Customer Research with Generative AI for Product Managers

By the end of this course, you’ll be able to identify, analyze, and prioritize meaningful customer problems using generative AI. You’ll learn how to combine human-centered product thinking with AI tools to conduct research, uncover insights, and define high-impact product opportunities. You’ll develop practical skills in customer discovery, including using AI to explore customer needs, design and conduct effective interviews, and analyze qualitative data for patterns and insights. You’ll also learn how to evaluate AI outputs critically and apply ethical best practices when working with customer data. What makes this course unique is its hands-on, real-world approach to integrating AI into product management workflows. Rather than focusing on theory, you’ll apply AI tools throughout the course to complete key product tasks, from drafting interview guides to identifying opportunity areas using market research. This course is ideal for aspiring and early-career product managers, as well as professionals looking to incorporate AI into customer research and product discovery.