Gmail Ads Tutorial - Create Gmail Advertising Display Campaigns

Check out our Gmail Ads Tutorial for 2019. We cover Google Gmail Ads Campaigns, which can be created under the Display Advertising campaign type. Gmail Ads have become more and more popular over the years, and you will see Gmail Advertisements in your own inbox under the Social Tab and the Promotions Tab. These ads are created through your Google Ads account and you can take advantage of conversion tracking and Google Display Advertising targeting options like Audiences, Keywords, and more. You can use Gmail Ads with Retargeting, which is very common for driving conversions when people have visited your website already. You can find our previous Gmail Ads Campaign Tutorial from 2018 here: https://www.youtube.com/watch?v=LIFfyttNxS0 Google Ads Tutorial 2019: https://www.youtube.com/watch?v=zLeduV-d7lc&t=2131s Google Display Ads Tutorial 2019: https://www.youtube.com/watch?v=kRLdAjdWfTc We start our tutorial by going through a few Gmail Ads Examples that were in my inbox. You can understand some of the Gmail Ads Specs and Advertisement options by looking at Gmail Ads examples in your own inbox or around the internet. Gmail Ads are an interactive ad format that will appear at the very top of the Social and Promotions inbox tabs in your Gmail account. People can click on the ad and they open the same that an email would. They expand and include images, videos, text, a call-to-action, and even embedded forms. You can reach people who are using Gmail and it seems like a normal email, but it is clearly labeled as an advertisement. How Gmail Ads Work The Gmail Ad format starts as a collapsed email would look like, with a sender and a subject. They also have an ad label so people know it is an advertisement. When clicked, they will open and people can interact with the advertisement and see the offer more clearly. You can use standard Google Ads conversion tracking so you know when people click through to your website and take advantage of your products or services.