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As generative AI and creators take a bigger hand in producing creative work, brand managers face a crucial question: Who’s watching to ensure its all working to

YouTube Brandcast 2026 takes place on Wednesday, May 13.

Unilever’s decision to combine its foods business with McCormick & Company isn’t a retreat from food, but a re-focus on areas where it can naturally make more m

In fashion, the creative director sits alongside the CEO, occasionally as the more powerful of the two.

The best marketing pranks from Yahoo, Olipop, and more

Roberto Ramirez Laverde on Patrón Tequila's commitment to craftsmanship, transparency, and cultural authenticity.

Cam Newton knows that he can command influence and attention. Now, he's making advertisers listen.

In our latest Virtual Vanguard with David Sable, the discussion examined what’sactually happening inside the consolidation machine—and more important, what CMOs

New Partnership Accelerator proactively addresses tensions and pressures before things go south

From Ayoh to Dukes to Graza, a new wave of mayo marketers is mixing up the playbook in the search for market share

Spotify is branching into marketing’s mid- to lower funnel as its ads business matures.

What does the Netflix-Warner Music deal signal about the future of artists and music IP, and should brands be taking notice?

This CMO-first digest is the latest offering in ADWEEK’s Marketing Vanguard franchise: a collection of invitation-only events, including our signature Inspirati

The man behind “Fearless Girl” shares how finance can inspire creativity.

The social platform is reshuffling its ranks ahead of a planned $1 trillion SpaceX IPO.

Advertisers from Equinox to Almond Breeze take clear stances on the tech amid AI backlash.

This week's notable ads came from brands including Aerie, KFC, Peroni, and more.

There is fierce disagreement around how much generative AI models, which are changing the way that people find and discover products, will also disrupt retail m

Bhavana Smith joins to lead the charge on shifting the agency to performance pay as AI reshapes the agency business.

As OpenAI shuts down its marquee video tool, agencies say they quietly switched to better options long before the announcement.