"Evaluating the Success of Reactions" | Facebook PM Mock Interview
Key Takeaways
This video teaches how to evaluate the success of Reactions through a mock interview for a Facebook Program Manager position, focusing on product evaluation and metrics analysis
Full Transcript
hi i'm bijan from product management exercises and today we're going to do a mock interview together with nir nier is one of the users of our website he actually used our website to prepare for his interview while being in school studying and he recently landed a job as an associate product manager at atlassian so with that background i'll let you near introduce yourself and then we can start the product manager interview question yeah thanks bijan and hi everyone so my name is nia i'm currently finishing my double degree in engineering and commerce at monash university in melbourne australia uh like john said i've recently had an interview with atlassian and got my dream job i guess you can say as a product manager or social product manager at atlassian which is very exciting uh and yeah very much looking forward to today be very very fun hopefully we can it'll be fun for me and maybe someone can actually benefit from looking at this and getting some help from the prep right great well uh thank you so much for agreeing to do the mock interview the question that we're going to practice together is an execution question and the question is how would you evaluate the success of reactions in facebook okay awesome um okay well uh normally what i like to do because it is a pretty um not so too wide of a question some questions i get can be a very very big scope so this is pretty helps narrow it down uh mind if i ask you a few questions before we start sure go ahead yeah um so this one actually is pretty straightforward i guess i'd like to know if you have any um specific directions for success if you have any idea for success or do you want me to define it myself which i'm happy to do you can define it yourself yeah sure um and when we look at facebook um we're talking about the reactions uh are you looking at a specific avenue of facebook for example um in a scope of the like marketplace posts or business posts or private posts or do you want me to kind of go uh because i'm happy to go in any direction i see fit but if there's any anything you want me to go in let me know i think it's more generic um about basically reactions to the posts that you see in the newsfeed yeah make sense yeah uh in that case i'll take just a couple of minutes just to scribble some things down uh and i'll be right back with the sounds good i just kind of normally don't really talk to this part but i will kind of talk through my thoughts as i'm writing notes down that's totally yeah thank you um yeah i learned that it's probably not always a good idea to just jump actually it's never a good idea to just jump in um into the answering stage um i've actually made i don't know if that was a smart idea i guess it paid off at the end but during my interview i've made a joke when uh one of the questions my interviewer asked me yeah i think it was a question um whether a company should do something and i just straight away just looked at the camera and said yes and that was my answer um i've obviously continued later on just actually explaining the whole thought process and and going through with it but uh the point is never just jumping to an answer that's a very good tip and uh yeah i agree with you yeah uh so i'm just taking some notes um building my structure for the question uh how i'm gonna approach it okay yeah i think i'm ready so let's go so i like to start with an overview just letting you know kind of the thought process and the things i'm going to go through to come to a conclusion on how to evaluate the success of reactions on facebook uh so firstly i'd like to discuss facebook as a whole just a short discussion of what facebook is what it does facebook's goals but i think it's really important to understand before we even talk about measuring success uh for facebook we need to understand what is facebook and what it's trying to achieve um then i'll go into discussing the actions so what they are who uses them and why would people use them at all uh then i like to touch on how reactions actually add value to users the people who use them and the people they're being used on so the poster and the posty i guess and then we'll talk a bit about uh looking into all those elements so who is facebook what are the actions and what value do they add then we can look at the fourth element which is how it evaluate so finding some matrix for example to evaluate a success of this reaction feature in facebook well actually before i jump in i'd like to see if you're happy with the structure if you have any questions if it's all clear so far no that makes sense um let's get started sure easy so uh with facebook's purpose so facebook i have is a social media uh platform obviously that mainly focuses on letting users share parts of the life using images text or video content it has multiple other elements so it has the facebook messenger and the marketplace and it has different kinds of groups but today for the purpose of the reaction discussion like i mentioned before i'd really like to focus just on the basic facebook let's say feed wall and the basic average private user and maybe business users as well for the sake of the reaction discussion so going from there um for facebook i'd say one of its main goals would be to um to create the best social platform experience for users um and allow users to express themselves in the best and i'd say in a modern day most efficient way we all know there is a lot of uh noise out there nowadays all the platforms all the websites people spend you know the time has been divided more and more between different platforms