Tech Skills

Copywriting & Content Strategy

Write copy that converts — sales pages, email sequences, ads, scripts and more

3982
lessons
Skills in this topic
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Copywriting Basics
beginner
Apply AIDA and PAS frameworks to any piece of copy
Persuasive Writing
intermediate
Write a 5-email nurture sequence
AI Copywriting
intermediate
Build a brand voice guide and inject it into prompts
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7 Steps To Building A Million-Dollar Business - Systemize Your Business Ep. 3
Copywriting & Content Strategy
7 Steps To Building A Million-Dollar Business - Systemize Your Business Ep. 3
Dan Lok Beginner 8y ago
How To Use Chopsticks - Decode China
Copywriting & Content Strategy
How To Use Chopsticks - Decode China
Dan Lok Beginner 8y ago
DESIGN SPRINT 2.0 | STORYBOARDING HACK | Aj&Smart
Copywriting & Content Strategy
DESIGN SPRINT 2.0 | STORYBOARDING HACK | Aj&Smart
AJ&Smart Beginner 8y ago
WHEN SHOULD YOU RUN A DESIGN SPRINT? | Aj&Smart
Copywriting & Content Strategy
WHEN SHOULD YOU RUN A DESIGN SPRINT? | Aj&Smart
AJ&Smart Beginner 8y ago
Copying and Copy Constructors in C++
Copywriting & Content Strategy
Copying and Copy Constructors in C++
The Cherno Intermediate 8y ago
Wing Chun Single Hand Chi Sao - Sticky Hands
Copywriting & Content Strategy
Wing Chun Single Hand Chi Sao - Sticky Hands
Dan Lok Beginner 8y ago
Chinese Dining Etiquette - Decode China
Copywriting & Content Strategy
Chinese Dining Etiquette - Decode China
Dan Lok Beginner 8y ago
How To Use Events To Generate High-Quality Referrals Effortlessly - Get More Referrals Ep. 14
Copywriting & Content Strategy
How To Use Events To Generate High-Quality Referrals Effortlessly - Get More Referrals Ep. 14
Dan Lok Beginner 8y ago
Apple iPhone X Unboxing - How To Setup
Copywriting & Content Strategy
Apple iPhone X Unboxing - How To Setup
Dan Lok Intermediate 8y ago
How to use chopsticks correctly step by step: Chinese VS Japanese VS Korean - Decode China
Copywriting & Content Strategy
How to use chopsticks correctly step by step: Chinese VS Japanese VS Korean - Decode China
Dan Lok Beginner 8y ago
Bruce Lee's Jeet Kune Do Side Kick
Copywriting & Content Strategy
Bruce Lee's Jeet Kune Do Side Kick
Dan Lok Beginner 8y ago
8 Chinese Superstitions and Beliefs - Decode China
Copywriting & Content Strategy
8 Chinese Superstitions and Beliefs - Decode China
Dan Lok Beginner 8y ago
Reverse Prospecting - The Simple Secret to Getting More Referrals - Get More Referrals Ep. 11
Copywriting & Content Strategy
Reverse Prospecting - The Simple Secret to Getting More Referrals - Get More Referrals Ep. 11
Dan Lok Beginner 8y ago
Why Is Karaoke So Popular In China - Decode China
Copywriting & Content Strategy
Why Is Karaoke So Popular In China - Decode China
Dan Lok Beginner 8y ago
Overcame Challenges And Turned His Passion Into A Successful Agency
Copywriting & Content Strategy
Overcame Challenges And Turned His Passion Into A Successful Agency
Dan Lok Beginner 8y ago
A Smart Way To Get Referrals Without Asking - Get More Referrals Ep. 9
Copywriting & Content Strategy
A Smart Way To Get Referrals Without Asking - Get More Referrals Ep. 9
Dan Lok Beginner 8y ago
Chinese Travel Survival Phrases - You Must Know Before You Go to China - Decode China
Copywriting & Content Strategy
Chinese Travel Survival Phrases - You Must Know Before You Go to China - Decode China
Dan Lok Beginner 8y ago
How To Get More Referrals Than Ever Before (And It's Not By Asking) - Get More Referrals Ep. 8
Copywriting & Content Strategy
How To Get More Referrals Than Ever Before (And It's Not By Asking) - Get More Referrals Ep. 8
Dan Lok Beginner 8y ago
Bruce Lee’s Jeet Kune Do – The Hook Punch
Copywriting & Content Strategy
Bruce Lee’s Jeet Kune Do – The Hook Punch
Dan Lok Beginner 8y ago
Bruce Lee’s Jeet Kune Do – The Hook Kick
Copywriting & Content Strategy
Bruce Lee’s Jeet Kune Do – The Hook Kick
Dan Lok Beginner 8y ago
The Loyalty Ladder - How To Use It To Harness The Power of Referrals - Get More Referrals Ep. 7
Copywriting & Content Strategy
The Loyalty Ladder - How To Use It To Harness The Power of Referrals - Get More Referrals Ep. 7
Dan Lok Beginner 8y ago
How To Communicate And Work With Chinese Colleagues - Decode China
Copywriting & Content Strategy
How To Communicate And Work With Chinese Colleagues - Decode China
Dan Lok Beginner 8y ago
The Power of Mastermind Group - Get More Referrals Ep. 6
Copywriting & Content Strategy
The Power of Mastermind Group - Get More Referrals Ep. 6
Dan Lok Beginner 8y ago
3 Keys To Building Trust With Chinese - Decode China
Copywriting & Content Strategy
3 Keys To Building Trust With Chinese - Decode China
Dan Lok Beginner 8y ago
Bruce Lee’s Jeet Kune Do – The Inverted Hook Kick
Copywriting & Content Strategy
Bruce Lee’s Jeet Kune Do – The Inverted Hook Kick
Dan Lok Beginner 8y ago
Why Does Everyone Want To Get Into Chinese Market - Decode China
Copywriting & Content Strategy
Why Does Everyone Want To Get Into Chinese Market - Decode China
Dan Lok Beginner 8y ago
