Tech Skills

Copywriting & Content Strategy

Write copy that converts — sales pages, email sequences, ads, scripts and more

3981
lessons
Skills in this topic
View full skill map →
Copywriting Basics
beginner
Apply AIDA and PAS frameworks to any piece of copy
Persuasive Writing
intermediate
Write a 5-email nurture sequence
AI Copywriting
intermediate
Build a brand voice guide and inject it into prompts
5 Instagram Post Ideas to get MORE Followers, Engagement, and SALES
Copywriting & Content Strategy
5 Instagram Post Ideas to get MORE Followers, Engagement, and SALES
Vanessa Lau Intermediate 5y ago
Learn useEffect In 13 Minutes
Copywriting & Content Strategy
Learn useEffect In 13 Minutes
Web Dev Simplified Beginner 5y ago
Clients Say, "I'll wait until COVID-19 is over." And You Say, "..."
Copywriting & Content Strategy
Clients Say, "I'll wait until COVID-19 is over." And You Say, "..."
Dan Lok Beginner 5y ago
3-Part Copywriting Headline Formula
8:59
Copywriting & Content Strategy
3-Part Copywriting Headline Formula
Roy Furr Intermediate 5y ago
10 Copywriting Tips & Triggers To Be INSANELY More Persuasive ⚡
Copywriting & Content Strategy
10 Copywriting Tips & Triggers To Be INSANELY More Persuasive ⚡
Alex Cattoni Beginner 5y ago
Content Writing Vs. Copywriting - Which One Is Better For You?
Copywriting & Content Strategy
Content Writing Vs. Copywriting - Which One Is Better For You?
Dan Lok Beginner 5y ago
Surprising Copy Tweaks to Build Trust on Your Website
Copywriting & Content Strategy
Surprising Copy Tweaks to Build Trust on Your Website
Wes McDowell Beginner 5y ago
Copywriting Examples: How To Write A KILLER HOOK In Your Sales Copy
Copywriting & Content Strategy
Copywriting Examples: How To Write A KILLER HOOK In Your Sales Copy
Alex Cattoni Beginner 5y ago
Write Copy For Any Product (30 seconds or less) | My Copywriting Hack
10:20
Copywriting & Content Strategy
Write Copy For Any Product (30 seconds or less) | My Copywriting Hack
Copy Squad Intermediate 5y ago
Webinar - The Macro Effects of Covid-19 | Oxford Real Estate Programme
Copywriting & Content Strategy
Webinar - The Macro Effects of Covid-19 | Oxford Real Estate Programme
Saïd Business School, University of Oxford Intermediate 5y ago
Work From Home Productivity and Self-Care Routine for Entrepreneurs
Copywriting & Content Strategy
Work From Home Productivity and Self-Care Routine for Entrepreneurs
Vanessa Lau Intermediate 5y ago
R Tutorial: Understanding Application Programming Interfaces
Copywriting & Content Strategy
R Tutorial: Understanding Application Programming Interfaces
DataCamp Beginner 5y ago
What Is Direct Response Copywriting? (How To Get Started And What To Charge)
13:51
Copywriting & Content Strategy
What Is Direct Response Copywriting? (How To Get Started And What To Charge)
John Crestani Beginner 6y ago
7 Questions That'll Help You Discover Your Unique Talent
Copywriting & Content Strategy
7 Questions That'll Help You Discover Your Unique Talent
Dan Lok Beginner 5y ago
What Does The Future of Business Look Like After Coronavirus?
Copywriting & Content Strategy
What Does The Future of Business Look Like After Coronavirus?
Dan Lok Beginner 5y ago
How To Market Your Business With No Money (5 Ways)
Copywriting & Content Strategy
How To Market Your Business With No Money (5 Ways)
Dan Lok Beginner 5y ago
I Understand English But I Can't Speak It - Action Plan
Copywriting & Content Strategy
I Understand English But I Can't Speak It - Action Plan
Dan Lok Beginner 5y ago
The Truth About Being Famous...
Copywriting & Content Strategy
The Truth About Being Famous...
Dan Lok Beginner 5y ago
10 Industries Booming Due To The Coronavirus
Copywriting & Content Strategy
10 Industries Booming Due To The Coronavirus
Dan Lok Beginner 5y ago
What To Do When You Don’t Know What To Do
Copywriting & Content Strategy
What To Do When You Don’t Know What To Do
Dan Lok Beginner 5y ago
Get Fluent With 1 Trick - Become A Confident English Speaker With This Simple Practice Trick
Copywriting & Content Strategy
Get Fluent With 1 Trick - Become A Confident English Speaker With This Simple Practice Trick
Dan Lok Beginner 5y ago
How To Get A Job That Pays Well (With No Experience)
Copywriting & Content Strategy
How To Get A Job That Pays Well (With No Experience)
Dan Lok Beginner 5y ago
Email Marketing Tutorial: How To Write Emails That DOUBLE Conversions
Copywriting & Content Strategy
Email Marketing Tutorial: How To Write Emails That DOUBLE Conversions
Alex Cattoni Beginner 5y ago
10 Habits Of Highly Successful People
Copywriting & Content Strategy
10 Habits Of Highly Successful People
Dan Lok Beginner 5y ago
Why Cash Flow Is More Important Than Revenue