so i think facebook is really trying to make sure you're able to be very efficient with your time like i mentioned and being able to engage in the best way possible so i'd say that would probably be one of facebook's big goals um obviously um another goal i'd say is increasing user engagement which kind of relates to the first point uh and that's really to focus on the business side of facebook right facebook is trying to attract more eyeballs so they can sell engagement to businesses for the purpose of ads so probably increasing engagement there's another big important goal for facebook overall so now that we have a basic overview of facebook at least in the in the context of this question um i think it's good to move on to reactions and what they are and who uses them so um reactions are if whoever whoever's using facebook or has encountered reactions before on facebook i'm not sure exactly what we're talking about there are small emojis emoji style images that you you get to um react with to an image instead of the basic like so normally just put a thumbs up they actually allow you to replace a thumbs up with a small range of other emojis so you have an angry emoji you have a laughing emoji laughing crying and you have all kinds of other emojis to just add a bit more emotion to the picture rather than just a like or nothing and i think they really allow users to express more complex emotions without spending the time to write a comment right so they just allow you give you a faster way of um expressing yourself so when would you use it and why would people use them if you don't have the time to comment for example but you want to express your emotions in a way that is more than just i like this you want to say oh i'm actually angry about this but you don't want to write a whole angry comment or you're very happy about it i'm going to celebrate something so it really allows you to express yourself in a very quick and efficient way it can also be that you just don't care enough we're in the past there would be a line between i care more than just a like but i don't care enough to leave a comment kind of thing this gives you a bit of a middle ground where it still gives you just another range of engagement that you didn't have beforehand um so i'd say those um looking at the reaction feature overall it's probably aimed at your again just private first person who is looking at the feed and is looking to interact with it interact with the wall um and i would say that's probably the main kind of use scenario which is the majority of facebook users um [Music] and yeah i think that gives you a good overview of what reactions are those little emojis and um who i would say would probably use them the most and why they would use them uh would that be fair enough yeah that's fair yeah you can continue awesome perfect um now i'd go into um the next step i will talk about is how reactions add value to users um and we'll talk about how that value to people who use them and those that are being used on if you don't mind i'll just take another minute to just think about it and i'll get back to you in a sec sure all right so yes we are now at uh how reactions at values just exploring a bit we talked about facebook as a business we talked about water reactions and get an idea for who uses them and now we'll talk a bit about how reactions add value to the people who use them and the people who receive the reaction potentially so i'd like to break down like i mentioned the the value prop of reactions to users and the people who it's being used on so we have two kind of camps so as far as users i'd say one of the benefits of the feature is that reduces mental fatigue right so um you don't have to to put as much effort into expressing your feelings like you would have before again with a comment something with on before you're able to um to use less less mental ability and express yourself in a very similar way uh that you would like to and that means you're just able to engage with more content or at least you're less fatigued when you do uh which i'd say is one value prop another one that is a kind of natural um progression of that is it saves you time as a user so again you're able to engage in less time so you have to think less and you know it's a bit easier to do but also it is quicker so and both of those go into giving you the ability to engage with more content as a side effect of saving time and saving you effort and i'd say the the last benefit i see um is it gives you potentially or gives users more satisfaction uh with just giving them a bit more freedom so freedom of expression at least the way in the past again you were a bit locked to having to like or dislike a post where you might feel that the range of emotions you would like to express something different way um a reaction really gives you a bit more of a choice well sometimes summer choice can be bad but i feel like in the reaction feature case um you have only a few basic emojis you don't have a huge range to choose from so it's not you know sort of overwhelming and they're fairly basic easy reactions to relate to so angry happy laughing stuff like that so i feel like it definitely for me at least um it does make me feel like i have a bit more options when i engage with content on my on my wall or my posts so that's really good uh as far as the people who receive their reactions i'd say and here i'd focus mainly on businesses and influencers although it can be relevant to private people too it gives you some better feedback to your post uh way in the past you would either get likes and comments where you have to really read the comments to get an idea for the um how your post is being accepted by your community uh now you can actually have a much quicker um indicate indicators much quicker indicator much easier indicators to read uh