Product Metrics

After this skill you can…

• Define a north star metric and input metrics
• Calculate and interpret activation and retention rates
• Run a basic NPS survey and analyse results

Prerequisites

Watch (10 videos)

Google Ads All Conversions

Paid Media Pros · advanced hands-on

→ Optimize campaigns using All Conversions column→ Track conversion performance in Google Ads

Driving Growth and Innovation With Product Analytics | Win with Data

DataCamp · intermediate hands-on

→ Measure product performance→ Analyze customer behavior→ Inform product development decisions

Tim Brady - How do you calculate burn rate, runway and growth rate?

Y Combinator · intermediate hands-on

→ Calculate burn rate→ Determine runway→ Measure growth rate

Google Ads Budget Report

Paid Media Pros · intermediate hands-on

→ Manage advertising budgets effectively→ Analyze budget reports for optimization

Project Management AI: Streamline Stakeholder Comms

Zapier · intermediate hands-on

→ Automate stakeholder updates with AI→ Streamline communications in project management

SES Deep Dive Series Part 6: Email Templates and Personalization | Amazon Web Services

Amazon Web Services · intermediate hands-on

→ Measure email engagement→ Track sender reputation

Understanding Financial Statements and Accounting: Crash Course Entrepreneurship #15

CrashCourse · beginner hands-on

→ Create a balance sheet for a business→ Analyze financial statements to inform business decisions

"What's the North Star Metric for Google Calendar?" | Google PM Mock Interview

Product Management Exercises · beginner hands-on

→ Track adoption→ Measure retention→ Analyze revenue

How to Utilize Weekly Reports

Acquisitioncom · intermediate hands-on

→ Create effective weekly reports→ Scale business using data-driven insights

How to drive performance with Demand Gen

Google Ads · intermediate hands-on

→ Analyze ad performance→ Optimize bidding strategies→ Improve targeting

Read (10 articles)