Instagram Tools: 17 Essential Apps For Growing Your Following

Key Takeaways

growing an Instagram account takes a lot of time and energy while running Instagram ads and reaching out to influencers are highly effective there are certain tools that you can use to Turbo Charge your Instagram account use these 17 apps to complement your growth strategy you're going to learn how to increase your reach save time build a brand look and feel drive more customers to your online store and create more loyalty with your existing audience let's get into it [Music] hi everyone my name is Michelle Valley and I am your host for today's video so if you're a small business owner with big plans learn with Shopify this channel right here is the place that you need to be because each week we release a new video that gives you the knowledge to start and grow your online business we actually just released a video on the six reliable ways to grow your following on Instagram so if you like content like that make sure that you're subscribed to this channel so that you don't miss out on any future videos so here are the top 17 apps that are going to help you level up your Instagram game and set you apart from the others true fan with trufan you can discover highly engaged followers and engage them even further to turn them into brand Advocates so basically with truefan you can strengthen these relationships and then you encourage them to proactively share about your brand via social and Word of Mouth true fan to me is more than just an Instagram growth tool it's actually a business growth tool that increases fan loyalty and ambassadorship Adobe Rush this app in my opinion is not talked about enough so Rush allows you to edit your videos directly on your phone it mimics Adobe Premiere if you're familiar with that but it makes it so much easier it just really simplifies the process so even if you're a beginner you can create really captivating videos super easily and they even have presets to format your videos for stories or feed posts you also get three video exports to start for free display purposes this web-based tool delivers all the details that you need to know regarding Instagram hashtags one of my favorite things about this tool is its ability to see related hashtags if your goal is to grow on Instagram using hashtags then this tool is going to help spark some ideas for new hashtags while still ensuring that you're hitting your target audience Instagram analytics so you might have overlooked Instagram's in-app analytics but it is a Powerhouse basically at just a glance you can see who your audience is what kind of content resonates with them and you can see your growth over time by using this tool you can better cater to your current and your desired audience which is going to set you up for growth so for example if you've identified that most of your audience is based in Brooklyn then you might want to create content that connects with a Brooklyn subculture and that is going to help you expand your growth within that niche gleam.io it's widely known that running contests can grow your Instagram account really quickly and with gleam you can run contests Track entries pick winners showcase user submissions and a lot more this tool is super powerful and it makes entries a lot more seamless than other apps seamless entries are going to result in higher conversions and more followers for your brand Big View if you're a small business owner you understand the importance of having a personal connection with your audience on Instagram because it increases engagement getting on camera and chatting with your followers as if they were your friends it's gonna build community but not everyone is comfortable not everyone is a pro when it comes to putting yourself online so that being said big voo is a teleprompter app that will help you script and shoot your videos so that you can speak on camera like a confident Pro it's also going to automatically transcribe your words into captions which makes your videos more inclusive and more of an engaging experience mention lytics track the mentions of your brand so that you can identify where your brand is being mentioned most you're going to want to use that data to understand what content is resonating with people and then once you have a strong grasp on that you're going to be able to make more content just like that to continue the buzz and keep that conversation going this is going to help with engagement this is going to help with exposure and it's going to help with your follower account as well canva canva is a free web-based graphic design platform where you can really easily layout professional looking content you can design with Graphics animations you can design with text and you can use your own original photos or you have the option of using stock photography you don't need a degree in design to use this and even if you're not 100 comfortable with technology canva makes it so easy to just visually communicate product drops maybe you have some quotes you want to put on your Instagram you can lay out some company news or sale events whatever it is that you're looking for canva makes it really easy I would recommend you use this tool where appropriate though because when you're on Instagram most users are looking for organic content sometimes when you over Design This tends to lose engagement so make sure that you're just saving this tool for infographics or even if you want to put your logo in your profile picture this is an amazing tool for that as well HootSuite HootSuite is a scheduling tool that takes a lot of that grunt work out of posting to Instagram images videos and stories can be posted directly from HootSuite whether you're on desktop or whether you're on mobile and I personally love HootSuite because you can dedicate a few hours a month you know