Tech Skills

Copywriting & Content Strategy

Write copy that converts — sales pages, email sequences, ads, scripts and more

3981
lessons
Skills in this topic
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Copywriting Basics
beginner
Apply AIDA and PAS frameworks to any piece of copy
Persuasive Writing
intermediate
Write a 5-email nurture sequence
AI Copywriting
intermediate
Build a brand voice guide and inject it into prompts
How To Create "Generational Wealth" w/ TRILLION Dollar Man - Dan Peña
Copywriting & Content Strategy
How To Create "Generational Wealth" w/ TRILLION Dollar Man - Dan Peña
Dan Lok Intermediate 6y ago
How To Become A 6-Figure Copywriter - 3 Keys To Higher Income
Copywriting & Content Strategy
How To Become A 6-Figure Copywriter - 3 Keys To Higher Income
Dan Lok Beginner 6y ago
How to STAND OUT in a COMPETITIVE MARKET 🔥
Copywriting & Content Strategy
How to STAND OUT in a COMPETITIVE MARKET 🔥
Vanessa Lau Intermediate 6y ago
10 FACEBOOK AD COPYWRITINING TIPS: Write highly converting copy in 10 minutes or less
12:46
Copywriting & Content Strategy
10 FACEBOOK AD COPYWRITINING TIPS: Write highly converting copy in 10 minutes or less
Aaron Bogle Intermediate 6y ago
What is Copywriting? The ABCs of Copywriting for Beginners
Copywriting & Content Strategy
What is Copywriting? The ABCs of Copywriting for Beginners
Alex Cattoni Beginner 6y ago
Take the Leap || Journey to 100k
Copywriting & Content Strategy
Take the Leap || Journey to 100k
Vanessa Lau Intermediate 6y ago
Storytelling marketing | Business storytelling | Storytelling presentation
2:54
Copywriting & Content Strategy
Storytelling marketing | Business storytelling | Storytelling presentation
MYABCENGLISH Intermediate 6y ago
Copywriting Tips: How To Write The Perfect Sales Pitch
Copywriting & Content Strategy
Copywriting Tips: How To Write The Perfect Sales Pitch
Alex Cattoni Beginner 6y ago
We Found Radioactive Traces From Nuclear Bombs in the Mariana Trench
Copywriting & Content Strategy
We Found Radioactive Traces From Nuclear Bombs in the Mariana Trench
Seeker Beginner 6y ago
Day in the Life - Hazel 2D Dev Vlog
Copywriting & Content Strategy
Day in the Life - Hazel 2D Dev Vlog
The Cherno Intermediate 6y ago
The Secret To Becoming A Magnetic And Unforgettable Speaker
Copywriting & Content Strategy
The Secret To Becoming A Magnetic And Unforgettable Speaker
Dan Lok Beginner 6y ago
How Much Do Copywriters Really Earn?
Copywriting & Content Strategy
How Much Do Copywriters Really Earn?
Dan Lok Beginner 6y ago
What Does A Copywriter Do?
Copywriting & Content Strategy
What Does A Copywriter Do?
Dan Lok Beginner 6y ago
How To Build A 7-Figure Client-Based Business
Copywriting & Content Strategy
How To Build A 7-Figure Client-Based Business
Dan Lok Intermediate 6y ago
Feel Guilty About Selling? WATCH THIS
Copywriting & Content Strategy
Feel Guilty About Selling? WATCH THIS
Dan Lok Beginner 6y ago
How Much YouTube Paid Me For My 1M+ Viewed Video (3 Little Known Factors)
Copywriting & Content Strategy
How Much YouTube Paid Me For My 1M+ Viewed Video (3 Little Known Factors)
Dan Lok Beginner 6y ago
7 Mentalities That Will Make You Poor
Copywriting & Content Strategy
7 Mentalities That Will Make You Poor
Dan Lok Beginner 6y ago
TOP Sales MISTAKES (That’s KILLING Your Business!)
Copywriting & Content Strategy
TOP Sales MISTAKES (That’s KILLING Your Business!)
Vanessa Lau Intermediate 6y ago
What Everyone Gets WRONG About Selling Products
Copywriting & Content Strategy
What Everyone Gets WRONG About Selling Products
Dan Lok Beginner 6y ago
The FASTEST Way To Build A Superstar Copywriting Team
Copywriting & Content Strategy
The FASTEST Way To Build A Superstar Copywriting Team
Dan Lok Beginner 6y ago
Body Language - How To Connect With Anyone On Stage
Copywriting & Content Strategy
Body Language - How To Connect With Anyone On Stage
Dan Lok Beginner 6y ago
The ONE Thing No One Tells You About High Performance - Dan Peña Story
Copywriting & Content Strategy
The ONE Thing No One Tells You About High Performance - Dan Peña Story
Dan Lok Advanced 6y ago
How To NOT Write Copy: 8 Bad Copywriting Examples & Marketing Fails
Copywriting & Content Strategy
How To NOT Write Copy: 8 Bad Copywriting Examples & Marketing Fails
Alex Cattoni Beginner 6y ago
How to Avoid NIGHTMARE Clients (Top 5 Signs!)
Copywriting & Content Strategy
How to Avoid NIGHTMARE Clients (Top 5 Signs!)
Vanessa Lau Intermediate 6y ago
3 Ways To Getting Your First Freelance Writing Jobs
Copywriting & Content Strategy
