Stephen Bartlett commented on our client's post

When one of our clients referenced Satya Nadella's "learn-it-all" culture shift at Microsoft and tied it to hiring philosophy, the post hit 23,000 impressions. Another referenced a decision by Stephen Bartlett, and Bartlett himself commented on it. Namejacking works because the person you reference usually shares your exact audience. Their name stops the scroll, but the insight is entirely yours. That's the combination that earns reach you can't manufacture.