Is over-optimization bad for a website?

Key Takeaways

[Music] Robert from Charlotte has an interesting question is over optimization bad for a website example given excessive use of no follow ah very good question so first off if it's your website you can use no follow all you want you don't need to worry there's there's no penalty for excessive use of no follow you're not going to get in trouble because of that on the other hand over optimization there's nothing in Google that we have like an over optimization penalty for but a lot of the times over optimization is kind kind of a euphemism for a little bit spammy you know oh my keyword density is a little high I'm over optimized for keyword density often means yeah I repeat my keyword so many times that regular users get annoyed and competitors are like where did this content come from so um there's nothing where we say yeah this this has the Hallmarks of an SEO site but if you have over optimized often you end up with a site that people don't necessarily like or that looks junky or scuzzy or scummy or you know just bad in some way so it's not as if we're going to say oh we we detect signs of SEO with this site but certainly you can go overboard and you know have too many keywords or keyword stuffing you know hidden text that sort of stuff so you know if you're worried about that just come back a little bit Edge back you know try to make it better for users um but don't worry about oh I have too many no follow tags or anything like that that won't get you any sort of penalty