📰 Search Engine Journal

Google's John Mueller says that those who self-identify as SEO gurus are clueless imposters. The post Google’s Mueller On SEO Gurus Who Are “Clueless Imposters”

Find out why Googlebot is no longer the only dominant crawler as OpenAI's ChatGPT-User takes the lead in web requests. The post ChatGPT Now Crawls 3.6x More Tha

An Ipsos survey of U.S. adults found 63% say ads in AI search results would reduce trust. Early advertiser data offers limited, mixed signals. The post Trust In

ChatGPT Search is citing fewer websites per response after GPT-5.3 Instant became the default experience. The post ChatGPT Search Is Citing Fewer Sites, Data Sh

Declining Google share and rising AI search usage signal a shift in where discovery happens and how SEO teams should allocate resources. The post The Top 6 Sear

Will WordPress's troubled real-time collaboration feature be worth delaying the release of WP 7.0? The post WordPress’s Troubled Real-Time Collaboration Feature

Maximize your marketing potential with powerful lead gen techniques to drive engagement and sales effectively. The post How AI Is Changing Lead Generation: 3 Ke

The agentic web is taking shape through shared protocols, and they matter more than most businesses realize. The post MCP, A2A, NLWeb, And AGENTS.md: The Standa

More AI-generated content isn’t the answer. This guide outlines how to balance scale with authenticity to create content audiences actually value. The post The

Agentic AI shopping may not be good for SEO. But there's a reason why SEOs won't need to worry about it. The post Why Agentic AI Shopping Feels Unnatural And Ma

Google's March core update is rolling out. Illyes explains Googlebot's crawling architecture, and Gemini referral traffic doubles. The post Google Core Update,

OpenAI is expanding ChatGPT Ads and launching self-serve access. Here’s what PPC managers should know before deciding whether it deserves real budget. The post

Matt Mullenweg invokes Will Smith's Oscars slap in response to Cloudflare's boat that EmDash is a successor to WordPress. The post Mullenweg To Cloudflare: Keep

Google's John Mueller answers question of whether splitting a sitemap is worth the extra work. The post Google Answers Why Some SEOs Split Their Sitemap Into Mu

AI led all cited reasons for U.S. job cuts in March at 25% of the total, according to outplacement firm Challenger, Gray & Christmas. The post AI Leads All Reas

Brands must move beyond llms.txt toward structured APIs, entity graphs, and provenance to earn accurate AI citations. The post Llms.txt Was Step One. Here’s The

This week's Ask A PPC dives into how to identify and solve click fraud in paid media to optimize your advertising efforts. The post How To Identify And Solve Cl

Cloudflare's WordPress competitor EmDash may be the future of CMSs, but there are six reasons why it's not that CMS today. The post 6 Reasons Why Cloudflare’s E

Why traditional evergreen SEO content is losing impact and how to reframe it around information gain, audience value, and business outcomes. The post How To Do

How CMOs should structure PPC teams to manage AI-driven campaigns, avoid blind spots, and align spend with profit, not platform metrics. The post Building An In

Bill Hunt explains why enterprise SEO performance improves when accountability matches authority across content, technology, and governance. The post Who Owns S

Google's John Mueller answered a question about the nature of core updates: Are they rolled out in steps or all at once then refined? The post Google Answers Wh

Google's Gary Illyes published a blog post explaining how Googlebot works as one client of a centralized crawling platform, with new byte-level details. The pos

Part 3 of this analysis reveals what AI actually rewards in content, from entity types to structure, across seven verticals. The post The Science Of What AI Act