YouTube Call to Action Overlay Set Up

Key Takeaways

YouTube advertisers have the option to add a call-to-action overlay to their YouTube ads to encourage users to visit their site or landing pages in this video I am going to show you how you can add the call-to-action overlay to your YouTube ads when you're running your video campaigns in Google Ads assuming your YouTube account is already linked within Google ads first thing we want to do is within Google Ads head over to the video section once there you see the one video I have and underneath is the edit call to action link once we click that link you'll be able to see the elements that we can add to the call to action the first and most important one is your headline which is up to 25 characters and then just like a typical ad you have your display URL and your destination URL another optional element is the image which is a 74 by 74 image which I still encourage you to add of your brand logo it's gonna help your call-to-action pop a little bit more and capture some attention and then is it it's just those four elements that you can add to your call to action another important thing to remember about CTA overlays is that you can only add one per video very important to remember if you're using the same video in multiple campaigns multiple ad groups where you're speaking to a lot of different users so that user group no matter what campaign in you only get a chance to see one call-to-action overlay if you do need to have different CTA s depending on who that audience is you are going to have to create a different video or upload a different video as another ad within that ad group and that's it and just a few simple steps you can add that call-to-action overlay to any of your videos within Google ads to start driving more traffic to your website or landing pages thanks for watching our video make sure to subscribe to the paid media pros channel to see more videos [Music] you