How To Find Your Positioning Statement

Find out how to create the perfect positioning statement for your business ——— Get a Free Marketing Review ➡️ https://exposureninja.com/ryt/review/ If you had to say what your business does, who it does it for and why people should choose you rather than your competitors, could you do it? Well, if not, you're actually not alone. All sorts of businesses from startups to well-established companies struggle with their positioning statement, namely saying what they do, who they do it for and why people should choose them rather than their competitors. In today’s video, we're going to help you define what your positioning statement is. When we're talking about positioning statements, we usually talk about three things: 1. What you do? 2. Who you do it for? 3. Why people should choose you? Your positioning statement should work as a simple filter that you can pass your marketing materials through, to work out whether they are appropriate to your business goals or not. That means it needs to be quick and memorable. For example, at Exposure Ninja, we help small and medium enterprises (SMEs) generate more leads and sales to their websites. People choose us because we're plain English and we focus on return on investment. So when we're deciding whether to develop a new service, we can run it through that filter. Does it help SMEs generate more leads and sales to their website? If you want to learn how to create the perfect positioning statement for your business, then this episode is for you. You do not want to miss this. Watch the video to learn more now! ⏲ Timestamps 00:00 — Introduction 00:50 — What is a Positioning Statement? 02:31 — Why is Having a Positioning Statement Important? 04:55 — The Supermarket Example 08:04 — How to Create Your Positioning Statement 09:25 — The Listening Phase 16:06 — The Thinking Phase 19:27 — The Testing Phase 📺 Related Videos How To Outrank High Authority Competitor Websites https://www.youtube.com/watch?v=aZ4TOkLs-m0 How