The LinkedIn profile structure that turns visitors into leads

Most LinkedIn profiles read like a résumé nobody asked for. Your headline, banner, and about section are a sales page, and right now most people are leaving money on the table by writing for recruiters instead of buyers. This breaks down the exact structure: a keyword-rich headline that says what you do and who you do it for, a banner that pulls visitors down the page, and an about section built on problem, solution, proof, CTA. Nothing extra.