on how your post is being uh accepted if you have lots of angry emojis you okay i probably screwed up here right let me look into this what happened uh if you have overwhelming reactions which are not thumbs up but a lot of people will give you like love hearts or something you know oh this is home really well probably people you know went out of the way to like it and you know i'm just getting a bit more feedback quicker so i would say that would be a good benefit just easier another indicator for help us do that is much easier to to uh interpret than reading comments and trying to make sense of that um and obviously the natural one which comes up from the user side is more people can engage with the content now where in the past someone they want to leave a comment but the dangers wouldn't like this time they have an extra option which is quick and easy uh and it opens the possibility of more people engaging with your content as a business as a creator or even just average user i would say um which is a great pro because that's what everyone wants on facebook or social media is engagement so very important i'm quite ingenious actually this whole feature but anyway um now we'll move to the last part so we talked about facebook we talked about reactions we talked about the value to add so i think we now have enough information to really um decide on some matrix to to to assess the feature and see if it's performing as well as we want to like what what does it mean to perform well for reactions so give me just two more seconds i'm going to jot some things down and i'll be right back with you sounds good all right got something for us yep so i feel like once we discuss everything else getting to the actual to actually answering the question gets much much easier because we have a much better idea of what's going on what we're looking at um and it's actually pretty straightforward after talking about the value prop right all you want to do is make sure that this feature delivers on what we consider is the value of the feature so one metric i would use to evaluate the success of the facebook reactions would be at looking at average uh post engage with per user as one engagement for example basically saying if um before like measuring the engagement rate per user before so let's say one user in a day on average engaged with 20 posts for example would they now after the implementation of reaction engage with 30 for example you would see you know 50 increase in reaction in overall engagement per user so you can look at you have a sample size you can do a better test and look at some users and and have a look at their engagement beforehand and after reactions for example you can look at the overall platform through a soft launch there's all kinds of different things you can do but the overall stat i would look at is the um the rate of reaction of engagement for a specific user so how many posts they engage with per day for example um another matrix i think will be really cool is to look at the percent uh of reactions used out of overall engagement so for example let's say per thousand thousand posts for example so let's say look at a thousand posts or n sample size of posts and you look at the oral engagement so likes reactions like some the basic like which are one count as a reaction uh the new reactions and comments for example so let's say um a thousand posts had 10 000 points of engagement how many of those points were a result of a reaction right so you know if you have a substantial portion of reactions taking um like a big part of the engagement you know obviously people are liking them they're using them they're being meaningfully used uh to engage with posts so that could be a really meaningful stats for us to know another one which is a bit more relevant for influencers and businesses uh would be improvement in quality of engagement over a certain number of posts let's say over five or ten posts before and after reactions and what i mean by that by quality of engagement is looking at a few elements so likes and reactions and comments so overall engagement purpose looking at a conversion rate for click-through rates for different links that the businesses or the influencers are trying to promote and um more positive reactions overall so you want to see and then i'll explain a bit why i think that would be a good matrix we talked before how reactions can give businesses and influences better feedback about their posts without having to read all the comments and look at you know the specifics you can just have a quick overview so this would test whether influences and businesses can actually take that feedback and improve quickly quicker than they could before so you can look at the range the rate of improvement of a certain business or certain influencer and compare it before and for let's say look at the improvement over five posts before reactions were implemented and then the improvement of five posts after reactions were implemented and look at the rate of change uh in quality of engagement like i defined a second ago so that could be an interesting matrix to look at does engagement or does positive engagement of quality engagement improve quicker when you have reactions available to influencers and businesses to reflect upon after every post got it um you mentioned quality of engagement um is there any reason you mentioned quality like could it be that um you mean rate of improvement in engagement is that what you mean or am i um okay so in this specific one so we looked before when i mentioned the other matrix they actually looked at just the overall quantity of engagement so do we get more engagement what i want to see here and keep in mind the answer could be no maybe there is no difference but what i think will be interesting to look at here whether influencers and businesses