Sales Skills: Handle Objections And Close Complex Deals

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Sales Skills: Handle Objections And Close Complex Deals

Coursera · Intermediate ·🖊️ Copywriting & Content Strategy ·13h ago
This course develops the advanced commercial skills required to influence buying committees, navigate enterprise procurement environments and close high-value B2B deals. Building on the buyer-coaching techniques from Course 2, you will learn how to guide stakeholders through objections, uncertainty and risk as deals approach commitment. You’ll explore the dynamics of modern enterprise buying processes, including qualification frameworks, multi-threaded engagement and value engineering techniques that strengthen deal progression. The course also examines how to manage procurement expectations, collaborate with legal and compliance teams and build consensus across complex stakeholder groups. Designed for sales professionals responsible for high-stakes opportunities, this course equips you with practical frameworks for objection handling, negotiation and closing. By the end, you will be able to guide enterprise deals through final decision stages with confidence while strengthening long-term customer relationships through structured account and CRM strategies.
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