What is structured data? | Structured data for beginners

In this video, we'll explain what structured data is and we'll show you examples of what adding structured data looks like in the search results. The video is part of the free online Structured data for beginners training course by Yoast SEO academy. Check out the full course (which includes reading materials and quizzes) at https://yoa.st/479. ► About this video After watching this video, you'll: - know what structured data looks like; - understand what concrete results adding structured data might achieve; - understand why search engines and other systems need structured data to better understand the contents of a page. 👍Did you enjoy this video? Don’t forget to click the like button! #StructuredData #YoastSEOacademy #OnlineTraining ► Items discussed in this video 0:00 - Introduction 0:23 - What are rich results? 1:25 - What is structured data? 3:17 - Schema.org 4:49 - Types of Schema markup: Microdata, RDFa, JSON-LD 6:07 - Why do you need structured data? ► What should you watch next? Do you want to know more about our unique approach to structured data? Check out this video: https://youtu.be/rlokWfSF55E Or watch one of our videos about: ‣ Structured data and Yoast add-ons: https://youtu.be/zLS3PHgKlwI ‣ The Yoast How-to structured data block: https://youtu.be/lB5ovRRvnAg ‣ The Yoast FAQ structured data block: https://youtu.be/y8WwW44L1Qk ► About the Structured data for beginners training In this course, you’ll learn the basics of structured data. It’s a beginner’s training, so don’t worry, you don’t have to know how to code to follow it. First, we’ll give you the foundational knowledge you need to get started. Then, we’ll show you how easy it is to add structured data to your site with Yoast SEO. After the free Structured data for beginners training, you’ll know: - why you need structured data to improve the search appearance of your site; - what concrete results adding structured data to your site can bring for you; - how to use Yoast SEO to add struct