Tech Skills

Copywriting & Content Strategy

Write copy that converts — sales pages, email sequences, ads, scripts and more

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Copywriting Basics
beginner
Apply AIDA and PAS frameworks to any piece of copy
Persuasive Writing
intermediate
Write a 5-email nurture sequence
AI Copywriting
intermediate
Build a brand voice guide and inject it into prompts
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Why Smart Brands Command A Premium Price - How To Sell High-Ticket Products & Services Ep. 20
Copywriting & Content Strategy
Why Smart Brands Command A Premium Price - How To Sell High-Ticket Products & Services Ep. 20
Dan Lok Beginner 9y ago
The Power of Takeaway Selling - How To Sell High-Ticket Products & Services Ep. 18
Copywriting & Content Strategy
The Power of Takeaway Selling - How To Sell High-Ticket Products & Services Ep. 18
Dan Lok Beginner 9y ago
SEO copywriting: preparing your text
Copywriting & Content Strategy
SEO copywriting: preparing your text
Yoast Advanced 9y ago
Scott Galloway: Brands Shift, Amazon Lifts
Copywriting & Content Strategy
Scott Galloway: Brands Shift, Amazon Lifts
Gartner for Marketing Intermediate 9y ago
SEO copywriting training: readability
Copywriting & Content Strategy
SEO copywriting training: readability
Yoast Advanced 9y ago
2 things to do when writing email subject lines
1:38
Copywriting & Content Strategy
2 things to do when writing email subject lines
Organized Audrey Intermediate 9y ago
Lenardo's & Lenardon'ts Eps #2: Customer Service
Copywriting & Content Strategy
Lenardo's & Lenardon'ts Eps #2: Customer Service
Sunny Lenarduzzi Intermediate 9y ago
Web Scraping with Nokogirl/Kimono by Robert Krabek
Copywriting & Content Strategy
Web Scraping with Nokogirl/Kimono by Robert Krabek
CS50 Intermediate 9y ago
Travel Tips: Best Travel Tips & Gadgets to Make Life Easy #TeamTelus
Copywriting & Content Strategy
Travel Tips: Best Travel Tips & Gadgets to Make Life Easy #TeamTelus
Sunny Lenarduzzi Beginner 9y ago
Muhammad Ali's biggest fights were outside the ring
Copywriting & Content Strategy
Muhammad Ali's biggest fights were outside the ring
Vox Intermediate 9y ago
MozCon 2014 - 27 - Nathalie Nahai - The Psychology of Persuasive Content for "Boring" Industries
Copywriting & Content Strategy
MozCon 2014 - 27 - Nathalie Nahai - The Psychology of Persuasive Content for "Boring" Industries
Moz Intermediate 9y ago
The First Home Consoles: Crash Course Games #5
Copywriting & Content Strategy
The First Home Consoles: Crash Course Games #5
CrashCourse Beginner 9y ago
What Is God Like?: Crash Course Philosophy #12
Copywriting & Content Strategy
What Is God Like?: Crash Course Philosophy #12
CrashCourse Beginner 9y ago
Learner Story: Finding Flexibility and Confidence in a Content Strategy Career
Copywriting & Content Strategy
Learner Story: Finding Flexibility and Confidence in a Content Strategy Career
Coursera Beginner 9y ago
SEO copywriting training: keywords, head & tail
Copywriting & Content Strategy
SEO copywriting training: keywords, head & tail
Yoast Advanced 9y ago
Don't Sell Products & Services, Sell Experience - How To Sell High-Ticket Products & Services Ep. 17
Copywriting & Content Strategy
Don't Sell Products & Services, Sell Experience - How To Sell High-Ticket Products & Services Ep. 17
Dan Lok Beginner 9y ago
The Time I Went To A Boat Cruise - A Day With Dan Lok 01
Copywriting & Content Strategy
The Time I Went To A Boat Cruise - A Day With Dan Lok 01
Dan Lok Beginner 9y ago
The Time I Went To Torarenbo Japanese Restaurant - Dan Lok
Copywriting & Content Strategy
The Time I Went To Torarenbo Japanese Restaurant - Dan Lok
Dan Lok Beginner 9y ago