just at the beginning of the month to scheduling all your content out at once and then not really having to think about doing that later this tool is really great for growth because it keeps you on track for posting content consistently and we all know that consistent content is great for growing an Instagram account visco is an app which is best known for its filters 10 of which are completely free when you download the app so if you're looking to tighten up your branding sticking with one or two visco filters and applying that to your entire grid is going to help you develop your brand look and feel and more consistency throughout your grid whether your brand aesthetic is grunge or whether you're more of the soft and simple type visco can really help develop that tone and better relate to your desired audience having a consistent brand look and feel is going to help boost the engagement and it's going to help boost your follower count when it comes to building a brand Instagram profile prequel along the same lines of visco prequel also is going to offer filters but these are more trendy and they're more bold these are going to be especially useful if you're appealing to gen Z so while prequel is not going to directly gain you more followers this tool is going to help you send visual cues that you are on Trend and we've come to learn that visual cues are extremely important to gen Z an audience that is highly literate in visual aesthetic so if you're marketing to gen Z prequel could be a great tool for you all right quick break here so if you're wondering how to make money on Instagram this free online course hosted by Shopify is gonna walk you through proven methods for growing an Instagram following from scratch and the variety of ways that you can start monetizing with just as little as a thousand followers in 45 minutes you're going to learn strategies to get more engaged followers and to start an Instagram powered business with the link in the description box I will make sure to drop that in there for you guys Keyhole are you using branded hashtags well if you are Keyhole can actually calculate the ROI of your branded hashtags and if you're working with influencers Keyhole also measures if your influencers have been successful with the use of your branded hashtags preview this feed planning app helps you create a visually cohesive feed so you can move your photos around where they look best and you can schedule them in time for your brand campaigns it also helps plan your captions and you can copy paste save hashtags so for me this has been a huge Time Saver dovetail if influencer marketing is part of your growth strategy dovetail is an amazing platform to help you find those Niche influencers on Instagram so you can search by keyword you can search by location engagement rate and the number of followers with this tool dovetail helps to ensure that your influencer campaigns are showing a return on investment by starting with the right fit brand collabs manager dovetail can lean a little pricey so if you're looking for a budget-friendly alternative Instagram business and Creator accounts now have access to Facebook's brand collabs manager so this is a platform that's designed to make it really easy for compatible Brands and influencers to find each other and then collaborate on campaigns Brands can look up lists of creators based on their past partners creators who like their account and set up audience matches insta feed if you have website traffic and you're looking to convert those people into Instagram followers you should check out insta feed so this is a Shopify app that's going to display your Instagram feed beautifully on your Shopify store and it also includes a link to allow people to visit your page and follow you right away this is going to increase your follower count especially if you have a busy website already tick tock Tick Tock has amazing potential to reach a very wide Audience by growing your Tick Tock account you can actually convert these followers into Instagram followers as well so start by making sure that your Instagram account is connected to your Tick Tock profile if you're interested in seeing how to grow a tick tock account as well make sure that you're leaving me a comment down below and if enough of you are interested I would be more than happy to make a video on that as well Instagram is a really great tool to get people talking about your brand but if you have a product or if you have a service to sell you're going to need a platform where customers can actually go ahead and make those purchases Shopify is a really great place to start selling online with your own eCommerce website has never been easier it's never been faster it's never been more scalable and setting up your store can be done in a matter of days all by yourself you don't need a fancy coder to do the work for you you can get started with a free 14-day trial no credit card required and there's no commitment at all these free 14 days are going to give you some time to really build a branded personalized e-commerce store so that you can start making money on Instagram this by no means was an exhaustive list apptrends definitely tend to come and go so if you have any hot tips for us feel free to flex that knowledge in the comments section so that we can all learn from each other also if you found this video helpful make sure that you're giving it a big thumbs up that helps me understand what kind of content you enjoy what kind of content you find helpful and it also helps our Channel and our lovely Community grow speaking of community if you want to be a part of this wonderful community of knowledge hungry entrepreneurs make sure that you're hitting that subscribe button to join us thank you so much for watching I'm your host Michelle Valley and I'll see you in the next one foreign