Track & Populate Marketing Performance Metrics

Did you know that 73% of marketing teams struggle to demonstrate ROI because they track the wrong metrics at the wrong time? This Short Course was created to help digital marketing professionals accomplish foundational performance tracking that drives strategic decision-making. By completing this course, you'll be able to confidently differentiate between predictive and outcome-based metrics, establish systematic data collection workflows, and maintain accurate performance tracking documents that marketing leaders depend on for strategic planning. By the end of this course, you will be able …