Recruiting Employees - 7 Tips To Hiring The Best | Marketing 360

Finding and recruiting employees can be challenging. But building a winning team is key to success. So let’s break down 7 tips for recruiting great employees! Tip #1 - You need a great culture. If you’re a new business find a great company culture to model yours off of. What kind of culture do you want, what does that look like, feel like, sound like, etc.. Culture is key to hiring. Without a great culture the rest of these tips won’t help much. To get you started here’s some tips on building a great culture - https://youtu.be/AfrDJLkK59M Tip #2 - Build an apply page on your website. Make sure the page really highlights your culture, team, how life is at your company, etc. Videos are a really powerful way to do this and a great investment! Here’s Madwire’s apply page - https://www.madwire.com/apply/ Tip #3 - Build your social presence in your local community. LinkedIn is a great way to extend beyond your local area and target your specific industry/talent. Share things about your culture, the community outreach stuff you do, your mission, etc.. Now, when you are ready to hire for a new position, you can post about it with a link to your apply page so they can learn more and you’ll probably get some great applicants that align well with your culture! According to Office Vibe report, more than 75% of professionals are passive candidates who aren’t currently looking for jobs. So this strategy is great because it captures the talent that’s not looking. Which are often the best employees. Job boards are the opposite, they are nothing but filled with candidates looking. Tip #4 - Get your business listed on Glassdoor and start to build your reviews and ratings. Make sure to fully populate your profile. Think of Glassdoor like your brand’s culture micro-site. Fill it with pictures, awards, videos, etc. Then, ask your employees to leave reviews so it’s populated with reviews. At annual employee reviews, if they’ve not already left a review, kindly ask them if th