How to Convince Your Boss to Run a Design Sprint | Aj&Smart
Copywriting & Content Strategy
How to Convince Your Boss to Run a Design Sprint | Aj&Smart
AJ&Smart Beginner 8y ago
The Best Way to Get Tons of Referrals - Get More Referrals Ep. 4
Copywriting & Content Strategy
The Best Way to Get Tons of Referrals - Get More Referrals Ep. 4
Dan Lok Beginner 8y ago
Top 7 Wing Chun Techniques
Copywriting & Content Strategy
Top 7 Wing Chun Techniques
Dan Lok Beginner 8y ago
Why do Affluent Chinese Emigrate - Where & Why - Decode China
Copywriting & Content Strategy
Why do Affluent Chinese Emigrate - Where & Why - Decode China
Dan Lok Beginner 8y ago
Design Sprint Principles: What to tell your team
Copywriting & Content Strategy
Design Sprint Principles: What to tell your team
AJ&Smart Beginner 8y ago
Bruce Lee’s Jeet Kune Do – The Backfist
Copywriting & Content Strategy
Bruce Lee’s Jeet Kune Do – The Backfist
Dan Lok Beginner 8y ago
How To Crack Into The Chinese Market - Top 5 Challenges of Doing Business in China 2 - Decode China
Copywriting & Content Strategy
How To Crack Into The Chinese Market - Top 5 Challenges of Doing Business in China 2 - Decode China
Dan Lok Beginner 8y ago
Why Aren't You Getting More Referrals - Get More Referrals Ep. 2
Copywriting & Content Strategy
Why Aren't You Getting More Referrals - Get More Referrals Ep. 2
Dan Lok Beginner 8y ago
5 Best Wing Chun Workouts And Training Exercises
Copywriting & Content Strategy
5 Best Wing Chun Workouts And Training Exercises
Dan Lok Beginner 8y ago
How To Crack Into The Chinese Market - Top 5 Challenges of Doing Business in China 1 - Decode China
Copywriting & Content Strategy
How To Crack Into The Chinese Market - Top 5 Challenges of Doing Business in China 1 - Decode China
Dan Lok Beginner 8y ago
Bruce Lee’s Jeet Kune Do – Footwork
Copywriting & Content Strategy
Bruce Lee’s Jeet Kune Do – Footwork
Dan Lok Beginner 8y ago
Why Client Referrals Can Drive Stunning Profits - Get More Referrals Ep. 1
Copywriting & Content Strategy
Why Client Referrals Can Drive Stunning Profits - Get More Referrals Ep. 1
Dan Lok Beginner 8y ago
Understanding Chinese Business Culture and Etiquette - Decode China
Copywriting & Content Strategy
Understanding Chinese Business Culture and Etiquette - Decode China
Dan Lok Beginner 8y ago
How to get out of the box and generate business ideas - How to Invest Like a Millionaire Ep. 8
Copywriting & Content Strategy
How to get out of the box and generate business ideas - How to Invest Like a Millionaire Ep. 8
Dan Lok Beginner 8y ago
Bruce Lee's One Inch Punch Demo & Explanation - Jeet Kune Do
Copywriting & Content Strategy
Bruce Lee's One Inch Punch Demo & Explanation - Jeet Kune Do
Dan Lok Beginner 8y ago
Types of Chinese - Decode China
Copywriting & Content Strategy
Types of Chinese - Decode China
Dan Lok Beginner 8y ago
Wing Chun - Can "Soft" Structure Really Stop Hard & Powerful Attacks
Copywriting & Content Strategy
Wing Chun - Can "Soft" Structure Really Stop Hard & Powerful Attacks
Dan Lok Beginner 8y ago
See Gary Vaynerchuk and Dan Lok Live at VidSummit
Copywriting & Content Strategy
See Gary Vaynerchuk and Dan Lok Live at VidSummit
Dan Lok Beginner 8y ago
Act As If You'll Become Successful - How To Invest Like A Millionaire Ep.7
Copywriting & Content Strategy
Act As If You'll Become Successful - How To Invest Like A Millionaire Ep.7
Dan Lok Beginner 8y ago
Wing Chun - How To Defend Against A Boxer
Copywriting & Content Strategy
Wing Chun - How To Defend Against A Boxer
Dan Lok Beginner 8y ago
5 Most Commonly Asked Questions About WeChat - Decode China
Copywriting & Content Strategy
5 Most Commonly Asked Questions About WeChat - Decode China
Dan Lok Beginner 8y ago
How An Immigrant Built A $20 Million Real Estate Portfolio - How to Invest Like a Millionaire Ep. 6
Copywriting & Content Strategy
How An Immigrant Built A $20 Million Real Estate Portfolio - How to Invest Like a Millionaire Ep. 6
Dan Lok Intermediate 8y ago
📚 Coursera Courses Opens on Coursera · Free to audit
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TikTok Effects: Sound & Visuals
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TikTok Effects: Sound & Visuals
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Introduction to Corporate Communications
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Introduction to Corporate Communications
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Match Voice to Brand
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Match Voice to Brand
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Create a no-code responsive website with Webflow
📚 Coursera Course ↗
Self-paced
Create a no-code responsive website with Webflow
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WhatsApp Business Platform for Developers
📚 Coursera Course ↗
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WhatsApp Business Platform for Developers
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Facebook Storytelling: Write Compelling Stories
📚 Coursera Course ↗
Self-paced
Facebook Storytelling: Write Compelling Stories
Opens on Coursera ↗