3 Ways To Getting Your First Freelance Writing Jobs
Dan Lok Beginner 6y ago
Why Great Leaders Eat Last
Copywriting & Content Strategy
Why Great Leaders Eat Last
Dan Lok Beginner 6y ago
How to Choose the Right Mentor and Business Coach 🤔
Copywriting & Content Strategy
How to Choose the Right Mentor and Business Coach 🤔
Vanessa Lau Intermediate 6y ago
How I Mastered The Art Of Public Speaking
Copywriting & Content Strategy
How I Mastered The Art Of Public Speaking
Dan Lok Beginner 6y ago
7 Copywriting Exercises You Can Do Right Now
Copywriting & Content Strategy
7 Copywriting Exercises You Can Do Right Now
Dan Lok Beginner 6y ago
My Equipment for Youtube (Camera, Audio, Lighting, and more!)
Copywriting & Content Strategy
My Equipment for Youtube (Camera, Audio, Lighting, and more!)
Vanessa Lau Intermediate 6y ago
Should You Change Your Name?
Copywriting & Content Strategy
Should You Change Your Name?
Dan Lok Beginner 6y ago
How To Become A Copywriter (With NO Experience)
Copywriting & Content Strategy
How To Become A Copywriter (With NO Experience)
Dan Lok Beginner 6y ago
The Simplest Way To Make Selling EASY
Copywriting & Content Strategy
The Simplest Way To Make Selling EASY
Dan Lok Beginner 6y ago
How to Film Youtube Videos 🎥 (Tips to be FAST and EFFICIENT!)
Copywriting & Content Strategy
How to Film Youtube Videos 🎥 (Tips to be FAST and EFFICIENT!)
Vanessa Lau Intermediate 6y ago
Why You Should NEVER Judge A Prospect
Copywriting & Content Strategy
Why You Should NEVER Judge A Prospect
Dan Lok Beginner 6y ago
5 Copywriting Tips For Beginners
11:24
Copywriting & Content Strategy
5 Copywriting Tips For Beginners
Dan Lok Beginner 6y ago
Is Dan Peña's QLA Methodology For You (Advanced)
Copywriting & Content Strategy
Is Dan Peña's QLA Methodology For You (Advanced)
Dan Lok Beginner 6y ago
Copywriting Examples: 10 Brands With A Killer Slogan
Copywriting & Content Strategy
Copywriting Examples: 10 Brands With A Killer Slogan
Alex Cattoni Beginner 6y ago
Drive MORE TRAFFIC to Youtube with INSTAGRAM! 🤳
Copywriting & Content Strategy
Drive MORE TRAFFIC to Youtube with INSTAGRAM! 🤳
Vanessa Lau Intermediate 6y ago
3 Negotiation Secrets To Always Get What You Want
Copywriting & Content Strategy
3 Negotiation Secrets To Always Get What You Want
Dan Lok Beginner 6y ago
What Is Copywriting? How Do You Get Into It?
9:24
Copywriting & Content Strategy
What Is Copywriting? How Do You Get Into It?
Dan Lok Beginner 6y ago
How To Deal With Failure (And The Fear Of It)
Copywriting & Content Strategy
How To Deal With Failure (And The Fear Of It)
Dan Lok Beginner 6y ago
Top 5 Rookie Mistakes Online Coaches Make (90% of New Coaches Do This...)
Copywriting & Content Strategy
Top 5 Rookie Mistakes Online Coaches Make (90% of New Coaches Do This...)
Vanessa Lau Intermediate 6y ago
How To Impress Rich And Successful People
Copywriting & Content Strategy
How To Impress Rich And Successful People
Dan Lok Beginner 6y ago
9 Rules Of Success From The World's Most Iconic Leaders
Copywriting & Content Strategy
9 Rules Of Success From The World's Most Iconic Leaders
Dan Lok Beginner 6y ago
the truth about success.
Copywriting & Content Strategy
the truth about success.
Vanessa Lau Intermediate 6y ago
The War Room Inside Dan Pena’s Guthrie Castle
Copywriting & Content Strategy
The War Room Inside Dan Pena’s Guthrie Castle
Dan Lok Beginner 6y ago
Building an Online Business from Scratch in 30 Days...
Copywriting & Content Strategy
Building an Online Business from Scratch in 30 Days...
Vanessa Lau Intermediate 6y ago
📚 Coursera Courses Opens on Coursera · Free to audit
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Advanced Content Creation and Marketing Design in Canva
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Self-paced
Advanced Content Creation and Marketing Design in Canva
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Create a Promotional Video using Canva
📚 Coursera Course ↗
Self-paced
Create a Promotional Video using Canva
Opens on Coursera ↗
A Guide to Diversifying and Transforming Football Leadership
📚 Coursera Course ↗
Self-paced
A Guide to Diversifying and Transforming Football Leadership
Opens on Coursera ↗
Brilliant, Passionate You
📚 Coursera Course ↗
Self-paced
Brilliant, Passionate You
Opens on Coursera ↗
AI Video Creation: A Beginner's Guide to Realistic AI Videos
📚 Coursera Course ↗
Self-paced
AI Video Creation: A Beginner's Guide to Realistic AI Videos
Opens on Coursera ↗
Leading with Questions
📚 Coursera Course ↗
Self-paced
Leading with Questions
Opens on Coursera ↗