Email Marketing - 7 Tips on How to Increase Email Open Rates

Want to learn how to increase your email open rates? Watch this video for 7 amazing tips to get more from your email marketing campaigns. Email marketing is a powerful way to increase your sales by 30% or more. But people get a ton of emails these days, so how do you do it right so you stand out in the crowd and people actually open your emails! Let’s break down 7 tips! Tip #1 - Segment your list so the content is highly targeted and relateable for that group. For example, if you sell clothing online, you’d want to segment your list by your different categories of interest so you only email that content to that group. Or if you send travel emails, you’d want to send areas of interest to relevant people. Same thing with local businesses, if you do massage, chiropractic and acupuncture, you’d want to segment that list. After all, if the content is not relatable, it will not be opened, even if your subject line is killer! Tip #2 - Create a relatable and engaging subject line. A/B test 2-3 different subject lines with small segments of your email list. Determine what the best subject line is, then send to the entire list. Make sure to keep your subject short and sweet. Test it on mobile to make sure it fits! Put yourself in the receiver's shoes, what would motivate them to open the email? Tip #3 - Send from a familiar personal name/email or company name/email. To do this, you should have an opt-in list that knows who you are! If they do not recognize you they will likely not only not open the email, but mark spam! Too high of a spam rate can get you blacklisted. Tip #4 - Make sure the domain you are sending from is verified. If not, it may not even make the inbox, it will go directly to spam and therefore not be opened. Tip #5 - Using the receiver's name or other dynamic and relevant content in the subject line can often catch their eye and increase open rates. Tip #6 - Send at the right time for your audience when you feel they’ll be actively in their inbo