are able to improve their posts quicker that is get better conversion rates because they look at the post let's say they got lots of angry emojis on a certain or angular reacts or a certain post they're like okay people don't like that or they're getting more likes than love oh god yeah basically a quicker way of determining whether or not um was um a i'm looking for the right term would it would you say the post was um did resonate with the community is that is that what you mean yeah that's that's a really good way of explaining it so not necessarily about the quantity which is obviously this is useful matrix and we'll look into that as well but this specific one is yeah the how well it's resonated with the community whether um the influencers and the businesses are able to learn quicker from the feedback they get from reactions versus the feedback they got just from likes and comments so were they able to improve the post to resume better the community quicker than before the rate of improvement um on that major and how would you measure that rate how would you um like what would be the um basically the denominator and the denominator yeah so um there could be so the way i looked at it right now um i see three different measures of quality which can all be used and you can give them different weights so uh depending on you know maybe some more market research potentially uh or maybe talking to a specific influencer or business uh in that test study uh i can give you my own idea for the weights but i'll first again outline the three categories so one of them would be uh just the share like i said before the quantity the number of likes reactions comments per post so you would look at five posts before reactions and you would look at the rate of change from um per post so let's say you have five posts do the five posts and you have the first post you're getting 10 overall reactions then you're getting 15 20 you know 25 30 you would look at the rate of change between each post in the increase in engagement and then you would have after reactions so now you're getting let's say you had 30 here now you're getting let's say 40 50 60 70 80. so your rate of increase in reactions is much quicker than before obviously you have to account for just natural growth and i'm sure facebook has the stats for it so you can um you know reduce the just the natural growth factor from from the overall stat which is it's obviously a bit more of a complicated stat i just thought it would be very interesting to see um the not just numbers but the quality but yeah so that would be um one major for example so you look at the rate of change right the velocity of increase of reactions in each case and you compare them to you divide them in case you don't have reactions um in the other case you do yeah so yeah i'm trying to think about when you say velocity you're really referring to sorry the acceleration of acceleration yeah right actually the rate um for not only necessarily reactions basically for for any sort of engagement you want to see if that rate of engagement is increasing yes that's right got it okay perfect yeah that makes sense that comes from yeah it has some assumption as well that at least for me i know when i see people that react to a post with some emojis it makes me want to engage with the post more it makes me feel like people care more about it um so i would engage with it even if it's just like for me i normally don't leave reactions personally i just leave a like or a comment still but i know a lot of people who leave reactions and if i have to reflect i know i'm more likely to interact with the post if even though i don't leave a reaction i am more likely to interact with it if it has lots of reactions i'll be more intrigued by it so that's i want to look at the overall rate of engagement as one matrix another matrix would be the click-through rate or conversion rate on links and website services that the website is trying to influence us trying to promote so the idea here is it gives you a bit more social proof or at least we want to see if reactions give more social proof so we want to see if the click-through rate and the conversion rate is better when using reactions where versus no reactions and i think we can both agree that better conversion rate equates to better quality of engagement um so it's another matrix we would look at so conversion rate per whatever pose between comparing the two things and the last one would be more positive reactions so obviously it's hard to measure this one before but this specific one would measure throughout so whether influencers are able to quickly improve the perception of their posts based on their reactions so do they get more positive reactions this one might not be as useful as the other matrix simply because you can't really do it before reactions because you don't have reactions but i still think it'll be useful to see how quickly influencers are able to improve on the post and if if they're able to improve the post at all um so that would be yeah so i have a question on this so um you're suggesting that you're able to measure um the improvement in positive reactions is that is that what you're thinking yes so i think we need to define what is a positive reaction and what is the negative reaction um i think that's honestly looking at it now that might be a bit redundant to be honest because i know i've seen some posts where someone is posting um let's say a really like they post something they don't support and people react angrily but that is in support of the person but against the content which the person is also against so let's grab that um let's say that that's actually yeah thinking about it now i think the other two would be a good enough indicator for this the quality of engagement for our purposes so okay yeah um yeah weight wise