Intro to Competitive Analysis | Lesson 1/7 | SEMrush Academy

You will find out what competitor research is, why it's worth conducting, and how it can benefit your brand. Watch the full course for free: https://bit.ly/36U7cWq 0:22 Intro to competitive analysis 0:52 Competitive research 1:41 SEMrush Competitive Research Toolkit 2:19 Big picture data 2:29 Certain areas data 3:06 Traffic Analytics 4:23 Market Explorer 4:45 Growth Quadrant: Niche players, Game Changers, Leaders, Established Players 6:18 Summary ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ You might find it useful: Apply your newly acquired knowledge by practicing with SEMrush and build up your real-world skills. Go to Traffic Analytics: ➠ https://bit.ly/30avMkN Go to Market Explorer: ➠ https://bit.ly/3gLHjwC Learn how to carry out competitive analysis with the help of SEMrush tools in our free course: ➠ https://bit.ly/3dszvOc ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ In the first lesson of our course, we'll cover the following: The value of conducting competitive research Outlining the various applications of competitive analysis A brief overview of the Competitive Research Toolkit What goes into a competitive analysis? We all have competitors, and if you're like the average company, you're keeping tabs on at least 5 to 7 competitors at any given time (some of you go as high as 40)! Competitive research can help you understand your brand's probability of profit in a given market, as well as what the roadblocks to victory will be. To conduct competitor analysis, you're likely checking auction insights in your Google Ads account, doing manual searches to see what queries they're coming up on, doing deep dives into your competitors' landing page experiences… spending hours doing ad preview and diagnosis to see which regions they're in, logging into multiple platforms to see competitive referring domains… That's a lot of work to fall on anyone's shoulders, especially if you represent an international brand. How to conduct competitive analysi