Tech Skills

Copywriting & Content Strategy

Write copy that converts — sales pages, email sequences, ads, scripts and more

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Skills in this topic
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Copywriting Basics
beginner
Apply AIDA and PAS frameworks to any piece of copy
Persuasive Writing
intermediate
Write a 5-email nurture sequence
AI Copywriting
intermediate
Build a brand voice guide and inject it into prompts
The Simplest Way To Make Selling EASY
Copywriting & Content Strategy
The Simplest Way To Make Selling EASY
Dan Lok Beginner 6y ago
Why You Should NEVER Judge A Prospect
Copywriting & Content Strategy
Why You Should NEVER Judge A Prospect
Dan Lok Beginner 6y ago
Copywriting Examples: 10 Brands With A Killer Slogan
Copywriting & Content Strategy
Copywriting Examples: 10 Brands With A Killer Slogan
Alex Cattoni Beginner 6y ago
How To Write Sales Copy That Sells | 3 Copywriting Tips from Zach Browman
Copywriting & Content Strategy
How To Write Sales Copy That Sells | 3 Copywriting Tips from Zach Browman
Alex Cattoni Beginner 6y ago
Get Started in UX With This Book: UX Bites
Copywriting & Content Strategy
Get Started in UX With This Book: UX Bites
Flux Academy Beginner 6y ago
HackTheBox - Fortune
Copywriting & Content Strategy
HackTheBox - Fortune
IppSec Beginner 6y ago
5 Copywriting Tips For Beginners
11:24
Copywriting & Content Strategy
5 Copywriting Tips For Beginners
Dan Lok Beginner 6y ago
Is Dan Peña's QLA Methodology For You (Advanced)
Copywriting & Content Strategy
Is Dan Peña's QLA Methodology For You (Advanced)
Dan Lok Beginner 6y ago
3 Negotiation Secrets To Always Get What You Want
Copywriting & Content Strategy
3 Negotiation Secrets To Always Get What You Want
Dan Lok Beginner 6y ago
What Is Copywriting? How Do You Get Into It?
9:24
Copywriting & Content Strategy
What Is Copywriting? How Do You Get Into It?
Dan Lok Beginner 6y ago
How To Deal With Failure (And The Fear Of It)
Copywriting & Content Strategy
How To Deal With Failure (And The Fear Of It)
Dan Lok Beginner 6y ago
How To Impress Rich And Successful People
Copywriting & Content Strategy
How To Impress Rich And Successful People
Dan Lok Beginner 6y ago
9 Rules Of Success From The World's Most Iconic Leaders
Copywriting & Content Strategy
9 Rules Of Success From The World's Most Iconic Leaders
Dan Lok Beginner 6y ago
The War Room Inside Dan Pena’s Guthrie Castle
Copywriting & Content Strategy
The War Room Inside Dan Pena’s Guthrie Castle
Dan Lok Beginner 6y ago
Can You Handle The Responsibility Of Success?
Copywriting & Content Strategy
Can You Handle The Responsibility Of Success?
Dan Lok Beginner 6y ago
7 Timeless Investing Principles To Grow Your Wealth Compilation
Copywriting & Content Strategy
7 Timeless Investing Principles To Grow Your Wealth Compilation
Dan Lok Beginner 6y ago
How To Self Publish Your First Book
Copywriting & Content Strategy
How To Self Publish Your First Book
Dan Lok Beginner 6y ago
Speak English Fluently - The 5 Steps To Improve Your English Fluency
Copywriting & Content Strategy
Speak English Fluently - The 5 Steps To Improve Your English Fluency
Dan Lok Beginner 6y ago
The #1 Enemy Holding You Back From Success
Copywriting & Content Strategy
The #1 Enemy Holding You Back From Success
Dan Lok Beginner 6y ago
Can You Succeed In Your Early 20's?
Copywriting & Content Strategy
Can You Succeed In Your Early 20's?
Dan Lok Beginner 6y ago
Can You Overcome The Fear Of Public Speaking?
Copywriting & Content Strategy
Can You Overcome The Fear Of Public Speaking?
Dan Lok Beginner 6y ago
5 Life Lessons From The Lion King
Copywriting & Content Strategy
5 Life Lessons From The Lion King
Dan Lok Beginner 6y ago
How Do You Become Grateful?
Copywriting & Content Strategy
How Do You Become Grateful?
Dan Lok Beginner 6y ago
Dan Lok Buys New Supercar?!
Copywriting & Content Strategy
Dan Lok Buys New Supercar?!
Dan Lok Beginner 6y ago
Two Reasons To NOT Vlog (It's Not What You Think)
Copywriting & Content Strategy
Two Reasons To NOT Vlog (It's Not What You Think)
Dan Lok Beginner 6y ago
How To Travel And Still Do Work
Copywriting & Content Strategy
How To Travel And Still Do Work
Dan Lok Beginner 6y ago
The #1 Thing That Is Killing Your Sales And Dreams