i mean i think both are really important um to determine the overall quality of engagement if i had to factorize them i'd say almost always click-through rate and conversion rate seems to be something people really care about especially in the business sense so i might give it a little bit more weight than overall engagement uh depending obviously on the on the goals and the purposes um if facebook decides to add something like this for example to the influencer dashboard maybe you can let uh which program it does let the business decide what's more important engagement or conversion and then it will adjust the the factor based on uh on their goals right so when you do the experiment or when you actually give people access to the stats uh or even internally before you get someone to participate you can get them to select what they care more about so you can factorize the different elements for quality more more tailor them towards the specific user um yeah does that make sense yeah it does yeah awesome um and i guess just to finish off um i don't want to spend too much time on this but we have some basic matrix such as you know overall engagement for the site looking at overall revenue looking overall new users that are being i guess brought in due to the new feature they want to see it or they want to it certainly gives them something they didn't have before revenue again people engaging more and can you elaborate on the second one um number of users that were brought in because they haven't seen the feature before so again i i think so i'm bringing those ones very cramped together because i feel like i want to i want to mention them but they're not as specific um i can't elaborate though so i think if someone got you know they didn't like living just they felt you know before it felt a bit closed then they didn't like the range of engagement they could have had and now they have this extra layer of engagement they might want to come in and give it another shot give facebook another shot or maybe if they had an account but they weren't active an active user i feel like nowadays when reporting you know in quarter limitings or annual you know annual reports uh active users is a very important metric so there is a chance that adding this layer of interactivity could improve your active users again those ones are very the other ones were a bit more nation specific to the future those ones are a bit more any future you add you would hope will increase your revenue almost almost any feature you add you hope will increase the engagement in the new users right so it's a bit of a cheap kind of easy ones so you can mention them i didn't want to mention them it is obviously important like if reactions show to improve revenue and uses and all that's great but those ones are more of a generic generic matrix not something that i would say is super specific to this feature um but with that if you have uh any questions i think that is that's the answer for me so i'll use those matrix that i've uh mentioned just now to evaluate um the success of reactions on facebook and i got to that based on our previous uh discussion and and building up uh on all the information i gathered on facebook and the reaction feature and the users obviously got it um well thank you so much so i have a question for you i think the how would you measure the adoption rate like or do you think that should be something that is taken into consideration yeah um so 100 i feel like adoption rate is definitely important to measure in this case uh mainly because um obviously the quicker people adopt this feature the more effective it is and the more it is using the platform um so just to clarify your question did you just want to know if i think it's important uh yeah i mean i'm curious to know do you think that um your metrics do your metrics measure adoption and if they don't should you and if you should what should they be yeah um so i think one of a matrix does measure adoption and that was the percent of reaction used per certain post so it actually shows you um how out of you know 10 000 reactions for example how many of or 10 000 engagements how many of them were reactions and how many were other things that would be considered engagement so obviously the larger the percentage of reactions the the more adoption there is overall in the community um so i'd say that one would be a pretty good indicator for for adoption i do think it's important um hence the matrix like i said before to to really if you have a cool feature but no one is using it or very little amount like a very small group of people is using it on your website then it's not really um unless it was a niche obviously niche feature in this case we're looking at something that is intended to be used by the wide community of facebook so adoption rate i think it's really important that would be a good way to measure it so percentage reaction you can also look at speed so again compare the percentage of used reactions over time and then compared that to the adoption of other features i'm trying to think what other features facebook added that would be super relevant i can't think of anything that is super comparable but you can look at stuff like marketplace for example which is obviously very different to reactions but you can compare the rate of adoption of marketplace the rate of adoptions of the reaction feature and obviously it'd be very rough comparison but maybe it'll give you an idea of give you some benchmark to how quickly people adapt to new features on facebook or other and i'm not i'm not sure about the full intricacies of facebook i don't use every single feature on that but maybe if there are other features that were introduced facebook can use them as benchmark and then look at the weight of those of this percentage of reactions out of overall engagement