Contact Form Design: 5 Steps to More Leads & Contacts - Online Marketing Tips | Marketing 360

Get more leads: https://www.marketing360.com/digital-marketing-platform-overview/?ref=yt-desc-UnX1zCFcQXw Links to jump to each tip below. Contact Forms: It’s time to talk about conversions! Your business needs ‘em, you want ‘em, but how do you ensure that your website form isn’t costing you money? Let’s talk about 5 steps you can take to ensure your contact form is top tier and converts. If you’ve watched this channel for any length of time you probably already know that helping small businesses grow is the core of our message. A big part of our videos are related to marketing i.e. getting people to your website. But what happens once they’re there? If your lead form isn’t up to snuff it could be costing you a lot of money. Let’s talk about 5 steps you can take to ensure your form is top tier and converts. Step 1 - Intent First things first, we’ve got to identify the intent of the user AND your intent. What is your customer trying to accomplish and what do you need from them to make it happen. This goes beyond the typical “Contact Us” form. You need to anticipate your customer’s needs and work to achieve them. Step 2 - Give & Take Getting people to come to your website is it’s own challenge but getting them to fill out the form can be even more complex. Think of it as a teeter-totter that you need to balance. You need to give them enough of a reason (or enough value) that what you’re asking from them makes sense. Are you a roofer offering a free estimate? So is everyone else! Are you a roofer offering a free estimate AND free sample shingles? Well now asking for my mother’s maiden name, city I was born in and name of my first pet seems like a fair trade Step 3 - Don’t be greedy This brings us to the next tip - don’t ask for more than you need. The rule of thumb is to only ask for what is business critical in order to make first contact. Name, phone, email. Maybe in order to provide great services you need to know the product or service they’re interested in,