Tech Skills

Copywriting & Content Strategy

Write copy that converts — sales pages, email sequences, ads, scripts and more

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Skills in this topic
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Copywriting Basics
beginner
Apply AIDA and PAS frameworks to any piece of copy
Persuasive Writing
intermediate
Write a 5-email nurture sequence
AI Copywriting
intermediate
Build a brand voice guide and inject it into prompts
Sales Role Playing LIVE With Dan Lok
Copywriting & Content Strategy
Sales Role Playing LIVE With Dan Lok
Dan Lok Beginner 4y ago
How To Improve Communication Within Your Team - Dan Lok HQ
Copywriting & Content Strategy
How To Improve Communication Within Your Team - Dan Lok HQ
Dan Lok Intermediate 4y ago
Instagram DM: How To Make More Sales On Instagram (DO's and DONT's!)
Copywriting & Content Strategy
Instagram DM: How To Make More Sales On Instagram (DO's and DONT's!)
Vanessa Lau Intermediate 4y ago
How To Write Product Descriptions That Don’t Suck (Copywriting Tips For eCommerce)
Copywriting & Content Strategy
How To Write Product Descriptions That Don’t Suck (Copywriting Tips For eCommerce)
Alex Cattoni Beginner 4y ago
What YouTubers Don't Tell You About Starting a Channel #Shorts
Copywriting & Content Strategy
What YouTubers Don't Tell You About Starting a Channel #Shorts
Vanessa Lau Beginner 4y ago
5 Books That Will Change Your Life
Copywriting & Content Strategy
5 Books That Will Change Your Life
Miles Beckler Intermediate 4y ago
3-Step Lead Magnet Tutorial: How To Create A High-Converting Lead Magnet
Copywriting & Content Strategy
3-Step Lead Magnet Tutorial: How To Create A High-Converting Lead Magnet
Alex Cattoni Beginner 4y ago
How to Write Website Copy When You Suck at Writing
Copywriting & Content Strategy
How to Write Website Copy When You Suck at Writing
Flux Academy Intermediate 4y ago
Write Compelling Headlines [Essential Copywriting Skills for Beginners & Pros]
34:31
Copywriting & Content Strategy
Write Compelling Headlines [Essential Copywriting Skills for Beginners & Pros]
Roy Furr Beginner 4y ago
Tips on How to Design a Mobile First Website
Copywriting & Content Strategy
Tips on How to Design a Mobile First Website
Marketing 360 Intermediate 4y ago
Ahead of the Game Podcast Episode 26: The Art of Copywriting | Digital Marketing Institute
Copywriting & Content Strategy
Ahead of the Game Podcast Episode 26: The Art of Copywriting | Digital Marketing Institute
Digital Marketing Institute Beginner 4y ago
Anne-Laure Le Cunff: How Great Writing Helped Build a Thriving Community Business
Copywriting & Content Strategy
Anne-Laure Le Cunff: How Great Writing Helped Build a Thriving Community Business
Copyblogger Intermediate 4y ago
What is copywriting in hindi | copywriting for beginners | fastest growing skill
0:16
Copywriting & Content Strategy
What is copywriting in hindi | copywriting for beginners | fastest growing skill
Sachinxgupta Beginner 4y ago
10 Tips To Write Better Facebook Ad Copy That Converts
16:13
Copywriting & Content Strategy
10 Tips To Write Better Facebook Ad Copy That Converts
Brice Gump Intermediate 4y ago
Rog-O-Matic, Game Playing Program - Computerphile
Copywriting & Content Strategy
Rog-O-Matic, Game Playing Program - Computerphile
Computerphile Intermediate 4y ago
How to Write Product Description in Shopify - 2021 | Description Copywriting Techniques for Sales
21:17
Copywriting & Content Strategy
