How To Outrank Ripoff Report: Interview With Pierre Zarokian

Thanks to our Pubcon media sponsor, Majestic SEO! As part of our SEJ interview series, Pierre Zarokian of Submit Express joins us to discuss how to outrank Ripoff Report, a site that can be volatile to your brand's reputation. Here are some key takeaways from the video: - The worst thing about Ripoff Report is that people can anonymously write fake negative reviews which cannot be removed. If you wish to respond to the negative review it will cost your business one thousand dollars. If the review is proven to contain false claims it will be revised but not removed completely. - Pierre says you have two options to reduce the visibility of Ripoff Report reviews for your business appearing in search results. One is to legally have it removed, and the other is to bury it underneath positive search results. - The danger of going the legal route is if the review is posted anonymously there's no way of knowing who to sue, and you can't sue Ripoff Report because they're a third-party. If it's a legit review there's also the danger of losing the case because the claims were honest. - The other option, which Pierre calls the "push down method" is to bury the Ripoff Report link in the search results. Typically social media pages tend to rank pretty high, so Pierre recommends creating multiple social media accounts for your business that will eventually push the Ripoff Report link off the first page. Read more: http://www.searchenginejournal.com/how-to-outrank-ripoff-report-interview-with-pierre-zarokian/84831/