Bing Ads Auto Tagging for Google Analytics Tutorial - Track Bing Ads in Google Analytics

Key Takeaways

what I want to do first is show you how to set up UTM tracking with Google Analytics so what you're gonna do is come up here to the top corner click on the gear icon and click accounts & billing so pretty simple once you come in here you're gonna see your account it's gonna have different things here what you want to do is come over to auto tagging I have it set to on already but you can click on this up in the top corner and you just come down here and what you want to do is with Auto tagging is add UTM tags to destination URLs replace all existing tags that's up to you if you already have tags there you could also add the UTM to your destination URLs keep the existing tags and add any that are missing so basically if you're tracking things into like Omniture different types of analytics software's you can keep them there and then still add UTM tags to it and what UTM tags will do is so you come to Google Analytics and I just have already my campaign screen open here so if you come into acquisition campaigns in all campaigns what's gonna happen is you're gonna have your Bing ads come in here so I have a couple different samples here so let's just say I have a campaign up here it's called Bing ads PPC campaign so you click on it so what it's gonna show is the source and the medium of all the traffic so the source of the traffic is Bing the medium is CPC cost per click and what you can do is coming down and secondary dimension say okay what's the keyword that drove this session and I can see okay it's nautical bathroom lighting you could also see what ad content is driving the session so if you have your ads set up differently so I have nautical bathroom add one so you get to see kind of how that all comes in and all you have to do is come in here and just click on add UTM tags your destination URLs and replace all existing tags or you can keep them so that's up to you but that's how you set up UTM tracking the Google Analytics pretty simple