The Member Showcase with Elana Effrat | Digital Marketing Institute

DMI presents 'The Member Showcase' Share Your Voice. Tell Your Story. Make an Impact. The Digital Marketing Institute speaks to DMI Member Elena Effrat. Elana is based in New York and is currently the Director of Marketing at One Eight Distilling. In her current role, Elana is a team of one, she is responsible for overseeing both sales and marketing for B2B and B2C. Elana has had a diverse career before making a career change into the field of marketing. We chat about the challenges of leading a marketing department on your own, how she has dealt with the impact of COVID on her industry, the difference in marketing strategy in approaching B2B versus B2C and much more! This Member Showcase Series is where DMI Members get to #ShowcaseYou and connect with your membership community, your peers, clients, and/or prospective employers. Showcase your knowledge, skills, acumen, and personality in a meaningful and authentic way. Stand Out. Stay Ahead. Be Ahead of the Game. If you are a POWER member and would like to feature in DMI's Member Showcase, email us: membership@digitalmarketinginstitute.com The global standard in digital marketing certification! The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career. Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact. Why choose Digital Marketing Institute? DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world's leading education brands. Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry. #digitalmarketing #