and look at the rate of change of that over time and benchmark it against um other reactions on a side note if i was a pm at facebook i would expect a fairly a fairly quick adoption of the reaction feature so even if you have a benchmark compared to other features from what i've seen the reactions just naturally intuitively would need to be interacted with more and quicker than anything else uh facebook added in in the recent in the near in the recent kind of present recent past so uh i would probably look at the benchmark but expect it to perform on the higher end of the benchmark personally yeah well thank you very much for the answer i appreciate it i'm curious to know how do you think you did um yeah and look i felt like it was definitely um interesting interesting question i feel like i did fairly well i won't lie um i'm sure i could have answered some things better like there's never a perfect answer um but i think i explained what what i do think i did well at least explain my thought process and i think i was able to break down the question pretty well i might have been able to come up with some more interesting matrix that i didn't realize on the spot or maybe a more interesting user breakdown uh but i think that the thought process was there but i'd love to hear your your feedback yeah for sure i i think you did a really good job of like like you said your structure was great um you started describing what facebook is all about what reactions is all about what are the user groups of it and what's the value that they deliver and to your point once you describe the value it was a lot easier for you to really think about like how do you measure the success in delivering those values um i really like the the way you approached it i think the metrics that you came up with are very meaningful um i'll have some feedback for them in a second a couple things that i would have done maybe slightly differently one is i think you made one assumption which is this is a new feature that's being launched perhaps i would have either stated that as an assumption or i would have just like asked the interviewer if it's okay to make that assumption just to be clear to make sure that the interviewer is not wondering why you're assuming that it's just being launched the other thing that i would have probably done is spend a little bit less time to describe facebook and the user groups and reactions i think it's fair to assume that both of you and the interviewer know on what they are and i like how you spend time to think about the values that they deliver and then went into the uh the actual metrics but i would have probably spent a little bit less time i think on the metrics i really like the metrics that you came up with this the third metric that you described which was around in basically rate of engagement on whether or not that rate of engagement is increasing or not it's a very interesting metric i think you struggle to describe it a little bit because it's actually a hard metric to describe but once i understood what what you're thinking about i could see the interesting benefit of it if that increases that's a very very interesting value prop for facebook and it would be actually a very good value prop for the influencers as well um i think i would improving in positive reactions like i really like the fact that you openly admitted that maybe this metric is not the right metric and you change your opinion i think that's fine it actually shows that um you're not potentially stubborn with the approach that you're taking i think that was really good uh one metric that i would have thought about more is in terms of whether or not that adoption is distributed or really a focus in one particular user group and what i mean by that is you could be seeing that there is a high percentage of let's say engagements coming from reactions but maybe they're driven by 10 of the users let's say because they're highly engaged with reactions and 90 percent of the other users don't use it all and that could be an issue um potentially there are there would be if there are ways to um improve that i think that would be great i'm curious to know what your thoughts are on this and was there a particular reason that you decided to not include it or it was just something that that you didn't include yeah no i think i'll take the bullet here now definitely something uh in hindsight it should have been included that's really interesting matrix um yeah you know that would have been really that's a good method to include i think for whoever is watching this include that one in your answer that's a good one so basically looking at uh the distribution of the reaction feature whether it's been adopted by this really loud group or has it been used by everyone maybe even obviously facebook has quite a lot of statistics about who's using the the platform so you can look at you know do young people use it do all people use it do businesses use it do you know who's using it and how has it been distributed because if you have it's a small portion that is not the main i guess the main current value bringers of kind of users using it but not the main users facebook wants then she wants to use to use the reaction feature that could potentially be like you mentioned an issue and has to be addressed and how the future has been uh improved in the future or changed so um yeah didn't think of that but that's definitely good to add to the bank yeah all right great well um i really enjoyed it thank you so much again for doing the mock interview i think it was a great learning experience for everybody um and before we wrap up i'd like to ask you if you have any tips for people that are on thinking about getting the associate pm job at one of the top tech companies in the world or they're just looking for a pm job at one of the tech companies