Skills › Copywriting & Content Strategy

Copywriting Basics

Write persuasive copy using AIDA, PAS, and proven headline formulas.

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After this skill you can…

  • Apply AIDA and PAS frameworks to any piece of copy
  • Write 5 headline variants for split testing
  • Craft a value proposition in one sentence

Watch (10 videos)

Never Be Stuck on What to Post Again
Daniel Priestley · beginner
→ Write compelling copy→ Identify key messaging→ Develop a tone of voice
Calgary's Arena Is Half Built — And It Already Pulled $1.5B Into The Inner City
LiveInnerCity - Calgary Real Estate · intermediate hands-on
→ Write effective real estate copy→ Analyze market trends→ Create engaging content
Ask These Questions & Win Any Negotiation.
Pace Morby · beginner hands-on
→ Ask effective questions in a negotiation→ Understand the seller's needs and situation→ Guarantee a win in the negotiation
Your Permission to Create Art Again | Esther Conter & Veda Bartringer | TEDxLuxembourgCity
TEDx Talks · advanced
→ Write creatively→ Develop artistic voice→ Overcome self-doubt
Giving away my 40+hr eCom ads & creative strategy course COMPLETELY FREE
Jay · beginner
→ Write persuasive copy→ Create effective ad scripts→ Use AI for copywriting
The biggest conversations at Cannes aren't always the ones that make the headlines
Business Insider · intermediate
→ Develop effective copywriting strategies→ Create persuasive content→ Drive earned influence
The Ultimate Guide to Starting a Faceless AI Channel | AI Faceless Series Finale
HeyGen · beginner
→ Create engaging content→ Develop a content strategy→ Build a faceless AI channel
Artists and cultural guardians use digital technology to preserve Vodun traditions
CGTN Africa · intermediate hands-on
→ Create engaging cultural narratives→ Develop immersive storytelling experiences→ Preserve ancestral knowledge through digital media
The Sales Formula That Changed Everything
The Payrollin' Podcast · beginner hands-on
→ Develop a sales plan→ Build partner relationships→ Create a referral strategy
Best beginner copywriting course in 2026?
Brandon Storey | Copywriting Coach · beginner hands-on
→ Write effective copy→ Land a paid client→ Build a copywriting business

Read (10 articles)

📄
Copywriting: Formulas and Techniques (2026)
Dev.to · Tugelbay Konabayev · 2026-04-01
📄
Coding vs. Copywriting: SaaS Onboarding Guide
Dev.to · DS I · 2026-05-16
📄
Why Content Marketing Matters for Business Growth
Dev.to · Ashwin B Kumar · 2026-07-26
📄
How People Can Instantly Tell You’re Using ChatGPT
Medium · ChatGPT · 2026-07-21
📄
UX Writing Challenge — Day 4
Medium · UX Design · 2026-04-21
📄
5 Reasons Your Small Business Needs a Blog in 2026
Medium · SEO · 2026-05-11