Top Placement Ads®: Run Ads On Top Of Google & Bing - Marketing 360®

In this video we’re going to talk about the Top Placement Ads® program, why you need it, and how it works! - https://www.marketing360.com/ppc-software-top-placement-ads/ Why You Need It So what is the Top Placement Ads® program and why do you need it? Well, the Top Placement Ads® program allows you to run ads on top of Google & Bing search and shopping. Essentially, we do everything for you with regards to creating the ads, setting up the keyword targeting, optimizing the campaigns and more so you get the best ROI possible. But to better understand it, let’s talk about 4 reasons why you need it. Reason 1 - While SEO takes time to rank highly for your best keywords, TPA gives you instant visibility based on budget. You can target the perfect keywords to get in front of right audience instantly. Reason 2 - It’s key to be on top for your “golden keywords”. Especially on mobile. Reason 3 - Inbound search is most convertible channel of all. Get be visible the instant somebody is looking. Can’t control when somebody looks, but you can control if you’re there. Reason 4 - Everyday you’re not on top you’re losing sales and market share to your competitors. How it Works Now that you know what it is and why you need it. Let’s walk through 5 steps on how it works. Step 1 - Kickoff call with your Marketing Executive. Step 2 - Decide what keywords are best to target and the type of ads to run: Google and/or Bing text ads, local service ads, ads on maps or shopping ads Step 3 - Create ads & compelling CTA, campaigns, conversion funnels / landing pages Step 4 - Track results & optimize based on data. Do more of what’s working and less of what’s not. Optimize to visibility, clickability and convertibility in order to drive the best ROI. You can see everything in M360 24/7, 100% transparency. Bonus Tip - Be patient, every month we’ll have more data to optimize with. Also, invest enough to be visible enough to see results and grow. Shoot for 90%+ impression share