Tech Skills

Copywriting & Content Strategy

Write copy that converts — sales pages, email sequences, ads, scripts and more

3980
lessons
Skills in this topic
View full skill map →
Copywriting Basics
beginner
Apply AIDA and PAS frameworks to any piece of copy
Persuasive Writing
intermediate
Write a 5-email nurture sequence
AI Copywriting
intermediate
Build a brand voice guide and inject it into prompts
Level: All Beginner Intermediate Advanced
Any Length Short (<5m) Medium (5-20m) Long (>20m)
Newest Popular Oldest
The Meaning of Knowledge: Crash Course Philosophy #7
Copywriting & Content Strategy
The Meaning of Knowledge: Crash Course Philosophy #7
CrashCourse Beginner 10y ago
5 Unusual Tips For Delivering A Great Presentation
Copywriting & Content Strategy
5 Unusual Tips For Delivering A Great Presentation
Dan Lok Beginner 10y ago
How Toastmasters Inspired Me To Become a Professional Speaker
Copywriting & Content Strategy
How Toastmasters Inspired Me To Become a Professional Speaker
Dan Lok Beginner 10y ago
How Customers Experience Your Brand ft. Brian Solis
Copywriting & Content Strategy
How Customers Experience Your Brand ft. Brian Solis
Sunny Lenarduzzi Intermediate 10y ago
Cartesian Skepticism - Neo, Meet Rene: Crash Course Philosophy #5
Copywriting & Content Strategy
Cartesian Skepticism - Neo, Meet Rene: Crash Course Philosophy #5
CrashCourse Beginner 10y ago
The state of gun violence in the US, explained in 18 charts
Copywriting & Content Strategy
The state of gun violence in the US, explained in 18 charts
Vox Beginner 10y ago
#SEJThinkTank: How to Use a Podcast to Build Your Email List by Jerod Morris
Copywriting & Content Strategy
#SEJThinkTank: How to Use a Podcast to Build Your Email List by Jerod Morris
Search Engine Journal Intermediate 10y ago
How to be a Leader and create a Community Online
Copywriting & Content Strategy
How to be a Leader and create a Community Online
Sunny Lenarduzzi Intermediate 10y ago
Radio Copywriting - How to write a (good) radio ad...
3:45
Copywriting & Content Strategy
Radio Copywriting - How to write a (good) radio ad...
Tadah! Media Beginner 10y ago
Fear of Public Speaking And Becoming a More Confident Speaker!
Copywriting & Content Strategy
Fear of Public Speaking And Becoming a More Confident Speaker!
Dan Lok Beginner 10y ago
The Most Profound Gift You Can Give To Somebody is - (Not What You Think)
Copywriting & Content Strategy
The Most Profound Gift You Can Give To Somebody is - (Not What You Think)
Dan Lok Beginner 10y ago
Leonardo DiCaprio & The Nature of Reality: Crash Course Philosophy #4
Copywriting & Content Strategy
Leonardo DiCaprio & The Nature of Reality: Crash Course Philosophy #4
CrashCourse Beginner 10y ago
When You're Not Listening
Copywriting & Content Strategy
When You're Not Listening
Dan Lok Beginner 10y ago
The #1 Key to Communicating More Effectively
Copywriting & Content Strategy
The #1 Key to Communicating More Effectively
Dan Lok Beginner 10y ago
Wealth Building Communication
Copywriting & Content Strategy
Wealth Building Communication
Dan Lok Beginner 10y ago
Communicating Your Way To Riches
Copywriting & Content Strategy
Communicating Your Way To Riches
Dan Lok Beginner 10y ago
This Is Why You Don't Have a Mentor
Copywriting & Content Strategy
This Is Why You Don't Have a Mentor
Dan Lok Beginner 10y ago
Demo Of How A Mentor Can Accelerate Your Success (Martial Art Demonstration)
Copywriting & Content Strategy
Demo Of How A Mentor Can Accelerate Your Success (Martial Art Demonstration)
Dan Lok Beginner 10y ago
WHY Mentoring Is Important
Copywriting & Content Strategy
WHY Mentoring Is Important
Dan Lok Beginner 10y ago
How to Scale Your Business Online: From One to Many
Copywriting & Content Strategy
How to Scale Your Business Online: From One to Many
Dan Lok Beginner 10y ago
What Rich People Invest In That The Middle Class Don't - Dan Lok
Copywriting & Content Strategy
What Rich People Invest In That The Middle Class Don't - Dan Lok
Dan Lok Beginner 10y ago
How To Make More Money Being A “Marketer” Not A “Doer” - Dan Lok
Copywriting & Content Strategy
How To Make More Money Being A “Marketer” Not A “Doer” - Dan Lok
Dan Lok Beginner 10y ago
The Ladder of Wealth: How to Climb Your Way to Financial Independence
Copywriting & Content Strategy
The Ladder of Wealth: How to Climb Your Way to Financial Independence
Dan Lok Beginner 10y ago
How To Connect With Powerful And Influential People
Copywriting & Content Strategy
How To Connect With Powerful And Influential People
Dan Lok Beginner 10y ago
Why Most Internet Marketing Gurus Suck - The Death of Information Products!
Copywriting & Content Strategy
Why Most Internet Marketing Gurus Suck - The Death of Information Products!
Dan Lok Beginner 10y ago
How Toastmasters Changed My Life
Copywriting & Content Strategy
How Toastmasters Changed My Life
Dan Lok Beginner 10y ago
Why Our Education System Is Failing and What We Can Do About It
Copywriting & Content Strategy
Why Our Education System Is Failing and What We Can Do About It
