What is SEO? | SEO for beginners

This video about search engine optimization (SEO) is part of the free online SEO for beginners training. Learn more about the basics of SEO in our free online course at https://yoa.st/3xo. This course includes reading materials and quizzes. ► About this video In this video, we explain what SEO, short for “search engine optimization” actually means. In short, SEO comes down to improving websites in such a way that they appear high in the search results of a search engine, such as Google or Bing. These rankings are decided by the algorithm of the search engine. We’ll discuss some factors that come into play when the algorithm sorts the order of the search results. We distinguish two different types of factors: on-page and off-page factors. Of course, search engines are not the only ones to be taken into account when it comes to SEO. What about your users? At Yoast, we believe that it’s best to create a long term SEO strategy that is focused on the user of your website. Finally, we’ll take a look at what a beginning website owner could do to improve their ranking. 👍Did you enjoy this video? Don’t forget to click the like button! #SEO #Google #SEOTutorial #Yoast #YoastSEOacademy #SEOForBeginners ► Items discussed in this video 00:02 - Introduction 00:10 - Defining SEO 00:44 - SEO factors 01:21 - Focus on the user 02:03 - SEO in practice 04:30 - Conclusion ► What should you watch next? Do you want to know more about holistic SEO? Check out this video: https://youtu.be/9juLi0wGjJA Or watch one of our videos about: ‣ Keyword research: https://youtu.be/VFAMRDu6a30 ‣ WordPress: https://youtu.be/cLkt5iog900 ‣ The Yoast SEO plugin: https://youtu.be/cVmuH7lF2Xk ► About the SEO for beginners training In the Yoast SEO for beginners training, we will teach you what SEO is, what Google does, and how to rank in the search results. Do you know, for example, how Google reads your content and ranks it? Well, after this training you will! We’ll also tell you how to write your