This HVAC Company Is Invisible in ChatGPT | Search Rescue #001

Welcome to Search Rescue #001. In this episode, I’m helping a Denver HVAC company improve its visibility in Google, the local pack, ChatGPT, and AI search. I’ll walk through how I’d diagnose the campaign, establish SEO and AI visibility benchmarks, identify the biggest opportunities, and build a plan to improve rankings, traffic, and conversions. The biggest takeaway? Don’t start with random SEO tasks. Start by finding the lead domino. In this case, the business needs stronger tracking, better topic coverage, a faster and more conversion-focused website, and more local authority through editorial backlinks and brand mentions. If you run an agency, this is the type of process you can use to get better results for your clients. RESOURCES MENTIONED Rankability: https://www.rankability.com/ 10x HVAC SEO Agency: https://10xhvacseo.com/ Search OS: https://usesearchos.com/ WATCH NEXT How to Build a Local Business Website with Claude Code: https://youtu.be/tqRa9AlsM6w ABOUT SEARCH RESCUE Search Rescue is a series where I help real businesses get found in Google, ChatGPT, and AI search. I’m Nathan Gotch, co-founder of Rankability and author of AI SEO for Dummies. I’ve spent over 15 years helping businesses improve their search visibility. In this series, I break down real businesses, diagnose what’s holding them back, and show agency owners how to get better SEO and AI search results for their clients. CHAPTERS 00:00 Introduction 00:55 Establishing SEO and AI visibility benchmarks 02:55 Crawling the website 04:00 Why conversion matters before rankings 06:00 Local pack and SERP analysis 07:30 Page-level SEO analysis 09:30 Improving topic coverage 11:45 Building a better local business website with Claude Code 15:00 Mapping the HVAC website structure 16:45 Local backlinks and authority 19:30 Final recommendations