How To Boost Sales By Providing a Sense of Belonging - How To Sell High-Ticket Services Ep.16
Copywriting & Content Strategy
How To Boost Sales By Providing a Sense of Belonging - How To Sell High-Ticket Services Ep.16
Dan Lok Beginner 9y ago
How Luxury Brands Appeal To Affluent Buyers' Ego - How To Sell High-Ticket Products & Services Ep.15
Copywriting & Content Strategy
How Luxury Brands Appeal To Affluent Buyers' Ego - How To Sell High-Ticket Products & Services Ep.15
Dan Lok Beginner 9y ago
How To Use Exclusivity To Sell High-End Products - How To Sell High-Ticket Products & Services Ep.14
Copywriting & Content Strategy
How To Use Exclusivity To Sell High-End Products - How To Sell High-Ticket Products & Services Ep.14
Dan Lok Beginner 9y ago
How To Sell More With Contrast Pricing - How To Sell High-Ticket Products & Services Ep. 13
Copywriting & Content Strategy
How To Sell More With Contrast Pricing - How To Sell High-Ticket Products & Services Ep. 13
Dan Lok Beginner 9y ago
How to Use Scarcity and Urgency to Increase Sales - How To Sell High-Ticket Products & Services Ep12
Copywriting & Content Strategy
How to Use Scarcity and Urgency to Increase Sales - How To Sell High-Ticket Products & Services Ep12
Dan Lok Beginner 9y ago
What People Are Willing To Pay More For - How To Sell High-Ticket Products & Services Ep. 11
Copywriting & Content Strategy
What People Are Willing To Pay More For - How To Sell High-Ticket Products & Services Ep. 11
Dan Lok Beginner 9y ago
How To Set More Profitable Prices - How To Sell High-Ticket Products & Services Ep. 10
Copywriting & Content Strategy
How To Set More Profitable Prices - How To Sell High-Ticket Products & Services Ep. 10
Dan Lok Beginner 9y ago
All Price Resistance Is In The Seller, Not The Buyer - How To Sell High-Ticket Services Ep. 9
Copywriting & Content Strategy
All Price Resistance Is In The Seller, Not The Buyer - How To Sell High-Ticket Services Ep. 9
Dan Lok Beginner 9y ago
The Man Who Got Out Kicked Out Of Dan Lok's Event Tells ALL
Copywriting & Content Strategy
The Man Who Got Out Kicked Out Of Dan Lok's Event Tells ALL
Dan Lok Beginner 9y ago
How To Ask for BIG Money - How To Sell High-Ticket Products & Services Ep. 8
Copywriting & Content Strategy
How To Ask for BIG Money - How To Sell High-Ticket Products & Services Ep. 8
Dan Lok Beginner 9y ago
Why Millionaire Mentor Dan Lok Recommends Trade Exchange Canada
Copywriting & Content Strategy
Why Millionaire Mentor Dan Lok Recommends Trade Exchange Canada
Dan Lok Beginner 9y ago
Why Competitive Pricing is a Dumb Idea - How To Sell High-Ticket Products & Services Ep. 6
Copywriting & Content Strategy
Why Competitive Pricing is a Dumb Idea - How To Sell High-Ticket Products & Services Ep. 6
Dan Lok Beginner 9y ago
From Feeling Lost to Building a 6-Figure Copywriting Career - Vancouver's #1 Mastermind Group
Copywriting & Content Strategy
From Feeling Lost to Building a 6-Figure Copywriting Career - Vancouver's #1 Mastermind Group
Dan Lok Beginner 9y ago
4 Types of Customers and How to Sell to Them - How To Sell High-Ticket Products & Services Ep. 5
Copywriting & Content Strategy
4 Types of Customers and How to Sell to Them - How To Sell High-Ticket Products & Services Ep. 5
Dan Lok Beginner 9y ago
Most Entrepreneurs Don't Know How To Sell To Rich Buyers - How To Sell High-Ticket Services Ep. 4
Copywriting & Content Strategy
Most Entrepreneurs Don't Know How To Sell To Rich Buyers - How To Sell High-Ticket Services Ep. 4
Dan Lok Beginner 9y ago
How To Own Your Market Through High-Ticket Items - How To Sell High-Ticket Products & Services Ep. 3
Copywriting & Content Strategy
How To Own Your Market Through High-Ticket Items - How To Sell High-Ticket Products & Services Ep. 3
Dan Lok Beginner 9y ago
