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Adweek 📣 Digital Marketing & Growth ⚡ AI Lesson 1w ago

Ads of the Week: 8 Campaigns That Caught Our Eye, From Aerie to Cheetos

This week's notable ads came from brands including Aerie, KFC, Peroni, and more.

Adweek 📣 Digital Marketing & Growth ⚡ AI Lesson 1w ago

E.l.f. Beauty Says AI Answer Engines Are Already Changing How People Shop

There is fierce disagreement around how much generative AI models, which are changing the way that people find and discover products, will also disrupt retail m

Adweek ⚡ AI Lesson 1w ago

Horizon Media’s New COO Has a Mandate to Kill Billable Hours

Bhavana Smith joins to lead the charge on shifting the agency to performance pay as AI reshapes the agency business.

Adweek ⚡ AI Lesson 1w ago

OpenAI Killed Sora. Creatives Had Already Moved On

As OpenAI shuts down its marquee video tool, agencies say they quietly switched to better options long before the announcement.