📰 Adweek

Marketing lead Sarah Choi on the evolution of yoga and building a fitness community.

KFC, Pringles, McDonald's, e.l.f. Cosmetics, Verizon, and more make up this week's most notable ads.

The same qualities that drive successful brand turnarounds also drive AI visibility.

The holding group behind Essence, Refinery29, and Afropunk named the former Netflix and Spotify executive to the newly created role.

Publicis Groupe has acquired sports and culture-focused agency 160over90 as the holding company deepens its investment in sports marketing.

Eater and Tasty are the latest publishers looking to capitalize on a growing appetite for food and dining brands.

S4 Capital's Monks has spent two years building AI-driven production workflows. Now Nvidia is using that as its pitch to the rest of Madison Avenue.

As generative AI and creators take a bigger hand in producing creative work, brand managers face a crucial question: Who’s watching to ensure its all working to

YouTube Brandcast 2026 takes place on Wednesday, May 13.

Unilever’s decision to combine its foods business with McCormick & Company isn’t a retreat from food, but a re-focus on areas where it can naturally make more m

In fashion, the creative director sits alongside the CEO, occasionally as the more powerful of the two.

The best marketing pranks from Yahoo, Olipop, and more

Roberto Ramirez Laverde on Patrón Tequila's commitment to craftsmanship, transparency, and cultural authenticity.

Cam Newton knows that he can command influence and attention. Now, he's making advertisers listen.

In our latest Virtual Vanguard with David Sable, the discussion examined what’sactually happening inside the consolidation machine—and more important, what CMOs

New Partnership Accelerator proactively addresses tensions and pressures before things go south

From Ayoh to Dukes to Graza, a new wave of mayo marketers is mixing up the playbook in the search for market share

Spotify is branching into marketing’s mid- to lower funnel as its ads business matures.

What does the Netflix-Warner Music deal signal about the future of artists and music IP, and should brands be taking notice?

This CMO-first digest is the latest offering in ADWEEK’s Marketing Vanguard franchise: a collection of invitation-only events, including our signature Inspirati

The man behind “Fearless Girl” shares how finance can inspire creativity.

The social platform is reshuffling its ranks ahead of a planned $1 trillion SpaceX IPO.

Advertisers from Equinox to Almond Breeze take clear stances on the tech amid AI backlash.

This week's notable ads came from brands including Aerie, KFC, Peroni, and more.