Who Can You Target with Facebook Ads Custom Audiences?

Meta Custom Audiences allow you to target users based on how they've previously engaged with your business. These can be great for targeting, exclusion, and lookalike modeling, depending on what your goals are for your Meta Campaigns. In this video, we'll walk through each of the different types of custom audience on the Meta platform and discuss when you may want to use them in your account. 0:58 - Finding the Meta Ads Audience Manager 1:26 - The 2 Types of Sources for Custom Audiences 1:57 - Quick Overview of the Format of this Video 2:20 - Website Custom Audiences 2:32 - Logic for AND and OR Statements in Meta Custom Audiences 3:17 - Selecting an Audience Source & Important Events 4:13 - Refining an Audience by Aggregated Value or Device 5:03 - Selecting Users by Time Spent on the Site 5:31 - Creating Website Custom Audiences Based on Events 5:58 - Choosing Your Retention Settings for Audiences 6:38 - Expanding on the Include More People, Further Narrow By, or Exclude People Logic 8:19 - Naming Audiences & Providing Descriptions 9:45 - App Activity 10:57 - Catalog Engagement 11:55 - Customer List Uploads 13:45 - Offline Activity 15:00 - Video View Behavior 17:11 - Lead Form Engagement 17:55 - Instant Experience Interactions 18:19 - Shopping Custom Audiences 19:19 - Augmented Reality (AR) Lists 20:06 - Instagram and Facebook Page 21:28 - Events on Facebook 22:23 - On-Facebook Listings Our master class on lead generation is live! Sign up here: https://paidmediapros.podia.com/courses-lead-generation-master-class #facebookcustomaudiences #facebookadscustomaudiences #facebookads -- Have a topic you want the Paid Media Pros to breakdown? Let us know in the comments below! CHECK OUT OUR AFFILIATES: Unbounce - https://bit.ly/pmp-unbounce Instapage - https://instapage.grsm.io/paidmediapros Supermetrics - https://bit.ly/supermetrics-pmp TubeBuddy - https://www.tubebuddy.com/paidmediapros Canva - https://partner.canva.com/paidmediapros Find more about the Paid