How to Write Product Description in Shopify - 2021 | Description Copywriting Techniques for Sales
OutBoxAds Beginner 4y ago
Africa to the World: Rise of authentic African storytelling
Copywriting & Content Strategy
Africa to the World: Rise of authentic African storytelling
Saïd Business School, University of Oxford Intermediate 4y ago
Business of creativity: Amplifying OUR African narrative
Copywriting & Content Strategy
Business of creativity: Amplifying OUR African narrative
Saïd Business School, University of Oxford Intermediate 4y ago
YouTube Live AMA (Get Help With Your Business) w/Chris Do
Copywriting & Content Strategy
YouTube Live AMA (Get Help With Your Business) w/Chris Do
The Futur Intermediate 4y ago
The Ultimate Formula for Writing World-Class Headlines #shorts
0:36
Copywriting & Content Strategy
The Ultimate Formula for Writing World-Class Headlines #shorts
Location Rebel Beginner 4y ago
5 Ways to Improve Your Writing
Copywriting & Content Strategy
5 Ways to Improve Your Writing
Thomas Frank Beginner 4y ago
How trucker country music became a '70s fad
Copywriting & Content Strategy
How trucker country music became a '70s fad
Vox Beginner 4y ago
My DREAM Developer & Content Creation Setup Tour
Copywriting & Content Strategy
My DREAM Developer & Content Creation Setup Tour
Tech With Tim Beginner 4y ago
5 Ways People Manipulate You (And How to Resist Them)
Copywriting & Content Strategy
5 Ways People Manipulate You (And How to Resist Them)
Thomas Frank Beginner 4y ago
How I Plan 1 Week Of CONTENT In 1 Hour A DAY | The Life Of A Content Creator
Copywriting & Content Strategy
How I Plan 1 Week Of CONTENT In 1 Hour A DAY | The Life Of A Content Creator
Harry | Social Media Marketing & Growth Coach Intermediate 4y ago
How I PLAN, CREATE, and SCHEDULE ALL Content for Instagram (so I can post DAILY without BURN OUT!)
Copywriting & Content Strategy
How I PLAN, CREATE, and SCHEDULE ALL Content for Instagram (so I can post DAILY without BURN OUT!)
Vanessa Lau Intermediate 4y ago
Clients Say “It’s Too Expensive”,  And You Say…
Copywriting & Content Strategy
Clients Say “It’s Too Expensive”, And You Say…
Dan Lok Beginner 4y ago
How to Increase Your Instagram Story Views FAST (5,000+ VIEWS)
Copywriting & Content Strategy
How to Increase Your Instagram Story Views FAST (5,000+ VIEWS)
Vanessa Lau Intermediate 4y ago
How To Deal With Being Overwhelmed - Mentoring My Team
Copywriting & Content Strategy
How To Deal With Being Overwhelmed - Mentoring My Team
Dan Lok Beginner 4y ago
How to Get 1000 Followers Organically on Instagram FAST in 2022
Copywriting & Content Strategy
How to Get 1000 Followers Organically on Instagram FAST in 2022
Vanessa Lau Intermediate 4y ago
How To Write Facebook Ad Copy (With Examples & Notes)
Copywriting & Content Strategy
How To Write Facebook Ad Copy (With Examples & Notes)
Alex Cattoni Beginner 4y ago
A Day in the life as a CEO - Dan Lok HQ
Copywriting & Content Strategy
A Day in the life as a CEO - Dan Lok HQ
Dan Lok Beginner 4y ago
How to get more LIKES on Instagram in 2022 (I get 2,000+ LIKES every time!)
Copywriting & Content Strategy
How to get more LIKES on Instagram in 2022 (I get 2,000+ LIKES every time!)
Vanessa Lau Intermediate 4y ago
How to Grow on TikTok in 2022 (0 to 500,000 Followers FAST)
Copywriting & Content Strategy
How to Grow on TikTok in 2022 (0 to 500,000 Followers FAST)
Vanessa Lau Intermediate 4y ago
Instagram Story Hacks & Tips - You Didn't Know Existed in 2022!
