Google Ads Responsive Search Ads - New Google AdWords Ad Format Explained

Google Ads released responsive search ads in beta in August, 2018. We explain this new Google AdWords responsive search ads ad format. The new responsive search ads format will allow you create text ads with more headlines, more descriptions, and more combinations so Google Ads can automatically test and optimize. They will come up with the most effective combinations of ads for each individual keyword. When you can adapt each search ad to your customers search terms, the responsive search ads will help improve campaign performance over time. Google Ads Responsive Search Ads Article on Surfside PPC: https://surfsideppc.com/responsive-search-ads/ - Join our Marketing Newsletter: https://surfsideppc.com/newsletter/ Important Responsive search ads at the time of making this video is currently in Beta and not available to all Google Ads advertisers. Responsive search ads will learn and improve over time, so make sure to regularly monitor the performance and status of your ads. Responsive search ads are currently available to select advertisers in English, French, German, Spanish, Portuguese, Italian, Swedish, Dutch, Russian, Japanese, Polish, Turkish, Danish, and Norwegian, with other languages on the way. If you have text that should appear in every ad, then you must pin it to either Headline position 1, Headline position 2, or Description position 1. Best Practices You can get the most out of your responsive search ads by using unique headlines and unique descriptions. You can test all sorts of headline variations with keywords so you want them to be unique. In addition, you want descriptive descriptions with keywords added so people will click on your ad. Now, Google will use their machine learning to help you deliver the best search ads possible. You use to have standard text ads and then expanded text ads and now they are responsive. With responsive ads along with Ad Extensions, you can see the results you are looking for. To make it easier for you to creat