Tech Skills

Copywriting & Content Strategy

Write copy that converts — sales pages, email sequences, ads, scripts and more

3980
lessons
Skills in this topic
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Copywriting Basics
beginner
Apply AIDA and PAS frameworks to any piece of copy
Persuasive Writing
intermediate
Write a 5-email nurture sequence
AI Copywriting
intermediate
Build a brand voice guide and inject it into prompts
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The Mario AI Competition (2009-2012) | AI and Games #03
Copywriting & Content Strategy
The Mario AI Competition (2009-2012) | AI and Games #03
AI and Games Beginner 11y ago
The AI of Batman: Arkham Asylum | AI and Games #02
Copywriting & Content Strategy
The AI of Batman: Arkham Asylum | AI and Games #02
AI and Games Intermediate 11y ago
Raspberry pi with Python for Robotics 2 - Motor Control
Copywriting & Content Strategy
Raspberry pi with Python for Robotics 2 - Motor Control
sentdex Intermediate 11y ago
Build Your Own Supercomputer 6 - Copying Master Node
Copywriting & Content Strategy
Build Your Own Supercomputer 6 - Copying Master Node
sentdex Intermediate 12y ago
Want to be an activist? Start with your toys - McKenna Pope
Copywriting & Content Strategy
Want to be an activist? Start with your toys - McKenna Pope
TED-Ed Beginner 12y ago
How To Write Headlines That Get Shared: Interview With Syed Balkhi
Copywriting & Content Strategy
How To Write Headlines That Get Shared: Interview With Syed Balkhi
Search Engine Journal Intermediate 12y ago
A Clever Copywriter Direct-Response Marketing Example
3:39
Copywriting & Content Strategy
A Clever Copywriter Direct-Response Marketing Example
Planet Perry Intermediate 12y ago
David Ogilvy talks Direct Response Advertising
6:59
Copywriting & Content Strategy
David Ogilvy talks Direct Response Advertising
Christian Asare Intermediate 12y ago
Improving Bid Management and Real Time Bidding: Interview With Marc Poirier
Copywriting & Content Strategy
Improving Bid Management and Real Time Bidding: Interview With Marc Poirier
Search Engine Journal Beginner 12y ago
Generating Good Search Terms - Modifying Search for Better Results
Copywriting & Content Strategy
Generating Good Search Terms - Modifying Search for Better Results
Search Engine Ranking & Optimization Tips Advanced 12y ago
Design With Soul: Battling The Ecommerce Blues at UX Australia
Copywriting & Content Strategy
Design With Soul: Battling The Ecommerce Blues at UX Australia
UX Mastery Intermediate 12y ago
Demand a fair trade cell phone - Bandi Mbubi
Copywriting & Content Strategy
Demand a fair trade cell phone - Bandi Mbubi
TED-Ed Intermediate 12y ago
Reason and Persuasion: Thinking Through Three Dialogues By Plato with John Holbo
Copywriting & Content Strategy
Reason and Persuasion: Thinking Through Three Dialogues By Plato with John Holbo
Coursera Beginner 12y ago
Tips for Writing E-mail Subject Lines
4:42
Copywriting & Content Strategy
Tips for Writing E-mail Subject Lines
Unbounce Advanced 12y ago
Pat's Let Go Day Celebration! (Live Stream Replay from June 17, 2013)
Copywriting & Content Strategy
Pat's Let Go Day Celebration! (Live Stream Replay from June 17, 2013)
Pat Flynn Advanced 12y ago
Writing Email Subject Lines
1:23
Copywriting & Content Strategy
Writing Email Subject Lines
Spider Trainers Intermediate 12y ago
8 Copy Editing Tricks to Make You Look Professional - Whiteboard Friday
Copywriting & Content Strategy
8 Copy Editing Tricks to Make You Look Professional - Whiteboard Friday
Moz Intermediate 13y ago
"How to write headlines" by @NevMed of CopywritingCourse.com
5:07
Copywriting & Content Strategy
"How to write headlines" by @NevMed of CopywritingCourse.com
Kopywriting Kourse Intermediate 13y ago
The Language of Hollywood: Storytelling, Sound, and Color with Scott Higgins by Wesleyan University
Copywriting & Content Strategy
The Language of Hollywood: Storytelling, Sound, and Color with Scott Higgins by Wesleyan University
Coursera Beginner 13y ago
8 Headline Writing Formulas
7:09
Copywriting & Content Strategy
8 Headline Writing Formulas
Tony Gattari Intermediate 13y ago
Morning Coffee - Episode 7: Copying Arrays [1]
Copywriting & Content Strategy
Morning Coffee - Episode 7: Copying Arrays [1]
The Cherno Intermediate 13y ago
The Amazing Life and Strange Death of Captain Cook: Crash Course World History #27
Copywriting & Content Strategy
The Amazing Life and Strange Death of Captain Cook: Crash Course World History #27
CrashCourse Beginner 13y ago
Batch 49 Copying Files
Copywriting & Content Strategy
Batch 49 Copying Files
John Hammond Intermediate 13y ago
Write Eye-Catching Subject Lines - Professional Email Tips
4:23
Copywriting & Content Strategy
Write Eye-Catching Subject Lines - Professional Email Tips
docstocTV Intermediate 13y ago
Eukaryopolis - The City of Animal Cells: Crash Course Biology #4
