoast: how many words should you write for a product page?
Digital Marketing & Growth
Ask Yoast: how many words should you write for a product page?
Yoast Advanced 10y ago
Why Effective, Modern SEO Requires Technical, Creative, and Strategic Skills - Whiteboard Friday
Digital Marketing & Growth
Why Effective, Modern SEO Requires Technical, Creative, and Strategic Skills - Whiteboard Friday
Moz Advanced 10y ago
Justine Musk, The Heroine's Journey - INBOUND 2015
Digital Marketing & Growth
Justine Musk, The Heroine's Journey - INBOUND 2015
HubSpot Marketing Advanced 10y ago
#SEJThinkTank: 3 Steps for Social/Search Marketing Integration
Digital Marketing & Growth
#SEJThinkTank: 3 Steps for Social/Search Marketing Integration
Search Engine Journal Advanced 10y ago
Mastermind Groups are the Secret to Success - Tips and Presentation! - SPI TV, Ep. 9
Digital Marketing & Growth
Mastermind Groups are the Secret to Success - Tips and Presentation! - SPI TV, Ep. 9
Pat Flynn Advanced 11y ago
(Not Provided) Search Marketing Strategies and Uses: An Interview with Bruce Clay
Digital Marketing & Growth
(Not Provided) Search Marketing Strategies and Uses: An Interview with Bruce Clay
Search Engine Journal Advanced 11y ago
PPC Keyword Research: An Interview with Aaron Kronis
Digital Marketing & Growth
PPC Keyword Research: An Interview with Aaron Kronis
Search Engine Journal Advanced 11y ago
Site Redesign Necessities and Technical SEO: An Interview with Joe Hall
Digital Marketing & Growth
Site Redesign Necessities and Technical SEO: An Interview with Joe Hall
Search Engine Journal Advanced 11y ago
Content Marketing Today: An Interview With Jordan Kasteler
Digital Marketing & Growth
Content Marketing Today: An Interview With Jordan Kasteler
Search Engine Journal Advanced 11y ago
Optimizing Your Landing Page: An Interview with Oli Gardner
Digital Marketing & Growth
Optimizing Your Landing Page: An Interview with Oli Gardner
Search Engine Journal Advanced 11y ago
Top Tips for Content Marketing Brands
Digital Marketing & Growth
Top Tips for Content Marketing Brands
Search Engine Journal Advanced 12y ago
Kyle Rush MozCon 2013 - Win Through Optimization and Testing
Digital Marketing & Growth
Kyle Rush MozCon 2013 - Win Through Optimization and Testing
Moz Advanced 12y ago
MozCon 2013 Recap
Digital Marketing & Growth
MozCon 2013 Recap
Moz Advanced 12y ago
Andrew Lolk of White Shark Media Talks Enhanced Campaigns
Digital Marketing & Growth
Andrew Lolk of White Shark Media Talks Enhanced Campaigns
Search Engine Journal Advanced 12y ago
Bruce Clay Explains Internet Marketing Cube Theory
Digital Marketing & Growth
Bruce Clay Explains Internet Marketing Cube Theory
Search Engine Journal Advanced 12y ago
How is Social Media Changing Search Marketing?
Digital Marketing & Growth
How is Social Media Changing Search Marketing?
Search Engine Journal Advanced 12y ago
SEO in 2013 - What to Do (and AVOID like the plague!)
Digital Marketing & Growth
SEO in 2013 - What to Do (and AVOID like the plague!)
Pat Flynn Advanced 12y ago
The Varying Effectiveness of Social Proof - Whiteboard Friday
Digital Marketing & Growth
The Varying Effectiveness of Social Proof - Whiteboard Friday
Moz Advanced 13y ago
Why You Might Want to Do SEO on Someone Else's Site - Whiteboard Friday
Digital Marketing & Growth
Why You Might Want to Do SEO on Someone Else's Site - Whiteboard Friday
Moz Advanced 13y ago
6 Changes Every SEO Should Make BEFORE the Over-Optimization Penalty Hits - Whiteboard Friday
Digital Marketing & Growth
6 Changes Every SEO Should Make BEFORE the Over-Optimization Penalty Hits - Whiteboard Friday
Moz Advanced 13y ago
📚 Coursera Courses Opens on Coursera · Free to audit
1 / 3 View all →
Prospecting and Selling Insurance
📚 Coursera Course ↗
Self-paced
Prospecting and Selling Insurance
Opens on Coursera ↗
Define tu objetivo para tu campaña publicitaria en Facebook
📚 Coursera Course ↗
Self-paced
Define tu objetivo para tu campaña publicitaria en Facebook
Opens on Coursera ↗
Linux Basics: The Command Line Interface - 6
📚 Coursera Course ↗
Self-paced
Linux Basics: The Command Line Interface - 6
Opens on Coursera ↗
Advanced SwiftIO with Micro Projects and Swift Programming
📚 Coursera Course ↗
Self-paced
Advanced SwiftIO with Micro Projects and Swift Programming
Opens on Coursera ↗
Creating Sounds for Electronic Music
📚 Coursera Course ↗
Self-paced
Creating Sounds for Electronic Music
Opens on Coursera ↗
Effective Business Writing
📚 Coursera Course ↗
Self-paced
Effective Business Writing
Opens on Coursera ↗