Why Business Is A Game of Margins, Not Volume - How To Sell High-Ticket Products & Services Ep. 1
Copywriting & Content Strategy
Why Business Is A Game of Margins, Not Volume - How To Sell High-Ticket Products & Services Ep. 1
Dan Lok Beginner 9y ago
How To Make Smart Business Decisions - Dan Lok
Copywriting & Content Strategy
How To Make Smart Business Decisions - Dan Lok
Dan Lok Beginner 9y ago
Business Profit Maximizer #7 - No Overhead Growth - Dan Lok
Copywriting & Content Strategy
Business Profit Maximizer #7 - No Overhead Growth - Dan Lok
Dan Lok Beginner 9y ago
Business Profit Maximizer #6 - Bigger Isn’t Always Better - Dan Lok
Copywriting & Content Strategy
Business Profit Maximizer #6 - Bigger Isn’t Always Better - Dan Lok
Dan Lok Beginner 9y ago
Business Profit Maximizer #5 - Mastering The Wealth Cycle - Dan Lok
Copywriting & Content Strategy
Business Profit Maximizer #5 - Mastering The Wealth Cycle - Dan Lok
Dan Lok Beginner 9y ago
Business Profit Maximizer #3 - Think Time - Dan Lok
Copywriting & Content Strategy
Business Profit Maximizer #3 - Think Time - Dan Lok
Dan Lok Beginner 9y ago
How To Understand Financial Statements - Walkthrough - Dan Lok
Copywriting & Content Strategy
How To Understand Financial Statements - Walkthrough - Dan Lok
Dan Lok Intermediate 10y ago
Business Profit Maximizer #2 - Why Cash is KING - Dan Lok
Copywriting & Content Strategy
Business Profit Maximizer #2 - Why Cash is KING - Dan Lok
Dan Lok Beginner 10y ago
Business Profit Maximizer #2 - How To Manage Your Cash Flow - Dan Lok
Copywriting & Content Strategy
Business Profit Maximizer #2 - How To Manage Your Cash Flow - Dan Lok
Dan Lok Beginner 10y ago
Business Profit Maximizer #2 - How To Read Financial Statements
Copywriting & Content Strategy
Business Profit Maximizer #2 - How To Read Financial Statements
Dan Lok Beginner 10y ago
Business Profit Maximizer #2 - Financial Literacy Made Simple
Copywriting & Content Strategy
Business Profit Maximizer #2 - Financial Literacy Made Simple
Dan Lok Beginner 10y ago
Karl Popper, Science, & Pseudoscience: Crash Course Philosophy #8
Copywriting & Content Strategy
Karl Popper, Science, & Pseudoscience: Crash Course Philosophy #8
CrashCourse Beginner 10y ago
Business Profit Maximizer #1 - Strategies VS Tactics
Copywriting & Content Strategy
Business Profit Maximizer #1 - Strategies VS Tactics
Dan Lok Beginner 10y ago
How To Maximize Your Profits In Minimum Time
Copywriting & Content Strategy
How To Maximize Your Profits In Minimum Time
Dan Lok Beginner 10y ago
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Optimize Posts and Ads
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Optimize Posts and Ads
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Online Games: Literature, New Media, and Narrative
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Self-paced
Online Games: Literature, New Media, and Narrative
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Color Theory and Application in Adobe Illustrator
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Self-paced
Color Theory and Application in Adobe Illustrator
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Developing Front-End Apps with React
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Self-paced
Developing Front-End Apps with React
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Instagram Insights: Crack the Algorithm
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Self-paced
Instagram Insights: Crack the Algorithm
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Get Sponsorships And Brand Deals For Business Or Influencers
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Self-paced
Get Sponsorships And Brand Deals For Business Or Influencers
Opens on Coursera ↗