Digital Marketing Institute Podcast | #110 What Does a Fractional CMO Do?

Digital Marketing Institute · Beginner ·📰 AI News & Updates ·1y ago
The word "fractional" gets bandied around a lot these days. But what does it really mean, and how can a CMO be fractional? In this episode of the DMI podcast, host ⁠Will Francis⁠ sits down with Peter Murphy Lewis, entrepreneur and a successful fractional CMO. Peter shares his journey from launching a travel business in South America to becoming a data-driven marketing strategist for a wide range of industries, including software, finance, media, and even zoos. What you’ll learn: What a Fractional CMO is and why the role is booming Who actually needs a CMO, and who doesn’t The biggest marke…
Watch on YouTube ↗ (saves to browser)
⚡ AI Lesson Summary ✦ V3 skills ⚖ Mixed

The podcast discusses the role of a fractional CMO and how they can help businesses with marketing strategy and execution, leveraging tools like Google Analytics, LinkedIn, and AI video editors. It also covers topics like remote work, global talent, and AI marketing.

Key Takeaways
  1. Hire a fractional CMO to develop a marketing strategy
  2. Leverage Google Analytics for data analysis
  3. Use LinkedIn for marketing and recruitment
  4. Develop a framework for hiring and growing younger talent
  5. Use AI video editors for content creation
  6. Scale a business with international talent
💡 A fractional CMO can help businesses develop a marketing strategy and execute it, leveraging global talent and AI marketing tools to scale the business.

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Big Tech firms are accelerating AI investments and integration, while regulators and companies focus on safety and responsible adoption.
Big Tech firms are investing billions in AI, driving growth and transformation, while prioritizing safety and responsible adoption
Dev.to AI
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Big Tech firms are accelerating AI investments and integration, while regulators and companies focus on safety and responsible adoption.
Big Tech firms are investing billions in AI, driving growth and transformation, while prioritizing safety and responsible adoption
Dev.to AI
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Big Tech firms are accelerating AI investments and integration, while regulators and companies focus on safety and responsible adoption.
Big Tech firms are investing billions in AI, driving growth and transformation, while regulators focus on safety and responsible adoption
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