Copywriting & Content Strategy
Eukaryopolis - The City of Animal Cells: Crash Course Biology #4
CrashCourse Beginner 14y ago
Surah Fatiḥah Best Ever recited by Sheikh Abdul Basit Abdus Samad.flv
Copywriting & Content Strategy
Surah Fatiḥah Best Ever recited by Sheikh Abdul Basit Abdus Samad.flv
Indie Hackers Intermediate 14y ago
Surah Al Fatihah Recited by Qari Abdul Basit Abdus Samad with English translation.flv
Copywriting & Content Strategy
Surah Al Fatihah Recited by Qari Abdul Basit Abdus Samad with English translation.flv
Indie Hackers Intermediate 14y ago
States of Matter
Copywriting & Content Strategy
States of Matter
Veritasium Intermediate 14y ago
Why Is Ice Slippery?
Copywriting & Content Strategy
Why Is Ice Slippery?
Veritasium Intermediate 14y ago
*Copy Writing Formulas that Hit - 4 Proven Ways to Write Powerful Headlines* Part One
7:47
Copywriting & Content Strategy
*Copy Writing Formulas that Hit - 4 Proven Ways to Write Powerful Headlines* Part One
paradigmwebmarketing Beginner 14y ago
Moustache Brothers 2009 - HD (Burma / Myanmar)
Copywriting & Content Strategy
Moustache Brothers 2009 - HD (Burma / Myanmar)
Olivio Sarikas Intermediate 16y ago
The AI of F.E.A.R. - Goal Oriented Action Planning | AI and Games #01
Copywriting & Content Strategy
The AI of F.E.A.R. - Goal Oriented Action Planning | AI and Games #01
AI and Games Intermediate 12y ago
Getting Your Content Shared On Social Media: Interview With David Zheng At Pubcon 2013
Copywriting & Content Strategy
Getting Your Content Shared On Social Media: Interview With David Zheng At Pubcon 2013
Search Engine Journal Intermediate 12y ago
Driving Results With Visual Content: Interview With Krista Neher
Copywriting & Content Strategy
Driving Results With Visual Content: Interview With Krista Neher
Search Engine Journal Beginner 12y ago
How To Hire An SEO Expert: Interview With Peter Leshaw At Pubcon 2013
Copywriting & Content Strategy
How To Hire An SEO Expert: Interview With Peter Leshaw At Pubcon 2013
Search Engine Journal Intermediate 12y ago
Mike Grehan from ClickZ & Search Engine Watch Talks Content Creation
Copywriting & Content Strategy
Mike Grehan from ClickZ & Search Engine Watch Talks Content Creation
Search Engine Journal Intermediate 12y ago
Kevin Hill of EnviroSafetyProducts.com Talks Content Creation
Copywriting & Content Strategy
Kevin Hill of EnviroSafetyProducts.com Talks Content Creation
Search Engine Journal Intermediate 12y ago
The science behind a climate headline - Rachel Pike
Copywriting & Content Strategy
The science behind a climate headline - Rachel Pike
TED-Ed Intermediate 12y ago
Re-examining the remix - Lawrence Lessig
Copywriting & Content Strategy
Re-examining the remix - Lawrence Lessig
TED-Ed Beginner 12y ago
Lessons from fashion's free culture - Johanna Blakley
Copywriting & Content Strategy
Lessons from fashion's free culture - Johanna Blakley
TED-Ed Beginner 12y ago
A prosthetic eye to treat blindness - Sheila Nirenberg
Copywriting & Content Strategy
A prosthetic eye to treat blindness - Sheila Nirenberg
TED-Ed Intermediate 12y ago
Why democracy matters - Rory Stewart
Copywriting & Content Strategy
Why democracy matters - Rory Stewart
TED-Ed Intermediate 12y ago
Mesopotamia: Crash Course World History #3
Copywriting & Content Strategy
Mesopotamia: Crash Course World History #3
CrashCourse Beginner 14y ago
What Is Electricity? (Are You Gonna Be My Girl?)
Copywriting & Content Strategy
What Is Electricity? (Are You Gonna Be My Girl?)
Veritasium Beginner 14y ago
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React Hooks: useRef, useMemo, useCallback, ImperativeHandle
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Self-paced
React Hooks: useRef, useMemo, useCallback, ImperativeHandle
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Advanced Content Creation and Marketing Design in Canva
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Self-paced
Advanced Content Creation and Marketing Design in Canva
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Copyright Law in the Music Business
📚 Coursera Course ↗
Self-paced
Copyright Law in the Music Business
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Social Media Storytelling: Videos for Instagram & YouTube
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Self-paced
Social Media Storytelling: Videos for Instagram & YouTube
Opens on Coursera ↗
The Factors that Influence the Effectiveness of Boards and the Governance Process
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Self-paced
The Factors that Influence the Effectiveness of Boards and the Governance Process
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Advanced Engagement, Content, and Conversion Strategies
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Self-paced
Advanced Engagement, Content, and Conversion Strategies
Opens on Coursera ↗