Dan Lok Beginner 10y ago
How To Evaluate Business Opportunity and Idea
Copywriting & Content Strategy
How To Evaluate Business Opportunity and Idea
Dan Lok Beginner 10y ago
What I Learned Losing $2 Millions Dollars (3 Best Lessons) - Multi-Millionaire Entrepreneur Dan Lok
Copywriting & Content Strategy
What I Learned Losing $2 Millions Dollars (3 Best Lessons) - Multi-Millionaire Entrepreneur Dan Lok
Dan Lok Beginner 10y ago
Proven Copywriting Formula That Works - The Structure of Persuasive Copy - Dan Lok
Copywriting & Content Strategy
Proven Copywriting Formula That Works - The Structure of Persuasive Copy - Dan Lok
Dan Lok Intermediate 10y ago
What Is The Most Important Part of Your Copy? - Business Copywriting - Stephen Zhao
Copywriting & Content Strategy
What Is The Most Important Part of Your Copy? - Business Copywriting - Stephen Zhao
Dan Lok Beginner 10y ago
How to Discover Your Hidden Remarkable Benefit - Business Copywriting - Dan Lok
Copywriting & Content Strategy
How to Discover Your Hidden Remarkable Benefit - Business Copywriting - Dan Lok
Dan Lok Beginner 10y ago
Benefits vs. Features: The Crucial Key to Selling Your Product and Services - Dan Lok
Copywriting & Content Strategy
Benefits vs. Features: The Crucial Key to Selling Your Product and Services - Dan Lok
Dan Lok Beginner 10y ago
How to Create Guarantees that Sell - Business Copywriting - Dan Lok
Copywriting & Content Strategy
How to Create Guarantees that Sell - Business Copywriting - Dan Lok
Dan Lok Beginner 10y ago
The Secret to "Show, Don't Tell" - Business Copywriting - Dan Lok
Copywriting & Content Strategy
The Secret to "Show, Don't Tell" - Business Copywriting - Dan Lok
Dan Lok Beginner 10y ago
How to Become a Successful Copywriter with “Bad” Writing - Dan Lok
Copywriting & Content Strategy
How to Become a Successful Copywriter with “Bad” Writing - Dan Lok
Dan Lok Beginner 10y ago
How to make Videos for Business: Content Strategy
Copywriting & Content Strategy
How to make Videos for Business: Content Strategy
Sunny Lenarduzzi Intermediate 10y ago
Arouse Emotions, Don’t Sell Logic - How To Sell - Dan Lok
Copywriting & Content Strategy
Arouse Emotions, Don’t Sell Logic - How To Sell - Dan Lok
Dan Lok Beginner 10y ago
Want To Steal Your Competitor’s Market Share? Create Your Own Market Category - Dan Lok
Copywriting & Content Strategy
Want To Steal Your Competitor’s Market Share? Create Your Own Market Category - Dan Lok
Dan Lok Beginner 10y ago
Why Your Sales Copy Sucks - Dan Lok
Copywriting & Content Strategy
Why Your Sales Copy Sucks - Dan Lok
Dan Lok Beginner 10y ago
How To Start Your Copywriting Career - Dan Lok
Copywriting & Content Strategy
How To Start Your Copywriting Career - Dan Lok
Dan Lok Beginner 10y ago
What Is Copywriting? Definition of Copywriting and Successful Ad Copy - Dan Lok
Copywriting & Content Strategy
What Is Copywriting? Definition of Copywriting and Successful Ad Copy - Dan Lok
Dan Lok Beginner 10y ago
The Time I Went To See Star Wars The Force Awakens - Dan Lok
Copywriting & Content Strategy
The Time I Went To See Star Wars The Force Awakens - Dan Lok
Dan Lok Beginner 10y ago
Getting Things Done: 8 Golden Rules of Effective Delegation - Dan Lok
Copywriting & Content Strategy
Getting Things Done: 8 Golden Rules of Effective Delegation - Dan Lok
Dan Lok Beginner 10y ago
Delegation: How Work Should Be Done Inside And Outside Your Business - Dan Lok
Copywriting & Content Strategy
Delegation: How Work Should Be Done Inside And Outside Your Business - Dan Lok
Dan Lok Beginner 10y ago
Outsourcing: Where Do You Find Good People & Independent Contractor - Dan Lok
Copywriting & Content Strategy
Outsourcing: Where Do You Find Good People & Independent Contractor - Dan Lok
Dan Lok Beginner 10y ago
How To Do MORE Of What You Love & Delegate the Rest! - Dan Lok
Copywriting & Content Strategy
How To Do MORE Of What You Love & Delegate the Rest! - Dan Lok
Dan Lok Beginner 10y ago
Surefire Ways To Delegate For FREE So You Can Gain More Time - Dan Lok
Copywriting & Content Strategy
Surefire Ways To Delegate For FREE So You Can Gain More Time - Dan Lok
Dan Lok Beginner 10y ago
📚 Coursera Courses Opens on Coursera · Free to audit
1 / 3 View all →
Instagram Content Creation Essentials
📚 Coursera Course ↗
Self-paced
Instagram Content Creation Essentials
Opens on Coursera ↗
Advanced Features and Deployment
📚 Coursera Course ↗
Self-paced
Advanced Features and Deployment
Opens on Coursera ↗
Social Media Storytelling: Videos for Instagram & YouTube
📚 Coursera Course ↗
Self-paced
Social Media Storytelling: Videos for Instagram & YouTube
Opens on Coursera ↗
Strategic Growth Leadership for Managers
📚 Coursera Course ↗
Self-paced
Strategic Growth Leadership for Managers
Opens on Coursera ↗
Principles of Public Relations
📚 Coursera Course ↗
Self-paced
Principles of Public Relations
Opens on Coursera ↗
Generative AI Content Creation
📚 Coursera Course ↗
Self-paced
Generative AI Content Creation
Opens on Coursera ↗