Copywriting & Content Strategy
The #1 Thing That Is Killing Your Sales And Dreams
Dan Lok Beginner 6y ago
Can You Succeed Without A Mentor? Here's How
Copywriting & Content Strategy
Can You Succeed Without A Mentor? Here's How
Dan Lok Beginner 6y ago
How To Write Killer Email Subject Lines
Copywriting & Content Strategy
How To Write Killer Email Subject Lines
Alex Cattoni Beginner 6y ago
7 Warning Signs You Should Get A New Job
Copywriting & Content Strategy
7 Warning Signs You Should Get A New Job
Dan Lok Beginner 6y ago
How Hard Should You Work?
Copywriting & Content Strategy
How Hard Should You Work?
Dan Lok Beginner 6y ago
Batman's Top 9 Rules For Success
Copywriting & Content Strategy
Batman's Top 9 Rules For Success
Dan Lok Beginner 6y ago
"If You Retired At 27, Why Do You Still Work?"
Copywriting & Content Strategy
"If You Retired At 27, Why Do You Still Work?"
Dan Lok Beginner 6y ago
6 Tips From The Best Digital Marketing Mastermind Group
Copywriting & Content Strategy
6 Tips From The Best Digital Marketing Mastermind Group
Alex Cattoni Beginner 6y ago
Clients Say, “I Can’t Think Of Anyone Right Now” And You Say ...
Copywriting & Content Strategy
Clients Say, “I Can’t Think Of Anyone Right Now” And You Say ...
Dan Lok Beginner 6y ago
"If You're So Rich Why Are You On YouTube?"
Copywriting & Content Strategy
"If You're So Rich Why Are You On YouTube?"
Dan Lok Beginner 6y ago
Your #1 Productivity Killer - How To Set Yourself Up For Success
Copywriting & Content Strategy
Your #1 Productivity Killer - How To Set Yourself Up For Success
Dan Lok Beginner 6y ago
When You Have Been Screwed Over By A Business Partner
Copywriting & Content Strategy
When You Have Been Screwed Over By A Business Partner
Dan Lok Beginner 6y ago
Want To Be Successful? WATCH THIS
Copywriting & Content Strategy
Want To Be Successful? WATCH THIS
Dan Lok Beginner 6y ago
Clients Say, “I Don’t Have Time To Meet With You” And You Say "..."
Copywriting & Content Strategy
Clients Say, “I Don’t Have Time To Meet With You” And You Say "..."
Dan Lok Beginner 6y ago
How To Achieve Effortless Productivity - The "Batcave Method", Timeblocking, And Other Unusual Tips
Copywriting & Content Strategy
How To Achieve Effortless Productivity - The "Batcave Method", Timeblocking, And Other Unusual Tips
Dan Lok Beginner 6y ago
The Science of Breaking Out Of Your Comfort Zone
Copywriting & Content Strategy
The Science of Breaking Out Of Your Comfort Zone
Dan Lok Beginner 6y ago
How To Handle Sales Objections With The "3 F's" Method
Copywriting & Content Strategy
How To Handle Sales Objections With The "3 F's" Method
Dan Lok Beginner 6y ago
Stop Thinking Like This If You Want To Be Rich
Copywriting & Content Strategy
Stop Thinking Like This If You Want To Be Rich
Dan Lok Beginner 6y ago
Simple Habits To Be More Productive
Copywriting & Content Strategy
Simple Habits To Be More Productive
Dan Lok Beginner 6y ago
How To Come Up With A GREAT Brand Name (NOT What You Think)
Copywriting & Content Strategy
How To Come Up With A GREAT Brand Name (NOT What You Think)
Dan Lok Beginner 6y ago
How To Manage Your Money Like The Rich
Copywriting & Content Strategy
How To Manage Your Money Like The Rich
Dan Lok Beginner 6y ago
How I Raised Myself From Failure To Success In Selling
Copywriting & Content Strategy
How I Raised Myself From Failure To Success In Selling
Dan Lok Beginner 6y ago
📚 Coursera Courses Opens on Coursera · Free to audit
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Craft Persuasive Subjects
📚 Coursera Course ↗
Self-paced
Craft Persuasive Subjects
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Introduction to Intellectual Property
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Self-paced
Introduction to Intellectual Property
Opens on Coursera ↗
Esports Teams and Professional Players
📚 Coursera Course ↗
Self-paced
Esports Teams and Professional Players
Opens on Coursera ↗
Writing for Business Advanced
📚 Coursera Course ↗
Self-paced
Writing for Business Advanced
Opens on Coursera ↗
The Importance of Listening
📚 Coursera Course ↗
Self-paced
The Importance of Listening
Opens on Coursera ↗
Facebook Strategy: Effective Content
📚 Coursera Course ↗
Self-paced
Facebook Strategy: Effective Content
Opens on Coursera ↗