What Is a Go-To-Market Strategy? (GTM Guide)

Launching a product takes more than a great idea, it requires a clear, strategic plan. This video explains what a go-to-market (GTM) strategy is, how it differs from a marketing plan, and the essential steps to bring a product to the right audience at the right time. Explore how to define your target market, craft a compelling value proposition, choose pricing and distribution channels, and measure performance. What Is a Go-To-Market Strategy? How to Create One: https://bit.ly/3MU5kXk Achieve Your Goals with Coursera Plus: https://bit.ly/40KXK4k Subscribe for more career insights, and explore courses on Coursera to build in-demand skills for today’s job market. 0:00 – What Is a Go-To-Market (GTM) Strategy? 0:20 – GTM Strategy vs. Marketing Plan 0:35 – Identifying Your Target Market 0:59– Crafting a Strong Value Proposition 1:15 – Pricing Strategy Essentials 1:34 – Promotion: Choosing the Right Channels 1:59 – Sales & Distribution Channels Explained 2:12 – Measuring Performance & Key Metrics #GoToMarket #ProductLaunch #MarketingStrategy #BusinessStrategy #ValueProposition #DigitalMarketing #CareerGrowth #MarketingAnalytics #Coursera