Copywriting & Content Strategy
Instagram Story Hacks & Tips - You Didn't Know Existed in 2022!
Vanessa Lau Intermediate 4y ago
How To Stop Procrastinating: 5 Productivity Tips To Get Things Done FAST
Copywriting & Content Strategy
How To Stop Procrastinating: 5 Productivity Tips To Get Things Done FAST
Alex Cattoni Beginner 4y ago
Young Leukemia Survivor Meets Life-Saving Donor For The First Time (Live)
Copywriting & Content Strategy
Young Leukemia Survivor Meets Life-Saving Donor For The First Time (Live)
Dan Lok Beginner 4y ago
How Much Youtube PAID Me For a VIRAL Video (5 MILLION+ VIEWS!)
Copywriting & Content Strategy
How Much Youtube PAID Me For a VIRAL Video (5 MILLION+ VIEWS!)
Vanessa Lau Intermediate 4y ago
Email Marketing Tutorial: The 7 Emails You Need To Make Money Online (Tips & Examples)
Copywriting & Content Strategy
Email Marketing Tutorial: The 7 Emails You Need To Make Money Online (Tips & Examples)
Alex Cattoni Beginner 4y ago
STOP WASTING TIME
Copywriting & Content Strategy
STOP WASTING TIME
Dan Lok Beginner 4y ago
9 Unconventional Business Books That Changed My Life
Copywriting & Content Strategy
9 Unconventional Business Books That Changed My Life
Alex Cattoni Beginner 4y ago
Digital Marketing vs. Copywriting: The 17 Terms You Need To Know
Copywriting & Content Strategy
Digital Marketing vs. Copywriting: The 17 Terms You Need To Know
Alex Cattoni Beginner 4y ago
Technique Or Talent - What Matters More?
Copywriting & Content Strategy
Technique Or Talent - What Matters More?
Dan Lok Beginner 4y ago
3 Moves That Made Me A Millionaire (Minimum Wage to 7 Figures)
Copywriting & Content Strategy
3 Moves That Made Me A Millionaire (Minimum Wage to 7 Figures)
Vanessa Lau Intermediate 4y ago
How To Build A 7-Figure Business: My Journey & Biggest Lessons
Copywriting & Content Strategy
How To Build A 7-Figure Business: My Journey & Biggest Lessons
Alex Cattoni Beginner 4y ago
Closing The Sale - Live Objection Handling With Dan Lok
Copywriting & Content Strategy
Closing The Sale - Live Objection Handling With Dan Lok
Dan Lok Beginner 4y ago
Starting to HATE your business? WATCH THIS BEFORE YOU GIVE UP.
Copywriting & Content Strategy
Starting to HATE your business? WATCH THIS BEFORE YOU GIVE UP.
Vanessa Lau Beginner 4y ago
The 3 Levels of Closing
Copywriting & Content Strategy
The 3 Levels of Closing
Dan Lok Beginner 4y ago
📚 Coursera Courses Opens on Coursera · Free to audit
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Leadership Development for Emerging Leaders
📚 Coursera Course ↗
Self-paced
Leadership Development for Emerging Leaders
Opens on Coursera ↗
Writing for Business Advanced
📚 Coursera Course ↗
Self-paced
Writing for Business Advanced
Opens on Coursera ↗
TikTok Storytelling: Write Compelling Stories
📚 Coursera Course ↗
Self-paced
TikTok Storytelling: Write Compelling Stories
Opens on Coursera ↗
Strategies and Approaches in Sports Media
📚 Coursera Course ↗
Self-paced
Strategies and Approaches in Sports Media
Opens on Coursera ↗
Instagram Storytelling: Write Compelling Stories
📚 Coursera Course ↗
Self-paced
Instagram Storytelling: Write Compelling Stories
Opens on Coursera ↗
Problem Solving Skills and Critical Thinking
📚 Coursera Course ↗
Self-paced
Problem Solving Skills and Critical Thinking
Opens on Coursera ↗