they might be already pms and they're looking for ways to prep and they love to hear your perspective on how to do it yeah for sure so look before i go into tips i just want to say that um you know i'm just students i'm just finishing university now i got into the apm you know it's always a combination of luck and skill there's a little a bit of mixed up all around so don't take what i'm saying as i'm sure no one would but the end will be all um there was a lot of you know variables and different companies i mean the pm role uh is very different in a very different company as you know google for example it's much more technical than atlassian for example and you have the microsoft which is more of like a you know the product manager role is a bit different it's more like a team lead kind of thing versus you know other companies so let's say do your research on the company you're getting into what do pms do there feel free to reach out to people on linkedin just be like hey i want to have a chat you might not get a response but if you do it's awesome um as far as my actual prep um i'd say what what i've done what i would recommend is really starting like real practice so bishan's website you know uh pm exercises with metrics has this awesome awesome resource uh that i've used quite a bit um to look at some example questions that have really good community um and yeah it's been really awesome and using that in conjunction with um i think one thing that really helped so using those kind of questions together with um actual mock interviews like the one we did here so either get friends to help you if you can have you know if you can hit up people who are pms on linkedin that actually that you know or you want to get in touch with they can help you that's awesome uh you have some websites like uh pram for example or i know bijan is working on a feature that might allow you to do that as well so just using some sort of a more contribute tool could be absolutely amazing helped me a lot obviously depends on the person you're talking to but if you get lucky and you do it enough times it would really improve your confidence and your ability to think on the spot and come up with the solutions uh and yeah just do your research prepare a lot uh and yeah overall it's a pretty fun process it should be enjoyable overall like i enjoyed every second of it i enjoyed the prep i enjoyed the interviews i'm enjoying the mock interview now so overall just it should be fun don't stress too much yeah i agree i tell a lot of people that actually being a pm is a lot of fun and prepping for a pm interview is also a lot of fun and what's interesting is once you do well in your once you do well in pm job interviews you actually become you do well in your actual pm jobs as well the two really go hand in hand and it's a little bit hard at first because the the for the frameworks and um the the structures that are expected of you seem a little bit random and seem difficult to follow but once you learn uh why you have to follow them and once you do a bunch of them it kind of becomes part of your product development process and you think about how do i improve a product that i'm being assigned well you have to think about the user group you have to think about the pain points associated with that user group and you have to choose which of those pain points you like to prioritize and then think about the different solutions that you can have to address them so i agree with you and i think um it's a really good learning experience to to become really well prepared for pm job interviews and it actually makes you well prepared for your pm jobs as well yeah well thank you so much again i'm really appreciate it for everybody um again if you're preparing for your pm job interviews please visit us at product management exercises where you can practice over a thousand product manager interview questions um you can practice mock interviews with other product managers or aspiring product managers and you can also go over a product manager course that helps you prepare for your pm job interview the website is again productmanagementexercises.com thank you have a good day you
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If you plan on landing a product management job at Facebook, you need to be prepared for all possible scenarios that might occur during the interview.
In this video, we will discuss the scenario of answering an execution question on what you'll do as a Facebook Product Manager as you evaluate the success of the usage of reactions on Facebook. Join me and Nir in this mock interview as we walk through this scenario, providing our insights as well as backing up your response to come up with a firm and well-constructed answer while taking control of the interview.
Key Timestamps
0:00 Introduction
1:09 Question
1:25 Interview Tip - Asking For Specific Information
2:41 Thought Process Tips
3:53 Defining The Company
9:28 Presenting Ideas
13:42 Deciding Facebook Metrics To Consider With Explanations
32:00 Interview Assessment + Recommendations
37:20 Nir's PM Interview Prep Tips
📋 More product manager interview questions at https://productmanagementexercises.com/?utm_source=youtube.com&utm_medium=referral&utm_campaign=evaluating-the-success-of-reactions
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Product Management Exercises is the best place to get help preparing for product manager job interviews. Created by Bijan Shahro
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Chapters (9)
Introduction
1:09
Question
1:25
Interview Tip - Asking For Specific Information
2:41
Thought Process Tips
3:53
Defining The Company
9:28
Presenting Ideas
13:42
Deciding Facebook Metrics To Consider With Explanations
32:00
Interview Assessment + Recommendations
37:20
Nir's PM Interview Prep Tips
🎓
Tutor Explanation
DeepCamp AI