Copywriting & Content Strategy
Why Cash Flow Is More Important Than Revenue
Dan Lok Beginner 5y ago
How to Create a Media Kit (GET MORE BRAND DEALS!)
Copywriting & Content Strategy
How to Create a Media Kit (GET MORE BRAND DEALS!)
Vanessa Lau Intermediate 5y ago
When Nothing Seems To Be Going Your Way - WATCH THIS
Copywriting & Content Strategy
When Nothing Seems To Be Going Your Way - WATCH THIS
Dan Lok Beginner 5y ago
The One Habit That Will Make You Poor Forever
Copywriting & Content Strategy
The One Habit That Will Make You Poor Forever
Dan Lok Beginner 5y ago
5 Skills You Should Learn During Lockdown
Copywriting & Content Strategy
5 Skills You Should Learn During Lockdown
Dan Lok Beginner 5y ago
#1 Secret To Motivating Your Team
Copywriting & Content Strategy
#1 Secret To Motivating Your Team
Dan Lok Beginner 5y ago
Copywriting Tutorial: How To Write The Headlines That Don’t SUCK
Copywriting & Content Strategy
Copywriting Tutorial: How To Write The Headlines That Don’t SUCK
Alex Cattoni Beginner 5y ago
How McDonald’s Really Makes Their Money (It's Not What You Think)
Copywriting & Content Strategy
How McDonald’s Really Makes Their Money (It's Not What You Think)
Dan Lok Beginner 5y ago
How To Turn Your Adversity Into Opportunity
Copywriting & Content Strategy
How To Turn Your Adversity Into Opportunity
Dan Lok Beginner 5y ago
Focus On Yourself And Not Others... (You Need To Hear This)
Copywriting & Content Strategy
Focus On Yourself And Not Others... (You Need To Hear This)
Dan Lok Beginner 6y ago
Why You Need To Be Impatient With Your Skills
Copywriting & Content Strategy
Why You Need To Be Impatient With Your Skills
Dan Lok Beginner 6y ago
How To Deal With Rejection & Build Your Empire
Copywriting & Content Strategy
How To Deal With Rejection & Build Your Empire
Alex Cattoni Beginner 6y ago
Should You Trust Your Gut In Business?
Copywriting & Content Strategy
Should You Trust Your Gut In Business?
Dan Lok Beginner 6y ago
Are Rich People Happy?
Copywriting & Content Strategy
Are Rich People Happy?
Dan Lok Beginner 6y ago
The Truth About Wealth Creation (You Need To Hear This)
Copywriting & Content Strategy
The Truth About Wealth Creation (You Need To Hear This)
Dan Lok Beginner 6y ago
How I Built 6 Income Streams That Make $80,000+ Per Month (Tips and Strategies!)
Copywriting & Content Strategy
How I Built 6 Income Streams That Make $80,000+ Per Month (Tips and Strategies!)
Vanessa Lau Intermediate 6y ago
Get Rid Of The Pennies Holding You Back From Success
Copywriting & Content Strategy
Get Rid Of The Pennies Holding You Back From Success
Dan Lok Beginner 6y ago
What You Should Know About Crowdfunding...
Copywriting & Content Strategy
What You Should Know About Crowdfunding...
Dan Lok Beginner 6y ago
5 JUICY Market Research Tips For Copywriters (#4 = 🤯)
Copywriting & Content Strategy
5 JUICY Market Research Tips For Copywriters (#4 = 🤯)
Alex Cattoni Beginner 6y ago
SOCIAL CAPITAL - The Secret To An Endless Stream Of Customers And Raving Fans
Copywriting & Content Strategy
SOCIAL CAPITAL - The Secret To An Endless Stream Of Customers And Raving Fans
Dan Lok Beginner 6y ago
What's It Like Being In A Relationship With Dan Lok? - Jennie Answers
Copywriting & Content Strategy
What's It Like Being In A Relationship With Dan Lok? - Jennie Answers
Dan Lok Beginner 6y ago
HASHTAG MISTAKES That Are HURTING Your Instagram Growth! (HASHTAG STRATEGY 2022)
Copywriting & Content Strategy
HASHTAG MISTAKES That Are HURTING Your Instagram Growth! (HASHTAG STRATEGY 2022)
Vanessa Lau Intermediate 6y ago
How To Be An Extrovert When You're An Introvert
Copywriting & Content Strategy
How To Be An Extrovert When You're An Introvert
Dan Lok Beginner 6y ago
I'm Scared Of Losing My Job...What Do I Do?
Copywriting & Content Strategy
I'm Scared Of Losing My Job...What Do I Do?
Dan Lok Beginner 6y ago
📚 Coursera Courses Opens on Coursera · Free to audit
1 / 3 View all →
WhatsApp Business Platform for Developers
📚 Coursera Course ↗
Self-paced
WhatsApp Business Platform for Developers
Opens on Coursera ↗
Empathy-Driven Leadership and Innovation
📚 Coursera Course ↗
Self-paced
Empathy-Driven Leadership and Innovation
Opens on Coursera ↗
Create a Promotional Video using Canva
📚 Coursera Course ↗
Self-paced
Create a Promotional Video using Canva
Opens on Coursera ↗
Storytelling avanzado: comunicación de alto impacto
📚 Coursera Course ↗
Self-paced
Storytelling avanzado: comunicación de alto impacto
Opens on Coursera ↗
TikTok Strategy: Effective Content
📚 Coursera Course ↗
Self-paced
TikTok Strategy: Effective Content
Opens on Coursera ↗
Copyright Law
📚 Coursera Course ↗
Self-paced
Copyright Law
Opens on Coursera ↗