TLD Experimentation & Authority Building with Publishing and SEO

Can a website or network of sites rank with little linking and multiple TLDs? What about a brand that’s been built over the past few years being indexed in Google News with a “.news” domain and hitting featured snippets in Google with a separate domain using a “.reviews” TLD? How can this be done and what can we learn from it as SEOs? In this episode, Jon Henshaw, SEO at Paramount+ and the founder of Raven Tools & CoyWolf, joined me to discuss his experience on Decentralized Web3. Jon has recently worked on many Web3-based CDN / publishing/blogging projects. Included in our discussion are insights into what this means for the future of content publishing and SEO. It's a place for me to test things around publishing and to get something to rank. So with that being said, I would say that one of the most interesting things that I've observed over the last year with what I've been doing is the ability to rank content really high without any outreach or link building.–Jon Henshaw, 18:47 I always write in a way that's very that's focused on disambiguation. When I write, I mention an entity that can confirm to Google that this is what this thing is about.–Jon Henshaw, 26:13 At SEJ, we don't do any link building. Our link building tool is our publish button. –Loren Baker, 1:04:29 [00:00] - A little about Jon [06:23] - Is the increase in videos and images in search results relevant? [10:05] - How Coy Wolf started. [17:29] - What signals are becoming stronger over the last year? [18:50] - One interesting thing Jon has observed in the rankings. [24:16] - Coy Wolf’s other experiments. [37:30] - A tactic for reputation management. [56:07] - Did search visibility for professional news & review sites increase? [1:01:42] - Can dot-com quality help? [1:07:00] - How Jon sets up his hosting. Resources mentioned: https://www.coywolf.news/ https://coywolf.app/ https://coywolf.pro/ https://coywolf.reviews/ https://coywolf.surf/ I think the latest algorithm update prob