Facebook Ads Website Conversions Campaign Tutorial 2017 - Facebook Conversions Ads Tutorial

Discover our Facebook Ads Tutorial for beginners. We go over how to drive more leads and sales using Facebook Advertising website conversion campaigns. In this video, we will go through everything from setting up the Facebook Pixel to creating a conversion event and more. You will learn how to set-up Facebook targeting for your audiences, how to set-up budgets, and how to create great Facebook advertisements. The most popular campaign goal to optimize for is conversions. First, you want set up your key performance indicators in Facebook. You could have multiple, it could be sales, it could be lead generation, so you set that up first and then you set-up your campaign and track everything. Next, all you do is you set up the pixel site-wide and I'll just show you real quick, you just put the URL contains thank you and category is just a lead and that's basically it. Once you click next, that's all my conversion is I guess and it's just based on that pixel. It's counting ever single time someone lands on the page. How it works is I'm going to be sending traffic to this page here so people see the March, 2017 giveaway giving away a flip flop wall hook hanger. So if i come in here and we'll just do testing email. When I come here and someone comes on this page after they click my Facebook ad, they enter their email, they click subscribe, and it takes a second while they get added to the list. They get to this Beachfront Decor Thank You, and you'll see thanks for entering. And what's going to happen is it's going to fire back into Facebook here. Facebook's able to track that we sent a person to Beachfront Decor after they signed up. Here we are showing you they just signed up and you are able to optimize your campaigns that way because you can see what's working and what's not. You know if I send 100 people there and no one converts I have an issue. If I send 10 people there and 5 convert then I obviously have a great campaign. Let's come back to our account here an