What Is SEO & How Does It Work? [Search Engine Optimisation in 2023]

In this video, you’ll learn what SEO is, how it works and how you can apply basic SEO principles to your website. Useful Resources: 👉 What Are Backlinks & How To Get Them https://youtu.be/wf0PLFc3UxE 👉 How To Do Keyword Research https://youtu.be/2ArOk0dKte8 #whatisseo #seo #searchengineoptimization ---- // What is SEO? SEO stands for Search Engine Optimization and is the process of optimizing your website to climb higher in Search Engine Results Pages or SERPs. The goal of a search engine is to present its users with the most relevant content. It’ll rank the URLs in order of relevance and display them in the search results. // Why is SEO Important? The lower down the results your URL appears, the less traffic you’ll drive to that page. This is why the race to the top of Search Engines continues to grow. The thing is, you’re not even going to be in the running if you don’t optimize your website or understand your customers. // How Do Search Engines Work? Search engines use programs called spiders or crawlers to crawl through all the pages of a website. Before the spiders leave the website, they log all the data that might later prove relevant to users’ searches. When users carry out a search, they’re prompting the search engines to sift through the Search Index, looking for specific pages that match their queries. The search engines only know which pages to display based on the data they collected upon crawling the site. These sites, therefore, need to be completely optimized at the point of the crawl to ensure the search engines categorize them correctly for as many relevant searches as possible. // Ranking Factors Search engines are always evolving to provide a better service for their users. Here are the key ranking factors you should focus on in order to optimize your website. / Content Quality It’s important to remember that the reason search engines are always evolving is to provide better quality, highly relevant results to users. To be abl